Report
This report quantifies the size of income classes in 51 African markets in 2024 and provides forecasts through to 2030. It identifies where the highest densities of middle class consumers are, where the middle class will grow quickest and what the implications of the growth of the subsistence, consumer and middle class mean for FMCG manufacturers and retailers.
The Middle Class market is a demographic segment of the population that is characterized by a moderate level of income and wealth. This group typically has a higher level of education and is more likely to be employed in white-collar occupations. Middle Class individuals are more likely to own their own homes and have access to a variety of consumer goods and services. They are also more likely to be involved in civic and political activities. The Middle Class market is an important segment of the Read more
