Exercise and Weight Loss Apps Global Market Report 2024

The exercise and weight loss apps market size has grown exponentially in recent years. It will grow from $0.8 billion in 2023 to $0.96 billion in 2024 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to increased smartphone penetration, growing health awareness, technological advancements, rising prevalence of obesity, a shift towards personalized fitness, and the influence of social media.

The exercise and weight loss apps market size is expected to see exponential growth in the next few years. It will grow to $2.03 billion in 2028 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to rising smartphone penetration, advancements in wearable technology, the growing prevalence of lifestyle diseases, demand for personalized fitness plans, integration of AI and data analytics, and the shift towards remote and home-based workouts. Major trends expected in the forecast period include increased integration with wearable technology, enhanced AI-driven personalization, growth in virtual and live workout sessions, expansion of holistic health features, rising popularity of gamified fitness experiences, greater emphasis on social community building, and a surge in corporate wellness partnerships.

The anticipated increase in obesity prevalence is set to drive the growth of the exercise and weight loss apps market in the foreseeable future. Obesity, characterized by excessive body fat accumulation, typically with a body mass index (BMI) of 30 or higher, is on the rise due to sedentary lifestyles, poor dietary habits, and increased consumption of high-calorie processed foods. Exercise and weight loss apps play a crucial role in managing obesity by offering guidance, progress tracking, and support for physical activity and dietary goals. For instance, in March 2024, the World Health Organization (WHO) reported that approximately one in eight people worldwide struggled with obesity, including 2.5 billion overweight adults and 890 million adults living with obesity. Moreover, 43% of adults were overweight, with 16% classified as obese, while the number of overweight children under 5 reached 37 million. Thus, the growing obesity prevalence is fueling the expansion of the exercise and weight loss apps market.

Leading companies in the exercise and weight loss apps market are concentrating on developing workout-tracking technology to diversify their product offerings and meet the needs of health-conscious consumers. Workout-tracking technology encompasses tools and devices that monitor and record physical activity and exercise data, providing users with insights into their fitness routines and progress. For instance, in October 2022, Insane AI launched an artificial intelligence (AI)-powered fitness training app that utilizes AI technology to accurately track workouts, offer real-time feedback on exercise performance, and assist with posture correction. The app provides a variety of guided workouts, including HIIT, cardio, muscle training, yoga, balance, and agility drills, with interactive visuals and live feedback to keep users engaged.

In January 2021, Cure.fit Healthcare Pvt. Ltd. acquired Onyx to enhance its computer vision technology for home fitness offerings and support its global expansion efforts. Onyx, a US-based digital fitness company, provides digital fitness apps.

Major companies operating in the exercise and weight loss apps market are Google LLC, Nike Inc., Adidas AG, Under Armour Inc., Garmin Ltd., ASICS Corporation, Fitbit Inc., Weight Watchers International Inc., Beachbody LLC, Noom Inc., Appinventiv Technologies Pvt. Ltd., FitOn Inc., Wahoo Fitness LLC, MyFitnessPal Inc., DailyBurn Inc., Jawbone, Lose It!, PlateJoy Inc., Cult.fit, Obé Fitness, Gymshark Ltd, Fittr, HealthifyMe Wellness Private Limited, Nexercise Inc., StrongLifts.

North America was the largest region in the exercise and weight loss apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exercise and weight loss apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the exercise and weight loss apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Exercise and weight loss applications (apps) are digital tools crafted to aid users in monitoring their physical activity, diet, and overall fitness progress. Typically, they offer features such as workout plans, calorie counters, and progress tracking to facilitate weight loss and support healthy lifestyle goals. These apps furnish personalized recommendations and motivational assistance to help users remain committed to their fitness objectives.

The primary devices for exercise and weight loss apps are smartphones, tablets, and wearable devices. Smartphones function as the primary platform for accessing and utilizing fitness applications, allowing users to track workouts, set goals, and receive personalized guidance on the fly. These apps are available across various platforms such as Android, iPhone Operating System (iOS), and others, offering functionalities such as lifestyle monitoring, diet tracking, weight management, exercise monitoring, and more.

The exercise and weight loss apps research report is one of a series of new reports that provides exercise and weight loss apps market statistics, including the exercise and weight loss apps industry's global market size, regional shares, competitors with an exercise and weight loss apps market share, detailed exercise and weight loss apps market segments, market trends, and opportunities, and any further data you may need to thrive in the exercise and weight loss apps industry. This exercise and weight loss apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The exercise and weight loss apps market includes revenues earned by entities by providing services such as calorie tracking, exercise tracking, meal planning, nutrition analysis, and guided workout plans. The market value includes the value of related goods sold by the service provider or included within the service offering. The exercise and weight loss apps market also includes sales of blood pressure monitors, fitness trackers, and pulse oximeters. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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