This report takes an in-depth look at the traditional grocery retail channel in African markets. Data includes market size, outlet universe by country, modern and traditional sales splits as well as analysis of the role of disruptive digital technology and the future development of traditional retail.
Table of Contents
What is the traditional trade?
The size of the traditional trade in Africa
The traditional grocery retail outlet universe
The growth of the modern grocery retail channel
The digital revolution and leapfrogging
