This report takes an in-depth look at the traditional grocery retail channel in African markets. Data includes market size, outlet universe by country, modern and traditional sales splits as well as analysis of the role of disruptive digital technology and the future development of traditional retail.
Table of Contents
What is the traditional trade?
- Traditional trade examples
- Local names for traditional stores
The size of the traditional trade in Africa
- Traditional retail in Africa by region
- The largest traditional trade markets by value
- Market size and informality
The traditional grocery retail outlet universe
- Key factors
- Distributor reach
- Regional and country overview (North Africa, Central Africa, West Africa, East Africa, Southern Africa)
The growth of the modern grocery retail channel
- Drivers of growth
- Income levels and retail modernisation
- Market accessibility
- Implications for the traditional trade
The digital revolution and leapfrogging
- Mobile internet
- Where digital transformation is happening
- Analysis of leapfrogging
- Digital disruptors in the traditional trade
- Shortening and simplifying the value chain
- The traditional retail hybrid
- The iceberg model of retail modernisation
Key trends in the traditional trade
