Menstrual Cups - Market Insights, Competitive Landscape, and Market Forecast - 2030

Menstrual Cups Market By Product Type (Disposable And Reusable), By Shape (V-Shape, Round, Bell-Shaped, And Others), By Size (Small And Large), By Material (Silicon, Latex, Thermoplastic Isomer, And Rubber), By Distribution Channels (Hospital And Retail Pharmacy, E-Commerce, And Others), by geography is estimated to register a remarkable growth during the forecast period from 2024-2030 owing to rising prevalence of menstrual disorders in women and increasing awareness on menstrual hygiene.

The global Menstrual Cups Market was valued at USD 821 million in 2023, growing at a CAGR of 5.98% during the forecast period from 2024 to 2030 to reach USD 1.22 billion by 2030. The Menstrual Cups Market is slated to witness prosperity owing to factors such as the growing prevalence of menstrual disorders such as Menorrhagia, Polycystic Ovarian Disease (PCOD) among others, further early onset of puberty, growing awareness of menstrual hygiene, and the growing focus on improving the safety and usability of Menstrual Cups for females are further expected to result in the appreciable revenue growth in the global Menstrual Cups Market during the forecast period (2024-2030).

Menstrual Cups Market Dynamics:

The noteworthy drivers of the Menstrual Cups Market include rising cases of menstrual disorders such as Menorrhagia, Polycystic Ovarian Disease (PCOD), increasing awareness of menstrual hygiene, and exploration of eco-friendly female hygiene products among others.

Menorrhagia, a type of menstrual disorder affecting women is associated with heavy menstrual bleeding and thus necessitates the use of menstrual cups owing to their numerous advantages over other methods such as the capacity to hold blood for a longer time, reusability, and others, thus leading to growth in menstrual cups market. Moreover, the rising prevalence of Polycystic Ovarian Disease (PCOD) which is associated with symptoms such as irregular periods and heavy bleeding is another factor driving the menstrual cups market growth.

Further, various initiatives taken up by prominent organizations such as the United Nations Children's Fund (UNICEF) and others to educate and aware women of menstrual hygiene is another crucial factor affecting the menstrual cup market positively. For instance, according to World Bank data 2022, around 500 million women don’t have access to menstrual products. The involvement of government and non-government organizations to make menstrual products available to these women will significantly assist in menstrual cup market growth.

Another key factor responsible for the growth of the Menstrual Cups Market is the continuous improvements in menstrual cup development. The availability of menstrual cups of varying sizes, shapes, and material provides different options for women to choose right for them, unlike other menstrual products.

Moreover, the eco-friendly approach of menstrual cups increases their acceptability among women and thus affects the market positively. Menstrual products such as disposable sanitary napkins and tampons harm the environment contributing to global waste owing to their non-biodegradable plastic material. According to World Bank 2022 data, an average woman contributes around 150 kilograms of non-biodegradable waste. Moreover, as per the World Intellectual Property Organization 2020 data, it takes around 800 years for disposable menstrual products such as sanitary pads to decompose. This indicates the shift over sustainable and environment-friendly menstrual cups positively accelerating the growth of the menstrual cups market.

However, the availability of alternative products and side effects such as allergic reactions associated with Menstrual Cup materials may act as restraining factors to the Menstrual Cups Market growth.

COVID-19 had a moderate impact on the menstrual cups market as menstrual products were listed in the category of essential commodities allowing its manufacturing and supply without any kind of restrictions. Moreover, various government and non-government organizations were involved in the distribution of menstrual products to women who don’t have access to them leading to an increase in demand and market growth. Menstrual cups are part of necessity and its market will always be upliftingly indicating growth for the Menstrual Cups Market during the forecast period from 2024-2030.

Menstrual Cups Market Segment Analysis:

Menstrual Cups Market by Product Type (Disposable and Reusable), Shape (V-Shape, Round, Bell-Shaped, and Others), Size (Small and Large), Material (Silicon, Latex, Thermoplastic Isomer, and Rubber), Distribution Channels (Hospital and Retail Pharmacy, E-Commerce Sites and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment the reusable menstrual cups are going to register significant growth in revenue in the Menstrual cups Market during the forecast period (2024-2030).

Reusable menstrual cups have some superiority over other menstrual products such as these can be used multiple times and the reusability cycle of these cups is around 5-10 years. This makes them both budget and environment-friendly. Also, the wear time of reusable menstrual cups is longer which is around 6-12 hours.

Further, the reusable menstrual cups are made from medical-grade silicone which makes these cups safer, odorless, and non-allergic. The medical-grade silicone is non-reactive and neutral inside the body not posing any kind of risk to women. Other menstrual products such as sanitary pads and tampons can cause toxic shock syndrome and other skin allergies, thus increasing the acceptability of menstrual cups for safer and hygienic periods, positively impacting the menstrual cups market.

Moreover, considering the growing demand for this product type, numerous new products are being launched in the market. For instance, in March 2022, Essity leading manufacturer of feminine care introduced Libresse® V-Cup, a reusable menstrual cup.

Also, in June 2022, Laiqa announced the launch of Period Cup which is made from 100 percent Medical Grade Silicone and is reusable and leakage proof along with being available in varying sizes.

Therefore, considering the advantages associated with reusable Menstrual Cups and their growing popularity among women this product category is expected to generate considerable revenue thereby pushing the overall growth of the global Menstrual Cups Market during the forecast period.

North America is expected to dominate the overall Menstrual Cups Market:

Among all the regions, North America is expected to lead in revenue generation in the global Menstrual Cups Market. This can be ascribed to the presence of large women population commuting to offices and colleges, the prevalence of menstrual disorders, high consumer awareness regarding new market launches, and a highly potent market in terms of product development and launches, among others, are the key driving factors in the region.

One of the prominent factors supporting the growth of the North America Menstrual Cups Market is the large women population around the age to reach menarche. According to the Centers for Disease Control and Prevention 2020, in the United States among women aged between 15-44 years, around 10% of them reached menarche by the age of 10, 53% by age 12, and 90% by age 14 between years 2013-2017.

Additionally, the rising cases of menstrual disorders resulting in heavy bleeding is another prominent factor assisting in menstrual cups market growth. For instance, as per the Centers for Disease Control and Prevention 2022, around 1.6 billion women are suffering from a bleeding disorder in the United States. Also, as per the same source, 1 in 5 women face the problem of heavy menstrual bleeding (heavy periods) in the United States. This indicates the need for menstrual cups owing to their blood-holding capacity over other menstrual products and thus leading to the growth of the menstrual cups market in the region.

Moreover, the increasing working women population and college-going females act as another driver for the menstrual cups market in the U.S. Menstrual cups owing to their advantages such as longer wear time, leak-proof, and others are usually preferred by college-going girls and working women. For instance, according to the U.S. Bureau of Labor Statistics 2022 data, out of the total women population in the U.S. around 57.4%, women are involved in the labor force, indicating a huge user base impacting the menstrual cups market.

Therefore, the presence of a large menstrual cup user base coupled with the increasing focus of manufacturers on launching new products in the market is expected to bolster the growth of the Menstrual Cups Market in the United States during the forecast period.

Menstrual Cups Market Key Players:

Some of the key market players operating in the Menstrual Cups Market include Redcliffe Hygiene Private Limited, The Keeper, Inc., Lena Cup, INTIMINA, Blossom Cup., Mooncup Ltd, PEPTONIC Medical, YUUKI Company s.r.o., Anigan, LadyCup, Me Luna GmbH, The Flex Company, Procter & Gamble, Diva International Inc., Saalt and others.

Recent Developmental Activities in the Menstrual Cups Market:

• In June 2022, Soothe Healthcare announced the launch of FDA approved Paree Prima Reusable Menstrual Cup which is sustainable and eco-friendly.
• In November 2022, Invent Medic released menstrual cups designed by industrial designer Line Iren Andersen named Efemia menstrual cup which is claimed to be thinner, comfortable, and safer than other menstrual cups on the market.
• In April 2019, Diva International Inc. (Diva), the global leader in menstrual cups, announced the launch of the menstrual cup, Model 0, especially for girls aged 18 and under.

Key Takeaways from the Menstrual Cups Market Report Study

• Market size analysis for current Menstrual Cups Market size (2023), and market forecast for 6 years (2024-2030)
• The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the Menstrual Cups Market.
• Top key product/services/technology developments, mergers, acquisitions, partnerships, joint ventures happened for last 3 years
• Key companies dominating the global Menstrual Cups Market.
• Various opportunities available for the other competitor in the Menstrual Cups Market space.
• What are the top performing segments in 2023? How these segments will perform in 2030.
• Which is the top-performing regions and countries in the current Menstrual Cups Market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for Menstrual Cups Market growth in the coming future?

Target Audience who can be benefited from this Menstrual Cups Market Report Study

• Menstrual Cups products providers
• Research organizations and consulting companies
• Menstrual Cups-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in menstrual cups market.
• Various end users who want to know more about the Menstrual Cups Market and latest technological developments in the Menstrual Cups Market.

Frequently Asked Questions for Menstrual Cups Market:

1. What are menstrual cups?

Menstrual Cups are menstrual hygiene products designed to be inserted into the vagina for the collection of menstrual blood allowing a safe and hygienic period.

2. What is the market for global menstrual cups?

Global Menstrual Cups Market was valued at USD 821 million in 2023, growing at a CAGR of 5.98% during the forecast period from 2024 to 2030 to reach USD 1.22 billion by 2030.

3. What are the drivers for the global Menstrual Cups Market?

The Menstrual Cups Market is slated to witness prosperity owing to factors such as the growing prevalence of menstrual disorders such as Menorrhagia, Polycystic Ovarian Disease (PCOD) among others, as well as early onset of puberty in women, government initiatives on creating awareness of female hygiene products and the growing focus on improving the safety and usability of Menstrual Cups for women are further expected to result in the appreciable revenue growth in the Menstrual Cups Market during the forecast period (2024-2030).

4. Who are the key players operating in the Global Menstrual Cups Market?

Some of the key market players operating in the Menstrual Cups Market include Redcliffe Hygiene Private Limited, The Keeper, Inc., Lena Cup, INTIMINA, Blossom Cup., Mooncup Ltd, PEPTONIC Medical, YUUKI Company s.r.o., Anigan, LadyCup, Me Luna GmbH, The Flex Company, Procter & Gamble, Diva International Inc., Saalt and others.

5. Which region has the highest share in Menstrual Cups Market?

North America is expected to dominate the overall Menstrual Cups Market during the forecast period, 2024 to 2030. This can be ascribed to the presence of a large women population around age 8-50 years, an increasing working women population, the prevalence of menstrual disorders, high consumer awareness regarding new market launches, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.


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