Energy Drinks - Market Insights, Competitive Landscape, and Market Forecast - 2030

The global energy drinks market is estimated to grow at a CAGR of 8.13% during the forecast period from 2024 to 2030. The demand for energy drinks is primarily being boosted by the growing demand for health and fitness products, functional beverages, and the increased participation in sports and fitness activities, during the forecast period from 2024 to 2030.

Energy Drinks Market Dynamics:

According to the National Library of Medicine, approximately, two-thirds of energy drink consumers are 13-35 years old, and boys are two-thirds of the market. In the U.S., energy drinks are the second most common dietary supplement young people use; about 30% consume energy drinks regularly.

Further, the rise in sports participation rates is expected to propel the growth of the energy drink market going forward. A sports participant is an individual who is actively involved in sports or physical activities, including athletes, competitors, or enthusiasts who take part in organized sports events. Energy drinks play a vital role for sports participants by providing a quick source of caffeine and other ingredients and enhancing endurance and alertness during physical activities. This helps athletes optimize their performance and recovery.

In January 2022, according to Football Australia, an Australia-based governing body of football, the total participation in sports events increased by 20% year over year, from 1,181,931 to 1,421,804 participants nationwide. Outdoor football participation increased by 77,107 participants, or 16%, year over year. Additionally, football engagement in schools has increased by 151,088 (64%), with 44,380 of those students participating in sports at their schools and 116,882 participating in interschool competitions. Women and girls made up 174,380 participants in outdoor football, social futsal, and registered futsal, up from 143,873 in 2020, a gain of more than 21%, or 30,507 players. Therefore, the rise in sports participation rates is driving the growth of the energy drink market.

Thus, due to the interplay of all the above-mentioned factors, the demand for Energy Drinks will increase, thus resulting in the overall growth of the Energy Drinks market.

However, the various health concerns, regulatory scrutiny, and compliance challenges may act as factors that are expected to limit the growth of the energy drinks market.

Energy Drinks Market Segment Analysis:

Energy Drinks Market by Product (Drinks, Shots, and Mixers), Ingredients (Caffeinated and Non-caffeinated), Packaging (Cans, Bottles, and Others), Distribution (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

In the product segment of the energy drinks market, the drinks category is estimated to amass a significant revenue share in the Energy Drinks market in 2023. This can be attributed to the consumer preference towards the drinks over others. Moreover, drinks have a large consumer base owing to the diversification of these beverages. Consumers have the liberty to drink these beverages at work, after exercising, and during leisure activities, as they are functional, which drives the product demand.

On the other hand, energy drinks offer a wide variety of flavors, formulations, and serving sizes to cater to diverse consumer preferences. This variety allows brands to target different demographic groups and appeal to a broader audience. Further, energy drinks often contain functional ingredients such as caffeine, vitamins, amino acids, and herbal extracts, which are believed to provide energy-boosting effects. Consumers perceive these functional benefits as desirable, driving the popularity of energy drinks in the beverage category.

Moreover, the growing launches by the key players are anticipated to spur growth in this segment. For instance, in January 2024, Rockstar Energy Drink, a wholly owned company of Pepsi Energy Co. launched the Rockstar Focus, the newest addition to the brand's energy portfolio, created to give consumers a drink that delivers energy and a mental boost to help increase focus. The drink is made with ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and provides 200 mg of caffeine.

Thus, given the ongoing product launches, changing consumer preferences, and availability in a variety of flavors and formulations, this category is poised to propel the overall growth of the energy drinks market during the forecast period.

North America Is Expected To Dominate The Overall Energy Drinks Market:

North America is expected to account for the highest proportion of the energy drinks market in 2023, out of all regions. This is due to the presence of a strong sports and fitness culture, the growing popularity of energy drinks among athletes and fitness enthusiasts for performance enhancement, and the rise in marketing and promotional activities for product growth are some of the key factors driving the growth of energy drinks market in North America.

Moreover, North America benefits from a wide-reaching and efficient distribution network, encompassing supermarkets, convenience stores, and online platforms. This comprehensive infrastructure guarantees easy access to a diverse array of energy drink brands and products for consumers across the region.

On the other hand, the rising popularity of outdoor activities and hiking in the region is generating increased demand for energy drinks. As more individuals embrace outdoor adventures and engage in physically demanding pursuits such as hiking, camping, and adventure sports, there is a growing need for products that can provide a quick and convenient energy boost. Energy drinks, with their blend of caffeine, vitamins, and other stimulating ingredients, offer hikers and outdoor enthusiasts a convenient solution to combat fatigue, enhance endurance, and stay alert during their adventures. This will increase the demand for energy drinks, thus further driving the demand for energy drinks across North America.

According to an Outdoor Industry Association report published in 2023, the outdoor recreation participant base grew 2.3% in 2022 to a record 168.1 million participants, or 55% of the U.S. population ages 6 and older. The outdoor recreation participant base has grown each of the last eight years, adding 14.5 million participants since January 2020.

Thus, the presence of a strong sports and fitness culture, the growing popularity of energy drinks among athletes and fitness enthusiasts, and the growing trend of outdoor activities in North America will eventually drive the overall market for energy drinks in North America during the forecast period.

Energy Drinks Market Key Players:

Some of the key market players operating in the Energy Drinks market include Monster Energy Company, PepsiCo, Inc., Red Bull, Suntory Beverage & Food Europe, T.C. Pharmaceutical Industries Company Limited, Taisho Pharmaceutical Holdings Co., Ltd., Lucozade Ribena Suntory Limited, Coca-Cola HBC, Amway Corp., Alliance Beverage Distributing, 5-hour Energy, XYIENCE Energy, Stokely-Van Camp, Inc., Carlsberg Breweries A/S, NEALKO ORAVAN, spol s.r.o., Mutalo Group, Asia Brewery Incorporated., Otsuka Pharmaceutical Co., Ltd., HELL ENERGY Magyarország Kft., Dali Foods Group Co., Ltd., and others.

Recent Developmental Activities In The Energy Drinks Market:

• In October 2023, Quality Pack International, a member of Hell Group and the Azerbaijan Company signed an agreement to establish a joint venture company the Quality Pack Capian LLC. QPC’s objective is to implement a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory in the Alat Free Economic Zone of Azerbaijan, which can serve as a regional production hub for local and regional beverage brands, either selling empty cans alone or also filling them.
• In September 2023, PepsiCo India launched a limited edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.
• In September 2023, Red Bull unveiled its first limited Winter Edition in the United Kingdom. Red Bull Winter Edition Spiced Pear offers a blend of pear accented with a dash of cinnamon.

Key Takeaways From The Energy Drinks Market Report Study

• Market size analysis for current Energy Drinks Market size (2023), and market forecast for 6 years (2024 to 2030)
• Top key product/technology developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years
• Key companies dominating the global Energy Drinks market.
• Various opportunities are available for the other competitors in the Energy Drinks Market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030?
• Which are the top-performing regions and countries in the current Energy Drinks market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for Energy Drinks market growth in the coming future?

Target Audience Who Can Be Benefited From This Energy Drinks Market Report Study

• Energy Drinks product providers
• Research organizations and consulting companies
• Energy Drinks related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in Antibody Drug Conjugate
• Various end-users who want to know more about the Energy Drinks Market and the latest technological developments in the Energy Drinks Market.

Frequently Asked Questions For The Energy Drinks Market:

1. What are Energy Drinks?

Energy drinks are beverages specifically formulated to provide a quick and temporary boost in energy, mental alertness, and physical performance. They typically contain ingredients such as caffeine, taurine, B vitamins, amino acids, herbal extracts, and sugars or sweeteners. These ingredients work together to stimulate the central nervous system, increase heart rate, and temporarily enhance cognitive function.

2. What is the market for Energy Drinks?

The global energy drinks market is estimated to grow at a CAGR of 8.13% during the forecast period from 2024 to 2030.

3. What are the drivers for the global Energy Drinks market?

The demand for energy drinks is primarily being boosted by the growing demand for health and fitness products, functional beverages, and the increased participation in sports and fitness activities, during the forecast period from 2024 to 2030.

4. Who are the key players operating in the global Energy Drinks market?

Some of the key market players operating in the Energy Drinks include Monster Energy Company, PepsiCo, Inc., Red Bull, Suntory Beverage & Food Europe, T.C. Pharmaceutical Industries Company Limited, Taisho Pharmaceutical Holdings Co., Ltd., Lucozade Ribena Suntory Limited, Coca-Cola HBC, Amway Corp., Alliance Beverage Distributing, 5-hour Energy, XYIENCE Energy, Stokely-Van Camp, Inc., Carlsberg Breweries A/S, NEALKO ORAVAN, spol s.r.o., Mutalo Group, Asia Brewery Incorporated., Otsuka Pharmaceutical Co., Ltd., HELL ENERGY Magyarország Kft., Dali Foods Group Co., Ltd., and others.

5. Which region has the highest share in the global Energy Drinks market?

North America is expected to dominate the overall Energy Drinks market during the forecast period from 2024 to 2030. This is due to the presence of a strong sports and fitness culture, the growing popularity of energy drinks among athletes and fitness enthusiasts for performance enhancement, and the rise in marketing and promotional activities for product growth are some of the key factors driving the growth of Energy Drinks market in North America.


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