Hair Growth Supplement and Treatment Market Report 2025

This Hair Growth Supplement and Treatment market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The hair growth supplement and treatment market size has grown strongly in recent years. It will grow from $8.97 billion in 2024 to $9.86 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to the rise in prevalence of hair loss conditions, increase in consumer awareness of hair health, growth in demand for natural and organic products, increased marketing efforts, the popularity of celebrity endorsements, and the proliferation of e-commerce platforms.

The hair growth supplement and treatment market size is expected to see strong growth in the next few years. It will grow to $14.25 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing consumer awareness, rising disposable incomes, advancements in technology, an expanding aging population, greater availability of products through online retail channels, and the influence of social media on beauty standards. Major trends in the forecast period include adopting technological advancements, innovative ingredients and formulations, innovation in delivery systems, utilization of advanced ingredients, advancements in product formulations, and enhancement of absorption of active ingredients.

The rising prevalence of thyroid disorders is expected to drive the growth of the hair growth supplement and treatment market. Thyroid disorders are conditions that occur when the thyroid gland produces either too little or too much hormone or when abnormal growth occurs within the gland. The increasing incidence of thyroid disorders can be attributed to factors such as environmental influences, genetic predispositions, and lifestyle changes. Hair growth supplements and treatments are helping individuals with thyroid disorders manage hair thinning or loss, a common symptom of thyroid imbalances, providing a solution to mitigate the effects of these conditions. For example, in January 2024, Cancer Australia, a government agency, projected an increase in thyroid-related deaths in Australia, with an estimated total of 143 deaths in 2022, comprising 72 males and 71 females. As a result, the growing number of thyroid disorders is contributing to the expansion of the hair growth supplement and treatment market.

Major companies in the hair growth supplement and treatment market are developing innovative solutions, such as vegan hair supplements, to meet the rising demand for plant-based and cruelty-free products. These supplements are designed to promote hair growth and health using only plant-derived ingredients, catering to health-conscious consumers who prefer natural and ethical options. For example, in May 2022, OUAI, a US-based company offering hair products, launched a new line of science-backed haircare products tailored to different hair types and needs. The vegan formulations are supported by scientific research to not only cleanse but also nourish and strengthen hair. The ingredients are selected for their effectiveness, helping to promote smoother, healthier strands while addressing common issues like frizz and dryness. The product line includes specialized shampoos and conditioners for fine, medium, and thick hair, as well as treatments targeting specific concerns like dandruff and scalp health.

In May 2022, Unilever PLC, a UK-based consumer goods company, acquired a majority interest in Nutrafol for an undisclosed sum. This acquisition expands, diversifies, and enhances the portfolio of Unilever PLC by incorporating enduring franchises across different health and wellness sectors. Nutrafol, a US-based hair wellness company, specializes in producing hair growth supplements.

Major companies operating in the hair growth supplement and treatment market are Johnson & Johnson Services Inc, Procter & Gamble Company, Unilever Plc, Merck and Co. Inc., L'Oreal SA, Amway Corp., Church & Dwight Co Inc, Amorepacific Corporation, General Nutrition Centers Inc, Oriflame Cosmetics AG, The Natures Bounty Co., Schiff Nutrition International Inc., Swisse Wellness, Country Life LLC, ProCaps Laboratories Inc., Wontech Co. Ltd., ProThera Inc., Curallux LLC, Capillus LLC, ExoCoBio Inc., Nioxin Research Laboratories Inc., Invite Health Inc., iRestore Hair Growth System, Ultrax Labs, Hairfinity Limited.

Asia-Pacific was the largest region in the hair growth supplement and treatment market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the hair growth supplement and treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the hair growth supplement and treatment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hair growth supplements and treatments are products crafted to stimulate and enhance hair growth, prevent hair loss, and enhance the overall health and appearance of hair. These products commonly consist of a blend of vitamins, minerals, herbs, and other natural components aimed at addressing diverse aspects of hair growth and health.

The primary categories of hair growth supplements and treatments include supplements, pharmaceuticals, and devices. Supplements are specialized products containing essential nutrients and ingredients intended to bolster hair health, foster growth, and address concerns such as hair loss. They come in various forms such as tablets, capsules, gummies, soft gels, liquids, and powders, available through diverse distribution channels including hypermarkets, supermarkets, specialty stores, drugstores, pharmacies, online retail, and others, catering to a wide range of end users including both men and women.

The hair growth supplement and treatment market research report is one of a series of new reports that provides hair growth supplement and treatment market statistics, including hair growth supplement and treatment industry global market size, regional shares, competitors with a hair growth supplement and treatment market share, detailed hair growth supplement and treatment market segments, market trends, and opportunities, and any further data you may need to thrive in the hair growth supplement and treatment industry. This hair growth supplement and treatment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hair growth supplement and treatment market consists of sales of medications, nutritional supplements, natural products, topical treatments, hair restoration devices, and customized treatments aimed at promoting hair growth and preventing hair loss. Values in this market are factory gate values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities, including downstream manufacturers, wholesalers, distributors, and retailers, or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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