The global market for Vacation Rentals was valued at US$202.3 Billion in 2024 and is projected to reach US$246.4 Billion by 2030, growing at a CAGR of 3.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The vacation rental industry has seen significant growth and evolution in recent years, driven by changing travel trends and advancements in technology. The rise of the gig economy and peer-to-peer platforms has facilitated the entry of individual property owners into the market, increasing the supply and diversity of available rentals. Enhanced digital tools and features, such as virtual tours, real-time booking, and dynamic pricing algorithms, have improved the user experience and operational efficiency for both hosts and guests. Additionally, the COVID-19 pandemic accelerated the demand for vacation rentals as travelers sought safer and more secluded accommodation options away from crowded hotels. The industry has also seen a shift towards longer stays, with remote work and 'work-from-anywhere' trends allowing travelers to combine work and leisure in extended trips.
The growth in the vacation rentals market is driven by several factors. One of the primary drivers is the increasing consumer preference for personalized and unique travel experiences that vacation rentals can offer. Technological advancements, including the development of sophisticated booking platforms and mobile apps, have made it easier for travelers to find, book, and manage vacation rentals. The rising popularity of the sharing economy and peer-to-peer services has also contributed to the growth, as more property owners are willing to rent out their homes or investment properties to travelers. Economic factors, such as the search for more cost-effective accommodation options, especially among families and groups, further bolster the market. Additionally, the ongoing trends of remote work and digital nomadism have expanded the market beyond traditional vacationers to include professionals seeking temporary living arrangements in different locales. These factors collectively ensure that the vacation rental market will continue to expand, reflecting broader shifts in travel behavior and the increasing integration of technology in the hospitality industry.
Vacation Rentals - Key Trends and Drivers
Vacation rentals have become a popular alternative to traditional hotel accommodations, offering travelers unique and personalized experiences that cater to a wide range of preferences and budgets. These rentals include a variety of property types such as apartments, houses, villas, and cabins, available for short-term stays. Platforms like Airbnb, Vrbo, and Booking.com have revolutionized the vacation rental market by providing easy access to a vast array of properties worldwide. Vacation rentals appeal to families, groups, and solo travelers alike, offering more space, privacy, and the comforts of home, such as fully equipped kitchens and laundry facilities. This flexibility and the ability to live like a local are major draws for many travelers seeking a more immersive and customized travel experience.The vacation rental industry has seen significant growth and evolution in recent years, driven by changing travel trends and advancements in technology. The rise of the gig economy and peer-to-peer platforms has facilitated the entry of individual property owners into the market, increasing the supply and diversity of available rentals. Enhanced digital tools and features, such as virtual tours, real-time booking, and dynamic pricing algorithms, have improved the user experience and operational efficiency for both hosts and guests. Additionally, the COVID-19 pandemic accelerated the demand for vacation rentals as travelers sought safer and more secluded accommodation options away from crowded hotels. The industry has also seen a shift towards longer stays, with remote work and 'work-from-anywhere' trends allowing travelers to combine work and leisure in extended trips.
The growth in the vacation rentals market is driven by several factors. One of the primary drivers is the increasing consumer preference for personalized and unique travel experiences that vacation rentals can offer. Technological advancements, including the development of sophisticated booking platforms and mobile apps, have made it easier for travelers to find, book, and manage vacation rentals. The rising popularity of the sharing economy and peer-to-peer services has also contributed to the growth, as more property owners are willing to rent out their homes or investment properties to travelers. Economic factors, such as the search for more cost-effective accommodation options, especially among families and groups, further bolster the market. Additionally, the ongoing trends of remote work and digital nomadism have expanded the market beyond traditional vacationers to include professionals seeking temporary living arrangements in different locales. These factors collectively ensure that the vacation rental market will continue to expand, reflecting broader shifts in travel behavior and the increasing integration of technology in the hospitality industry.
Report Scope
The report analyzes the Vacation Rentals market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments
Management (Owners-Managed Vacation Rentals, Professionally Managed Vacation Rentals); Booking Method (Offline Booking, Online Booking).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Owners-Managed Vacation Rentals segment, which is expected to reach US$163 Billion by 2030 with a CAGR of a 3.5%. The Professionally Managed Vacation Rentals segment is also set to grow at 2.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $54.6 Billion in 2024, and China, forecasted to grow at an impressive 6.5% CAGR to reach $51.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Agoda Co. Pte. Ltd., Airbnb Inc., atraveo GmbH, Boutique Vacation Rentals, Casiola WorldWide LLC and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Vacation Rentals Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Vacation Rentals Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Vacation Rentals Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 52 major companies featured in this Vacation Rentals market report include:
- Agoda Co. Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental Network Inc.
- Expedia Group Inc.
- Holidu GmbH
- HomeToGo GmbH
- Hotelplan Group
- Lifealike Limited (Onefinestay)
- NOVASOL A/S
- Smiling House
- StayBeyond Ltd.
- TripAdvisor Inc.
- Wyndham Destinations, Inc.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISSOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Agoda Co. Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental Network Inc.
- Expedia Group Inc.
- Holidu GmbH
- HomeToGo GmbH
- Hotelplan Group
- Lifealike Limited (Onefinestay)
- NOVASOL A/S
- Smiling House
- StayBeyond Ltd.
- TripAdvisor Inc.
- Wyndham Destinations, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 283 |
| Published | March 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 202.3 Billion |
| Forecasted Market Value ( USD | $ 246.4 Billion |
| Compound Annual Growth Rate | 3.3% |
| Regions Covered | Global |
