Wipes - Market Insights, Competitive Landscape, and Market Forecast - 2030

The global wipes market is estimated to grow at a CAGR of 4.78% during the forecast period from 2024 to 2030. The wipes market is slated to witness prosperity owing to factors such as rising awareness of personal hygiene, increasing usage of wipes for household cleaning-related tasks, increased adoption of wipes for maintaining infant sanitation, the growing importance of biodegradable wipes, increasing product development activities, and the growing focus on improving the safety and usability of wipes are further expected to result in the appreciable revenue growth in the wipes market during the forecast period (2024-2030).

Wipes Market Dynamics:

Among the noteworthy drivers of the wipes market, the increasing usage of wipes for household cleaning purposes turns out to be the major factor responsible for accelerating the wipes market. The wipes can be utilized for different cleaning-related tasks at home including cleaning home appliances, windows, furniture, glassware items, kitchen counters, and wash basins among other things. Household wipes not only do effective cleaning but also save time and energy and thereby are in demand across the world, positively impacting the wipes market.

Also, high-quality medical-grade disinfectant wipes are extensively used at hospitals and other medical facilities for cleaning and decontaminating surfaces, medical equipment, and other items to avoid the risk of cross-contamination and the spread of any kind of infection. These wipes work against a broad spectrum of infection-causing micro-organisms and spores across various non-porous hard surfaces, equipment, and non-invasive medical devices.

Although wipes are favored for their ease of use, but in some cases, they can be detrimental to the environment. Most of the wipes are made up of non-biodegradable plastic or other materials that once broken down can turn into microplastics and these microplastics can damage the environment by contaminating the water and food supplies, disturbing the ecosystem, and causing other irreversible deteriorating effects. Therefore, companies are now focused on developing eco-friendly biodegradable wipes which are likely to accelerate the market growth for wipes. For instance, in August 2022, Coterie announced the launch of its new baby wipe which is made from 100% plant-based, biodegradable, and compostable materials, with raw materials derived from renewable wood sources.

Also, in April 2022, biom launched plastic-free, plant-based sustainable household wipes.

However, the risk of chemical health hazards and the availability of other alternatives may act as a restraint in the market growth for wipes.

The wipes market saw enormous growth during the period of COVID-19 pandemic. Owing to the rising cases of COVID-19, a range of wipes such as baby wipes, facial wipes, and household wipes among others were highly in demand among the public owing to the rising awareness of sanitation and personal hygiene and to prevent the risk of cross-contamination of household and other daily used items. Also, wipes were widely utilized for sanitation and disinfection by those working in hospitals and other healthcare facilities to prevent the spread of disease from a possible source of infection. Moreover, the opening of schools, universities, hospitals, and other industries has been uplifting the wipes market and will do the same during the forecast period from 2024-2030.

Wipes Market Segment Analysis:

Wipes Market by Product Type (Healthcare and Medical Wipes, Baby Wipes, Personal Care Wipes, Household Wipes, Flushable Wipes, and Others), Category (Wet Wipes and Dry Wipes), Material (Non-Woven and Woven), Distribution Channels (Supermarkets and Hypermarkets, E-Commerce, and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment of the wipes market, the baby wipes category is projected to register a significant growth in revenue in the overall wipes market during the forecast period (2024-2030).

This can be ascribed to the advantages associated with baby wipes. Baby wipes are handy, easy to carry around, and hygienic to cleanse the baby's sensitive skin.

Baby wipes prevent the occurrence of rashes by keeping the skin well-hydrated, moisturized, and soft. Along with cleaning the skin of the baby, these wipes can also be used to properly clean the baby pacifiers and baby’s toys as they help in eliminating any kind of dirt, dust, and germs that can be harmful to the baby.

Thereby, considering the growing demand for this product type, numerous new products are being launched in the market. For example, in February 2022, WaterWipes launched the world's purest baby wipes in India.

Therefore, considering the advantages associated with baby wipes and their growing popularity among parents, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global wipes market during the forecast period.

North America is expected to dominate the overall Wipes Market:

Among all the regions, North America is expected to lead in revenue generation in the global wipes market. This can be ascribed to the increasing usage of wipes for regular household cleaning and sanitization practices followed across the region, increasing disposable income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

One of the prominent factors supporting the growth of North America wipes market is the extensive use of wipes by people for regular cleaning purposes and for maintaining personal hygiene. As per the data published by the National Association of Clean Water Agencies 2020, it was estimated that businesses and households in North America spent about USD 2.5 billion on personal wipes in 2019.

According to American Cleaning Institute (ACI) survey 2022, about 83% of American households use wipes at least once a week and around 92% of Americans have used a cleaning, disinfectant or antibacterial wipe. As per the same source 52% mentioned about keeping wipes in two or three locations around the house.

The flushable wipes or moist toilet tissue designed to gently and effectively clean after using the toilet are widely utilized by people in the United States.

In December 2022, Nice-Pak launched new Nice ’N Clean SecureFLUSH technology flushable wipes in the US. Hence, the increasing focus of companies on launching new products in the region is also going to positively impact the market growth of wipes.

Therefore, the above mentioned factors are expected to bolster the growth of the wipes market in the United States during the forecast period.

Wipes Market Key Players:

Some of the key market players operating in the Wipes market include Vernacare, Dr. Schumacher GmbH, Procotech Ltd, Diamond Wipes International Inc., Nice-Pak Products, Inc., Kimberly-Clark Worldwide, Inc., The Clorox Company, ORCHIDS INTERNATIONAL, Kruger Products L.P., Codi Group, Albaad, PDI, Canopus Wet Wipe, American Hygienics Corporation, Pal International, Rockline Industries, NEVA, Asahi Kasei Corporation, Essity, Embuer, and others.

Recent Developmental Activities in Wipes Market:

• In January 2022, Blue Bear Baby launched dermatologically tested sensitive baby wipes that are hypoallergenic and are made with nourishing ingredients.
• In February 2022, yoboo, a medical feeding maternal and child brand, launched their new unscented baby wipes on the Philippine e-commerce platform.

Key Takeaways From the Wipes Market Report Study

• Market size analysis for current wipes market size (2023), and market forecast for 6 years (2024-2030)
• The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the wipes market.
• Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
• Key companies dominating the global wipes market.
• Various opportunities available for the other competitor in the wipes market space.
• What are the top performing segments in 2023? How these segments will perform in 2027.
• Which are the top-performing regions and countries in the current wipes market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for wipes market growth in the coming future?

Target Audience who can be benefited from this Wipes Market Report Study

• Wipes products providers
• Research organizations and consulting companies
• Wipes-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in wipes
• Various distribution channels who want to know more about the wipes market and latest product innovations in the wipes market.

Frequently Asked Questions for Wipes Market:

1. What are wipes?

Wipes are a type of hygiene product made from a woven or non-woven fabric. These are meant for cleaning and moisturizing the skin in many cases such as for baby care, make up removal, or other personal cleansing purpose. Also, some of the wipes are also designed for household cleaning, and decontamination of medical equipment among other uses.

2. What is the market for the global wipes?

The global wipes market is estimated to grow at a CAGR of 4.78% during the forecast period from 2024 to 2030.

3. What are the drivers for the global wipes market?

The wipes market is slated to witness prosperity owing to factors such as increasing awareness on personal hygiene and healthcare, increasing usage of wipes for household purposes, increased adoption of wipes for maintaining infant sanitation, and the growing focus on improving the safety and usability of wipes for people are further expected to result in the appreciable revenue growth in the wipes market during the forecast period (2024-2030).

4. Who are the key players operating in the global wipes market?

Some of the key market players operating in the wipes market includes Vernacare, Dr. Schumacher GmbH, Procotech Ltd, Diamond Wipes International Inc., Nice-Pak Products, Inc., Kimberly-Clark Worldwide, Inc., The Clorox Company, ORCHIDS INTERNATIONAL, Kruger Products L.P., Codi Group, Albaad, PDI, Canopus Wet Wipe, American Hygienics Corporation, Pal International, Rockline Industries, NEVA, Asahi Kasei Corporation, Essity, Embuer, and others.

5. Which region has the highest share in the wipes market?

North America is expected to dominate the overall wipes market during the forecast period, 2024 to 2030. This can be ascribed to the increasing usage of wipes for regular household cleaning and sanitation activities and for maintaining personal hygiene, increasing disposable personal income, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.


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