Japan Contact Lenses Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

Japan Contact Lenses Market was valued at USD 715.81 Million in 2024 and is anticipated to project impressive growth in the forecast period with a CAGR of 7.61% through 2030. The Japan contact lenses market is primarily driven by several key factors, including technological advancements in lens materials and design, increasing prevalence of vision-related disorders such as myopia and presbyopia, and growing consumer preference for aesthetic and cosmetic lenses. Technological innovations, such as silicone hydrogel materials that offer enhanced comfort and oxygen permeability, are expanding the market's appeal. Japan's aging population and the desire for convenience among younger demographics are boosting demand for contact lenses as a preferred vision correction method over traditional eyeglasses. Regulatory support for innovation and stringent quality standards ensure product safety and efficacy, further bolstering market growth in Japan.

Key Market Drivers

Increasing Burden of Optical Disorders

In Japan, the escalating burden of optical disorders is significantly contributing to the rising demand for contact lenses. With an aging population and an increasing amount of screen-time among all age groups, conditions like myopia, hypermetropia, and presbyopia are on the rise. A significant percentage of the population already wears corrective eyewear, and this trend is predicted to continue increasing in the coming years. According to a study titles, “Prevalence of visual impairment in the adult Japanese population by cause and severity and future projections”, Japan had an estimated 1.64 million people living with visual impairment, out of which 187,800 were estimated to be blind. Visual impairment prevalence increased notably with age, with half of those affected being 70 years or older. The primary causes of visual impairment in Japan included glaucoma (24.3%), diabetic retinopathy (20.6%), degenerative myopia (12.2%), age-related macular degeneration (10.9%), and cataracts (7.2%). Together, these five causes accounted for three-quarters of all cases of visual impairment. Looking ahead, projections indicated a rise in the prevalence of visual impairment, expected to increase to 2.0% by 2050. This demographic shift underscores the growing public health challenge posed by visual impairments in Japan, necessitating continued efforts in healthcare, vision research, and accessibility initiatives to address the needs of an aging population facing increasing risks of eye-related conditions.

Contact lenses present a feasible and non-invasive alternative to glasses, offering both aesthetic and practical advantages. They provide a wider visual access compared to glasses, reducing issues like fogging or rain obstructing vision. Contact lenses allow for the convenient use of sports glasses and sunglasses, enhancing the overall experience for users. The growing sophistication in contact lens technology is another factor driving their acceptability. The development of lenses for special conditions like astigmatism or dry eyes has expanded their usage and effectiveness in addressing specific eye-related issues. The market for contact lenses in Japan is further bolstered by the availability of innovative daily disposable and extended-wear options, promising convenience and comfort to users. These advancements provide a wide range of choices to cater to different preferences and needs. Given the current landscape and these factors, the contact lens industry in Japan is poised for significant growth as it strives to effectively address the escalating need for optical disorder solutions.

Expanding Tendency to Enhance Aesthetics

In Japan, there is a growing trend towards enhancing personal aesthetics, and this trend is significantly driving the demand for contact lenses. Not only are consumers considering contact lenses as an alternative to traditional glasses, but they also view them as a means to enhance their overall appearance. The availability of a wide variety of color options and style choices in contact lenses fuels their appeal to Japanese consumers who are keen on experimenting with their looks. The influence of Japanese pop culture, anime, and cosplay communities has played a significant role in the acceptance and popularity of contact lenses as a way to transform one's appearance. The convenience factor has also contributed to the increasing adoption of contact lenses. The advent of disposable and daily wear lenses has made it even more convenient for users, eliminating the need for cleaning and maintenance. This ease of use has attracted more individuals to opt for contact lenses as their preferred vision correction method.

To meet the growing demand, manufacturers are actively investing in product innovation and comfort-enhancing technologies. These advancements aim to cater to the specific needs and preferences of consumers, making contact lenses more appealing and comfortable to wear for long periods of time. Considering the combination of vanity appeal, convenience, and ongoing product innovation, it is expected that the demand for contact lenses in Japan will continue to grow in the coming years.

Increasing Awareness About Eye Health

Raising awareness about eye health is a critical factor expected to stimulate the demand for contact lenses in Japan. The country is home to an aging population, where presbyopia, a condition associated with aging that affects an individual's ability to focus on near objects, is prevalent. This age-related vision impairment, coupled with the growing trend of digital screen usage across all age groups in Japan, has led to an increase in digital eye strain symptoms. These two factors combined underscore the pressing need for effective corrective eyewear solutions.

In response to these challenges, contact lenses have emerged as an aesthetically pleasing and convenient alternative to traditional glasses. They offer not only improved vision correction but also freedom from the discomfort and inconvenience often associated with wearing spectacles. Advancements in contact lens technology have resulted in enhanced comfort, breathability, and overall wearer satisfaction. As public health initiatives in Japan continue to raise awareness about the importance of regular eye check-ups and the availability of different corrective eyewear options, more and more individuals are expected to opt for contact lenses. By educating the public about the numerous benefits of contact lenses, including their convenience, improved aesthetic appeal, and technological advancements, there is anticipated to be a significant surge in their popularity and, consequently, a higher demand for contact lenses in Japan's eyewear market.

Increased Screen Time

In Japan, the increased screen time experienced by individuals has become a significant catalyst for an anticipated surge in the demand for contact lenses. The nation, renowned for its tech-savvy population and extensive digital infrastructure, has witnessed a noticeable uptick in screen time due to the proliferation of digital devices and the rise of telecommuting. This prolonged exposure to digital screens tends to exacerbate the symptoms of digital eye strain, such as dry eyes, blurred vision, and eye fatigue, thereby stimulating the need for effective vision correction solutions, including the usage of contact lenses.

It is worth noting that the Japanese society's aesthetic consciousness plays a pivotal role in driving the preference for contact lenses over traditional eyeglasses, further inflating the demand for these vision correction options. The advent of innovative contact lenses, specifically designed to provide comfort during prolonged screen use, is also expected to resonate well with Japan's vast digitally-engaged demographic. These advanced lenses, equipped with cutting-edge blue-light filtering technology, promise to effectively mitigate the adverse effects of digital eye strain, offering a much-needed respite to the screen-intense lifestyles of the Japanese populace. Considering the convergence of these factors, it is highly plausible to expect a significant increase in the demand for contact lenses in Japan in the near future. The combination of enhanced screen time, the preference for contact lenses, and the availability of technologically advanced solutions tailored to mitigate digital eye strain all contribute to this anticipated surge in demand.

Key Market Challenges

Rising Popularity of Corrective Eye Surgery

In Japan, the rising popularity of corrective eye surgery is expected to have a significant impact on the demand for contact lenses. As a technologically advanced country, Japan has witnessed a growing number of individuals opting for vision correction surgeries like LASIK and PRK. These procedures offer a long-term solution for refractive errors, liberating people from the inconvenience of using contact lenses or glasses. The benefits of these surgeries are multifaceted. Not only do they reduce dependency on optical aids, but they also prove to be cost-effective over the long term. With a one-time procedure, individuals can enjoy the convenience of improved vision without the daily hassle of wearing contact lenses or the need for frequent replacement. The sophistication and precision of Japanese healthcare, combined with the high success rate of these surgeries, have further contributed to their increasing popularity.

As these vision correction surgeries become more mainstream, the market for contact lenses is predicted to shrink. However, it is important to note that contact lenses will still retain a market niche among those who are ineligible for surgery and those who prefer non-invasive methods of vision correction. This diverse range of options ensures that individuals can choose the best solution that suits their specific needs and preferences.

Potential Health Risks Associated with Prolonged Contact Lens Use

Interest in contact lenses in Japan may experience a decline due to growing awareness of the potential health risks associated with prolonged use. Extended wear of contact lenses can cause various eye health complications, such as corneal ulcers, eye infections, and even vision loss in severe cases. This information, frequently highlighted in eye health campaigns, is causing consumers to rethink their preferences, especially in Japan, where health consciousness is prominent. The proliferation of digital media platforms has heightened accessibility to such health-related information, thereby impacting consumer behavior. In response to this shift, many Japanese consumers are transitioning to alternative vision correction methods, such as glasses or LASIK surgery, which are perceived as safer. Glasses provide a convenient and non-invasive option for vision correction, allowing users to easily adjust their visual acuity as needed. On the other hand, LASIK surgery offers a more permanent solution, reshaping the cornea to improve vision and reducing the need for external aids. Both options provide a sense of reassurance to individuals concerned about the potential risks associated with contact lenses.

Advancements in eyewear technology have made glasses more fashionable and stylish, appealing to the fashion-conscious Japanese market. With a wide range of frame styles, colors, and materials to choose from, individuals can express their personal style while addressing their vision needs. The availability of anti-reflective and blue-light-blocking coatings for glasses has gained popularity as people spend more time in front of digital screens. Overall, the decline in interest in contact lenses in Japan can be attributed to a combination of factors, including increased awareness of health risks, easy access to health-related information, and the availability of alternative vision correction methods that offer both safety and style. As consumer behavior continues to evolve, it will be interesting to observe how the eyewear industry adapts to meet the changing needs and preferences of the Japanese market.

Key Market Trends

Active Marketing and Promotional Activities

Active marketing and promotional activities are anticipated to significantly stimulate the demand for contact lenses in Japan. Japan's market for contact lenses is already robust due to factors like growing fashion consciousness, aging demographics, and improved lens technology. However, with the implementation of active marketing strategies and targeted promotional campaigns, the demand for contact lenses is expected to experience a substantial increase. By implementing high-impact marketing campaigns, companies can effectively increase product awareness and consumer education. These campaigns can focus on highlighting the comfort, convenience, and aesthetic appeal that contact lenses offer. Strategic promotional activities, such as offering discounts or bundle deals, can entice potential customers to try the product, potentially converting them into regular users.

Collaborations with Japan's thriving entertainment industry, particularly its globally popular anime and cosplay scenes, can further elevate the appeal of contact lenses. By associating contact lenses with popular characters and styles, marketers can tap into a potent mix of consumer aspiration and fandom loyalty. Through a combination of targeted marketing initiatives, strategic promotions, and collaborations with the entertainment industry, the demand for contact lenses in Japan is expected to see a significant increase. In December 2020, Menicon, the largest contact lens manufacturer in Japan, recently entered into a partnership with Mojo Vision to develop augmented reality contact lenses.

Rising Healthcare Infrastructure

Japan, a country renowned for its cutting-edge technological advancements and unwavering focus on healthcare, is currently experiencing an unprecedented surge in the demand for contact lenses. This surge can be attributed primarily to the continuous expansion and modernization of Japan's healthcare infrastructure, which has paved the way for healthcare providers to actively promote the use of contact lenses as a superior alternative to traditional eyewear. This shift towards contact lenses has become particularly prominent within hospitals and healthcare institutions, where professionals require unobstructed vision to perform their vital duties effectively. The prevalence of vision-related conditions, combined with Japan's aging population, has created a substantial consumer base that seeks the comfort and convenience offered by contact lenses. The Japanese government's steadfast commitment to providing high-quality healthcare services has resulted in comprehensive health insurance coverage, making contact lenses more accessible and affordable for the general populace. This inclusive approach ensures that individuals from all walks of life can benefit from the advantages of contact lenses without facing financial burdens. Japan boasts the presence of leading companies that heavily invest in research and development of eye-care products. These companies continuously strive to innovate and improve the quality of contact lenses, further propelling the demand for these products.

The ongoing enhancement of healthcare infrastructure in Japan is poised to exert a significant influence on the growth and expansion of the contact lens market in the foreseeable future. As Japan continues to prioritize healthcare and technological advancements, the demand for contact lenses is expected to soar, benefiting both the consumers and the overall healthcare industry.

Segmental Insights

Material Type Insights

Based on the material type, Silicone Hydrogel lenses are expected to dominate the Japan contact lens market in the coming years. This can be attributed to their exceptional oxygen permeability, which not only reduces eye dryness but also provides the wearer with unparalleled comfort throughout the day. Unlike other types of lenses, Silicone Hydrogel lenses are designed to allow more oxygen to reach the eyes, promoting healthier and more comfortable vision correction. These lenses are known for their remarkable durability and high water content, ensuring a comfortable and long-lasting wearing experience. The advanced technology used in Silicone Hydrogel lenses allows for optimal eye health, as they are designed to resist deposits and maintain lens surface moisture. This not only enhances comfort but also reduces the risk of eye infections and irritation.

In addition to their superior performance, Silicone Hydrogel lenses offer a wide range of options to cater to the diverse needs of individuals in Japan. Whether it's daily disposable lenses for convenience or extended wear options for those with active lifestyles, these lenses provide a reliable and comfortable solution for vision correction. The outstanding properties of Silicone Hydrogel lenses make them the top choice in the Japan contact lens market. Their exceptional comfort, durability, and long-term vision correction benefits make them a preferred option for those seeking optimal eye health and extended wear options. With their advanced technology and commitment to user satisfaction, Silicone Hydrogel lenses are poised to revolutionize the way people experience vision correction in Japan.

Design Insights

Based on design, the Spherical segment is projected to continue its dominance in the Japan contact lens market. This can largely be attributed to the widespread usage of spherical contact lenses, which offer affordability, availability, and the ability to correct common vision problems such as myopia and hyperopia. The popularity of spherical contact lenses is further amplified by their ease of use and compatibility with a wide range of eye shapes. However, it is important to note that the contact lens market is a dynamic and ever-evolving landscape. As lens technology advances and consumer preferences evolve, trends in the market may shift over time. Factors such as the introduction of new lens designs and materials, along with changing fashion trends and lifestyle choices, could potentially impact the dominance of the Spherical segment in the future. For instance, the emergence of innovative lens designs, such as toric lenses for astigmatism or multifocal lenses for presbyopia, could attract a significant portion of the market share.

Therefore, it is crucial for industry players to stay updated with the latest advancements and market trends and adapt their strategies accordingly to maintain a competitive edge. By continuously monitoring consumer demands, investing in research and development, and fostering collaborations with eye care professionals, companies can effectively respond to potential shifts in the market and seize new growth opportunities.

Regional Insights

The Kanto region of Japan is projected to dominate the Japan Contact Lens Market in the coming years. This region, known for its dense population and bustling cities like Tokyo and Yokohama, exhibits a strong affinity for vision correction solutions. With a thriving urban lifestyle and a culture that emphasizes the importance of visual clarity, the demand for contact lenses in the Kanto region is expected to contribute significantly to the overall market growth. One of the factors driving this demand is the increasing awareness among individuals about the benefits of contact lenses over traditional eyeglasses. Contact lenses provide a more natural field of vision, allowing wearers to have a clear and unobstructed view without the restrictions imposed by frames. Advancements in contact lens technology have led to the development of innovative features such as UV protection, moisture retention, and extended wear options, further enhancing the appeal and convenience of contact lenses for users in the Kanto region. The Kanto region is home to a large number of working professionals, students, and young adults who are highly conscious of their appearance and seek vision correction solutions that are not only effective but also aesthetically pleasing. Contact lenses offer them the opportunity to enhance their natural eye color or experiment with different looks, catering to their desire for self-expression and personal style.

As more individuals in the Kanto region recognize the advantages of contact lenses and the convenience they offer in their daily lives, the market is poised to witness further growth. This presents exciting opportunities for businesses operating in the contact lens industry to expand their presence in the region, develop innovative products tailored to the specific needs of Kanto consumers, and establish strong brand loyalty. The combination of a dense population, bustling cities, a culture emphasizing visual clarity, and the increasing awareness and demand for contact lenses make the Kanto region a key player in the Japan Contact Lens Market. With continuous advancements in technology and a growing consumer base, the future looks promising for businesses operating in this industry in the Kanto region.

Key Market Players

• Johnson & Johnson K.K.
• HOYA Corporation
• CooperVision Japan
• Bausch + Lomb Japan Co., Ltd.
• Alcon Japan Co., Ltd.
• Seed Co., Ltd.
• Menicon Co., Ltd.
• AISEI Co., Ltd.
• T-Garden Co., Ltd.

Report Scope:

In this report, the Japan Contact Lenses Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Japan Contact Lenses Market, By Material Type:

• Silicone Hydrogel
• Hydrogel
• Gas permeable
• Others

Japan Contact Lenses Market, By Design:

• Spherical
• Toric
• Multifocal
• Others

Japan Contact Lens Market, By Wear Type:

• Disposable
• Reusable

Japan Contact Lenses Market, By Application:

• Corrective
• Therapeutic
• Cosmetic
• Others

Japan Contact Lenses Market, By Distribution Channel:

• Retail Stores
• Hospitals & Clinics
• Online

Japan Contact Lenses Market, By Region:

• Hokkaido
• Tohoku
• Kanto
• Chubu
• Kansai
• Chugoku
• Shikoku
• Kyushu

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Japan Contact Lenses Market.

Available Customizations:

Japan Contact Lenses Market report with the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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