Programmatic Advertising Trends and Forecast
The future of the global programmatic advertising market looks promising with opportunities in the shopper product, retail, and restaurant markets. The global programmatic advertising market is expected to reach an estimated $22.2 billion by 2030 with a CAGR of 15.4% from 2024 to 2030. The major drivers for this market are growth in the need for expertise in programmatic advertising, expansion of digitalization globally, as well as, growth in the mobile marketing platform.Programmatic Advertising by Segment
The study includes a forecast for the global programmatic advertising by type, end use, and region.Programmatic Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:
- Movement-Based Advertising
- Movement-Based Publicizing
Programmatic Advertising Market by End Use [Shipment Analysis by Value from 2018 to 2030]:
- Shopper Products
- Retail
- Restaurants
Programmatic Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:
- North America
- Europe
- Asia Pacific
- The Rest of the World
List of Programmatic Advertising Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies programmatic advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the programmatic advertising companies profiled in this report include:AdRoll
Adobe Marketing Cloud
AdReady
Choozle
Centro
DataXu
Outbrain
DoubleClick
Rubicon Project
PulsePoint
Programmatic Advertising Market Insights
The report forecasts that movement-based advertising is expected to witness the higher growth over the forecast period.Within this market, shopper products is expected to witness the highest growth due to increasing buying force of buyers.
North America will remain the largest region over the forecast period due to presence of leading advertising solution providers in the region.
Features of the Global Programmatic Advertising Market
- Market Size Estimates: Programmatic advertising market size estimation in terms of value ($B).- Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
- Segmentation Analysis: Programmatic advertising market size by type, end use, and region in terms of value ($B).
- Regional Analysis: Programmatic advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
- Growth Opportunities: Analysis of growth opportunities in different type, end use, and regions for the programmatic advertising market.
- Strategic Analysis: This includes M&A, new product development, and competitive landscape of the programmatic advertising market.
- Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the programmatic advertising market size?Answer: The global programmatic advertising market is expected to reach an estimated $22.2 billion by 2030.
Q2. What is the growth forecast for programmatic advertising market?
Answer: The global programmatic advertising market is expected to grow with a CAGR of 15.4% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the programmatic advertising market?
Answer: The major drivers for this market are growth in the need for expertise in programmatic advertising, expansion of digitalization globally, as well as, growth in the mobile marketing platform.
Q4. What are the major segments for programmatic advertising market?
Answer: The future of the global programmatic advertising market looks promising with opportunities in the shopper product, retail, and restaurant markets.
Q5. Who are the key programmatic advertising market companies?
Answer: Some of the key programmatic advertising companies are as follows:
AdRoll
Adobe Marketing Cloud
AdReady
Choozle
Centro
DataXu
Outbrain
DoubleClick
Rubicon Project
PulsePoint
Q6. Which programmatic advertising market segment will be the largest in future?Answer: The report forecasts that movement-based advertising is expected to witness the higher growth over the forecast period.
Q7. In programmatic advertising market, which region is expected to be the largest in next 5 years?
Answer: North America will remain the largest region over the forecast period due to presence of leading advertising solution providers in the region.
Q.8 Do we receive customization in this report?
Answer: Yes, the publisherl provides 10% customization without any additional cost.
This report answers the following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the programmatic advertising market by type (movement-based advertising and movement-based publicizing), end use (shopper products, retail, and restaurants), and region (North America, Europe, Asia Pacific, and the Rest of the World)?Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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Table of Contents
1. Executive Summary
2. Global Programmatic Advertising Market : Market Dynamics
3. Market Trends and Forecast Analysis from 2018 to 2030
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
5. Competitor Analysis
6. Growth Opportunities and Strategic Analysis
7. Company Profiles of Leading Players
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AdRoll
- Adobe Marketing Cloud
- AdReady
- Choozle
- Centro
- DataXu
- Outbrain
- DoubleClick
- Rubicon Project
- PulsePoint
Methodology
The analyst has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets/applications and served over 1,000 clients worldwide. Each study is a culmination of four months of full-time effort performed by the analyst team. The analysts used the following sources for the creation and completion of this valuable report:
- In-depth interviews of the major players in the market
- Detailed secondary research from competitors’ financial statements and published data
- Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
- A compilation of the experiences, judgments, and insights of professionals, who have analyzed and tracked the market over the years.
Extensive research and interviews are conducted in the supply chain of the market to estimate market share, market size, trends, drivers, challenges and forecasts.
Thus, the analyst compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. The analyst then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process.
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