Men's Underwear - Global Strategic Business Report

The global market for Men's Underwear was valued at US$38.9 Billion in 2024 and is projected to reach US$48.1 Billion by 2030, growing at a CAGR of 3.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Men's Underwear market.

Men's Underwear - Key Trends and Drivers

Men's underwear has undergone significant evolution over the years, transitioning from basic, functional garments to items of comfort, style, and personal expression. The primary categories of men's underwear include briefs, boxers, boxer briefs, and trunks, each offering varying levels of support, coverage, and comfort. Briefs, known for their snug fit and support, are ideal for active wear and sports. Boxers, characterized by their loose fit, offer maximum breathability and comfort, making them a popular choice for casual, everyday wear. Boxer briefs combine the best of both worlds, providing the support of briefs with the coverage of boxers, while trunks, similar to boxer briefs but shorter in length, have gained popularity for their contemporary style and versatility. Innovations in fabric technology have also played a significant role, with materials like modal, bamboo, and microfibers being used to enhance comfort, moisture-wicking, and breathability.

The market for men's underwear has seen dynamic changes driven by both technological advancements and shifting consumer preferences. Modern designs now incorporate features such as ergonomic pouches for better support, seamless constructions for reduced chafing, and antimicrobial treatments to enhance hygiene. Sustainability has become a crucial aspect, with brands increasingly using eco-friendly materials and ethical production practices. The aesthetic appeal of men's underwear has also seen a transformation, with bold colors, patterns, and designer collaborations making underwear a fashion statement rather than just a necessity. Online retail has revolutionized the way consumers shop for underwear, offering convenience, a broader range of options, and customization, such as personalized fits and styles. Additionally, marketing strategies have evolved, with a focus on inclusivity and body positivity, catering to a diverse range of body types and personal preferences.

The growth in the men's underwear market is driven by several factors. Firstly, the increasing awareness and emphasis on personal grooming and hygiene among men have led to a higher demand for quality underwear. Secondly, advancements in fabric technology, such as the development of moisture-wicking, breathable, and anti-odor materials, have enhanced the functionality and comfort of men's underwear. Thirdly, the rise of e-commerce and direct-to-consumer brands has made premium and niche products more accessible to a wider audience, offering convenience and a personalized shopping experience. Changing lifestyle trends, such as the growing acceptance of athleisure and the blending of casual and formal wear, have also influenced the demand for versatile and stylish underwear. Additionally, the influence of social media and celebrity endorsements has played a significant role in shaping consumer preferences and driving brand loyalty. These factors collectively contribute to the robust growth and innovation within the men's underwear market, making it a dynamic and rapidly evolving segment of the fashion industry.

Report Scope

The report analyzes the Men's Underwear market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Men's Boxer Briefs, Men's Briefs, Men's Trunks, Men's Boxers, Other Types); Fabric (Cotton Fabric Underwear, Polyester Fabric Underwear, Modal Fabric Underwear, Other Fabrics); Distribution Channel (Offline Distribution Channel, Online Distribution Channel).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Men's Boxer Briefs segment, which is expected to reach US$16.5 Billion by 2030 with a CAGR of a 4.5%. The Men's Briefs segment is also set to grow at 3.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $10.5 Billion in 2024, and China, forecasted to grow at an impressive 7.0% CAGR to reach $10.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Men's Underwear Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Men's Underwear Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Men's Underwear Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as American Eagle Outfitters, Inc., Calida Group, Fruit of The Loom, Inc, Hanesbrands Inc., Levi Strauss & Co. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 35 companies featured in this Men's Underwear market report include:

• American Eagle Outfitters, Inc.
• Calida Group
• Fruit of The Loom, Inc
• Hanesbrands Inc.
• Levi Strauss & Co.
• Nike Inc
• Page Industries Ltd - Jockey
• Perry Ellis International Inc
• PSD Underwear
• PVH Corp - Calvin Klein
• Ralph Lauren Corporation
• SAXX Underwear
• Shenzhen Huijie Group Co.,Ltd
• Stone.kin
• Tommy John Inc

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry