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Global B2C E-Commerce Players Dynamics & Trends 2024

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    Report

  • 156 Pages
  • July 2024
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 5985069

The report reveals Amazon Dominates, TikTok Expands, JD.com and SHEIN Adjust Strategies in Global E-Commerce

Global B2C E-Commerce Trends: Amazon Leads, Major Players Expand

Amazon leads the global B2C E-Commerce market, having captured over 10% of the total traffic share among global B2C E-Commerce marketplaces, supported by robust growth from regional giants like Alibaba and Mercado Libre. Key expansions include Amazon's moves in the UK and TikTok Shop's Southeast Asia push.

E-Commerce Innovations: AI and Mobile Shopping

AI-driven personalization and mobile shopping are transforming global E-Commerce. In the US, AI technologies are set to influence operations for a majority of retailers in 2024, while mobile apps like Temu and SHEIN gain popularity in the Middle East.

Regional E-Commerce Growth: Leaders Worldwide

In China, the domestic B2C E-Commerce platforms "Taobao and Tmall" held a market share of over 50% of the total B2C E-Commerce market, as estimated in 2023. Mercado Libre leads in Latin America with strong sales growth. In the Middle East, Amazon.sa is the market leader in Saudi Arabia, prioritizing mobile shopping and product diversity. Jumia is Africa's top E-Commerce platform, drawing significant traffic from Nigeria, Morocco, and Egypt with localized strategies.

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report.

Questions Covered:

How are regional leaders in the B2C E-Commerce markets optimizing their strategies?

What percentage of US online retailers believe AI-driven personalization will significantly impact their business in 2024?

What strategic initiatives is Amazon implementing to strengthen its market position?

Which mobile shopping apps are leading in the Middle East app store rankings?

How is SHEIN planning to strengthen its position in the B2C E-Commerce market in Asia-Pacific?

Table of Contents


1. Key Takeaways2. Management Summary
3. Overview of Latest Strategic Moves by Global Key Players in B2C E-Commerce
  • Amazon: Strategic Shift in Response to Rising Competition, June 2024
  • Amazon and TikTok Shop: Competitive Moves in the UK's E-Commerce Landscape, April 2024
  • TikTok: B2C E-Commerce Strategy Developments in Southeast Asia, February 2024
  • Alibaba: Strategic Growth Initiatives and AI Advancements, June 2024
  • Alibaba and JD.com: B2C E-Commerce Market Dynamics and Strategic Adjustments, May 2024
  • SHEIN: Expansion in Europe, UK, and Strategic Partnerships in the US, July 2024
  • Temu: Strategic Shift Amidst Regulatory Challenges in the US, May 2024
  • Temu: Expansion and Competitive Strategy in B2C E-Commerce, with Focus on Germany, March 2024
  • Meituan: Global Expansion Initiatives with KeeTa Launch in Saudi Arabia, April 2024
  • Mercado Libre: Leading in Latin America's B2C E-Commerce Market and AI Integration Trends, February 2023
  • Mercado Libre: Leveraging AI for Growth in B2C E-Commerce in, February 2024
  • Takealot.com: Strategic Expansion Amid Amazon's Entry into South Africa, April 2024
  • Jumia: Financial Performance and Logistics Expansion in Lagos and Morocco, June 2024
  • Jumia: Strategic Pivot Exiting Food Delivery & Introducing Buy Now, Pay Later in Nigeria
4. Global B2C E-Commerce Key Player Rankings
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2
5.0 Asia-Pacific B2C E-Commerce Key Player Rankings and Insights
5.1. Regional
  • Top 10 Retailers, incl. “Online Retailers”, by Retail Sales Value, in USD billion, 2022
  • Top Product Categories Purchased on Online B2C E-Commerce Site Zalora Using BNPL, in % of BNPL Payments, Q3 2022
  • Breakdown of Payments Used on Online B2C E-Commerce Site Zalora, by Age Group, in % of Online Shoppers, Q3 2022
5.2. China
  • Top 3 Domestic B2C E-Commerce Platforms, in % of Total B2C E-Commerce Market, 2023
5.3. Japan
  • Share of eBay Sellers Who Reported Their Sales to Have Increases Due to the Economy, in % of eBay Sellers, November 2022
5.4. India
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
6.0 North America B2C E-Commerce Key Player Rankings and Insights
6.1. US
  • B2C E-Commerce Trends Online Retailers Believe Will Affect Their Business the Most in 2024, in % of Online Retailers, January 2024
  • Top 10 B2C E-Commerce Sites, by Monthly Visits, in millions, November 2023
  • Top B2C E-Commerce Marketplaces, by Sales Value, in USD billion, 2023e
  • Amazon’s B2C E-Commerce Sales, in USD billion, in % of Total B2C E-Commerce Sales, 2020-2025f
  • Comparison of Amazon, eBay and Walmart’s E-Commerce Marketplaces, July 2023
  • Top 10 Online Fashion Resale Brands, by Number of Resale Shop Listings, January 2023
6.2. Canada
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
7. Europe B2C E-Commerce Key Player Rankings
7.1. UK
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
  • Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, April 2024 (2 of 2)
7.2. Germany
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
  • Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, March 2024 (1 of 2)
  • Top Retail Websites, by Visits in Mil, Bounce Rate in %, and Pages Per Visit, March 2024 (2 of 2)
7.3. France
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.4. Italy
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.5. Spain
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.6. Netherlands
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.7. Sweden
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.8. Switzerland
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.9. Poland
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.10. Austria
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
7.11. Norway
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
7.12. Denmark
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.13. Belgium
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in million, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.14. Finland
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
7.15. Turkey
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, April 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, April 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, April 2024 (2 of 2)
8. Latin America B2C E-Commerce Key Player Rankings
8.1. Regional
  • Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
  • Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024
8.2. Brazil
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
8.3. Mexico
  • Top B2C E-Commerce & Shopping Websites Ranking, in % of Total Traffic Share, May 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, in % of Total Traffic Share, May 2024
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (1 of 2)
  • Top Retail Websites, by Visits in millions, Bounce Rate in %, And Pages Per Visit, May 2024 (2 of 2)
9. The Middle East B2C E-Commerce Key Player Rankings and Insights
9.1. Saudi Arabia
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.2. UAE
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.3. Israel
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (1 of 2)
  • Top B2C E-Commerce Websites, by Visits in Millions, Bounce Rate in %, and Pages Per Visit, February 2024 (2 of 2)
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.4. Qatar
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.5. Kuwait
  • Top 10 Free Mobile Shopping Apps in the Google Play Store, by Rank, March 2024
9.6. Jordan
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.7. Bahrain
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
9.8. Oman
  • Top 10 Free Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, March 2024
10.0 Africa B2C E-Commerce Key Player Rankings and Insights
10.1. Regional
  • Top Online Marketplaces, by Monthly Visits, in millions, March 2024
  • B2C E-Commerce Company Jumia’s Largest Markets, by Monthly Visits, in millions, March 2024
  • Breakdown of B2C E-Commerce Company Jumia’s Markets, by Country, in % of Total Monthly Visits, March 2024
  • B2C E-Commerce Company Souq’s Largest Markets, by Monthly Visits, in millions, March 2024
  • Breakdown of B2C E-Commerce Company Souq’s Markets, by Country, in % of Total Monthly Visits, March 2024
10.2. South Africa
  • B2C E-Commerce Company Takealot.com’s Largest Markets, by Monthly Visits, in millions, March 2024
  • Breakdown of B2C E-Commerce Company Takealot.com’s Markets, by Country, in % of Total Monthly Visits, March 2024
10.3. Kenya
  • Share of Monthly Visits to the B2C E-Commerce Company Kilimall, in %, March 2024

Samples

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Akakce
  • Aliexpress
  • Amazon
  • Apple
  • Argos
  • Asda
  • Bauhaus
  • Billa
  • Blocket
  • Bol
  • Carrefour
  • Casadellibro
  • Decathalon
  • Depop
  • Ebay
  • Elcorteingles
  • Etsy
  • Google
  • Hornbach
  • Ikea
  • Instagram
  • Jula
  • Jumbo
  • Kaufland
  • Lidl
  • Microsoft
  • Mercado libre
  • Meituan
  • Nike
  • Otto
  • Paypal
  • Pccomponentes
  • Poshmark
  • Praxis
  • Rewe
  • Samsung
  • Sainsburys
  • Shein
  • Shopify
  • Silvan
  • Subito
  • Screwfix
  • Systembolaget
  • Tiktok
  • Tesco
  • Tradera
  • Turkcell
  • Unieuro
  • Veepee
  • Vestiaire Collective
  • Vinted
  • Zalando
  • Zara
  • Takealot.com 
  • Jumia 
  • Souq 
  • Kilimall
  • Magazine Luiza 
  • Linio 
  • Falabella
  • Zalora
  • JD.com
  • TMall