The global market for Manga was valued at US$17.2 Billion in 2024 and is projected to reach US$42 Billion by 2030, growing at a CAGR of 16% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The international spread of manga has been facilitated by both digital technology and globalization. In recent years, the accessibility of manga has dramatically increased due to the rise of online platforms that legally distribute translated manga series to international audiences. This digital distribution has not only expanded the reach of manga but also provided a more immediate and interconnected fan experience. Publishers and creators have leveraged social media and manga reading apps to directly engage with readers, gather feedback, and influence ongoing series. Furthermore, the rise of manga cafés and dedicated manga libraries around the world has helped promote the culture surrounding manga reading as a communal activity, despite its often personal and solitary consumption. The adaptation of popular manga into other media, notably anime, has created a synergistic effect that boosts the popularity of the original manga, creating a feedback loop that drives demand for both media formats.
The growth in the manga market is driven by several factors, including the increased global connectivity of consumers, the influence of pop culture integration, and technological advancements in digital publishing and distribution. The ease with which fans can now access manga through digital e-readers and dedicated apps has revolutionized the industry, allowing publishers to reach a wider, more diverse audience more quickly than ever before. Cultural phenomena such as the widespread popularity of anime conventions and cosplay also play a significant role, as they celebrate manga culture and attract new fans. Moreover, collaborations between manga publishers and various entertainment sectors, such as video games and merchandise, extend the reach and impact of manga characters and stories. These collaborations not only introduce manga to wider audiences but also create new revenue streams for creators and publishers. Consequently, these dynamic elements collectively fuel the sustained growth and popularity of the manga industry, making it a pivotal segment of global entertainment.
Global Manga Market - Key Trends and Drivers Summarized
Manga, a term that encompasses a wide range of Japanese comic books and graphic novels, has become a significant cultural export from Japan, influencing entertainment industries worldwide. Characterized by their detailed artwork and often serialized format, manga covers a vast array of genres and appeals to a diverse audience, including children, teenagers, and adults. The storytelling found in manga is typically immersive and layered, involving intricate plots and character development that can evolve over years or even decades. Unlike Western comics, which often focus on superhero narratives, manga includes genres such as romance, action, fantasy, horror, and slice of life, reflecting a broad spectrum of human experiences and emotions. This diversity has allowed manga to cultivate a devoted global fan base and become deeply integrated into other forms of media, such as anime (animated adaptations of manga), movies, and games, further bolstering its international appeal.The international spread of manga has been facilitated by both digital technology and globalization. In recent years, the accessibility of manga has dramatically increased due to the rise of online platforms that legally distribute translated manga series to international audiences. This digital distribution has not only expanded the reach of manga but also provided a more immediate and interconnected fan experience. Publishers and creators have leveraged social media and manga reading apps to directly engage with readers, gather feedback, and influence ongoing series. Furthermore, the rise of manga cafés and dedicated manga libraries around the world has helped promote the culture surrounding manga reading as a communal activity, despite its often personal and solitary consumption. The adaptation of popular manga into other media, notably anime, has created a synergistic effect that boosts the popularity of the original manga, creating a feedback loop that drives demand for both media formats.
The growth in the manga market is driven by several factors, including the increased global connectivity of consumers, the influence of pop culture integration, and technological advancements in digital publishing and distribution. The ease with which fans can now access manga through digital e-readers and dedicated apps has revolutionized the industry, allowing publishers to reach a wider, more diverse audience more quickly than ever before. Cultural phenomena such as the widespread popularity of anime conventions and cosplay also play a significant role, as they celebrate manga culture and attract new fans. Moreover, collaborations between manga publishers and various entertainment sectors, such as video games and merchandise, extend the reach and impact of manga characters and stories. These collaborations not only introduce manga to wider audiences but also create new revenue streams for creators and publishers. Consequently, these dynamic elements collectively fuel the sustained growth and popularity of the manga industry, making it a pivotal segment of global entertainment.
Report Scope
The report analyzes the Manga market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments
Content Type (Digital Content, Printed Content); Audience (Adult Audience, Children & Kids Audience, Teenager Audience); Genre (Action & Adventure Genre, Sci-fi & Fantasy Genre, Romance & Drama Genre, Sports Genre, Other Genres); Distribution Channel (Online Distribution Channel, Offline Distribution Channel).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Digital Manga Content segment, which is expected to reach US$29.8 Billion by 2030 with a CAGR of a 16.5%. The Printed Manga Content segment is also set to grow at 15% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $4.6 Billion in 2024, and China, forecasted to grow at an impressive 15% CAGR to reach $6.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Akita Publishing Co. Ltd., Archie Comic Publications, Inc., Bungeishunju Ltd., DMG Entertainment Inc, Futubasha Publishers Ltd. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Manga Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Manga Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Manga Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 48 major companies featured in this Manga market report include:
- Akita Publishing Co. Ltd.
- Archie Comic Publications, Inc.
- Bungeishunju Ltd.
- DMG Entertainment Inc
- Futubasha Publishers Ltd.
- Good Smile Company, Inc.
- Hakusensha Co., Ltd.
- Houbunsha Co., Ltd.
- IDW Publishing
- Kadokawa Corporation
- Kodansha USA Publishing, LLC
- Nihon Bungeisha Co., Ltd.
- Seven Seas Entertainment, Inc.
- Shogakukan Asia Pte. Ltd.
- Shueisha Inc.
- VIZ Media, LLC
- Yen Press LLC
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYREST OF EUROPEREST OF WORLDIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Akita Publishing Co. Ltd.
- Archie Comic Publications, Inc.
- Bungeishunju Ltd.
- DMG Entertainment Inc
- Futubasha Publishers Ltd.
- Good Smile Company, Inc.
- Hakusensha Co., Ltd.
- Houbunsha Co., Ltd.
- IDW Publishing
- Kadokawa Corporation
- Kodansha USA Publishing, LLC
- Nihon Bungeisha Co., Ltd.
- Seven Seas Entertainment, Inc.
- Shogakukan Asia Pte. Ltd.
- Shueisha Inc.
- VIZ Media, LLC
- Yen Press LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 279 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 17.2 Billion |
| Forecasted Market Value ( USD | $ 42 Billion |
| Compound Annual Growth Rate | 16.0% |
| Regions Covered | Global |
