Diet and Nutrition Apps Global Market Report 2024

The diet and nutrition apps market size has grown exponentially in recent years. It will grow from $9.73 billion in 2023 to $11.8 billion in 2024 at a compound annual growth rate (CAGR) of 21.3%. The growth observed in the historic period can be attributed to several factors, including a growing health consciousness among individuals, a rising interest in fitness and weight loss initiatives, an increase in the prevalence of diseases prompting a focus on health management, a growing awareness among people about health and wellness practices, and a surge in overall health consciousness trends.

The diet and nutrition apps market size is expected to see exponential growth in the next few years. It will grow to $25.67 billion in 2028 at a compound annual growth rate (CAGR) of 21.4%. The forecasted growth can be attributed to several factors, including increased internet and smartphone usage globally, a rise in the number of daily active users engaging with diet and nutrition apps, government initiatives and programs promoting health and wellness, the escalating prevalence of obesity prompting greater focus on dietary management, and an increase in cases of child endangerment necessitating dietary monitoring. Major trends expected in the forecast period encompass ongoing technological advancements, developments in the telecommunication sector improving connectivity, advancements in mobile phone technology enhancing accessibility to diet and nutrition apps, the integration of artificial intelligence (AI) and machine learning for personalized recommendations, and the widespread adoption of remote monitoring and telehealth solutions within the healthcare industry.

The increasing focus on fitness and weight management is set to drive the growth of the diet and nutrition apps market in the foreseeable future. Fitness pertains to maintaining physical health through regular exercise and balanced nutrition, while weight loss involves reducing body weight through calorie management and physical activity. The growing interest in fitness and weight management stems from heightened awareness of health benefits and a desire to prevent lifestyle-related diseases. Diet and nutrition apps play a vital role in this domain by helping users track food consumption, receive personalized meal plans, and access nutritional information. These apps empower users to set goals, track progress, and make informed dietary decisions. For example, the Outdoor Industry Association reported in January 2022 that 164.2 million Americans, representing 54% of the population aged 6 and above, participated in outdoor recreation at least once in 2021, showcasing a significant surge in engagement with fitness-related activities.

Leading companies in the diet and nutrition apps market are increasingly focusing on developing AI-enabled mobile applications to enhance user experiences, deliver personalized recommendations, and improve overall functionality. AI-enabled mobile apps leverage artificial intelligence algorithms to offer advanced features such as personalized recommendations, natural language processing, and predictive analytics, thereby enhancing user engagement and app performance. For instance, the National Institute of Nutrition, in collaboration with German institutes, launched NutriAIDE in February 2024. This mobile app promotes healthy and sustainable nutrition through AI-based photo recognition, food content tracking, and environmental impact assessment. NutriAIDE's AI-powered photo recognition tool enables users to upload food images to access calorie information and evaluate the environmental impact of their dietary choices. The app also facilitates tracking of nutrient content, physical activity monitoring, and interaction with food environments through various features.

In July 2021, LifeScan partnered with Noom Inc., a health and wellness company specializing in mobile app-based platforms. This collaboration aimed at empowering individuals with diabetes to effectively manage their health through Noom's diabetes support program. The program offers psychology-based articles, educational resources, and tools such as blood glucose level tracking, providing users with the knowledge and support needed for sustainable lifestyle changes and improved health outcomes.

Major companies operating in the diet and nutrition apps market are Apple Inc., Adidas AG, Under Armour Inc., Fitbit Inc., Headspace Inc., Noom Inc., Vida Health Inc., Leaf Group Ltd., FitOn Inc., mySugr GmbH, Lifesum AB, Ovia Health, Yummly Inc., Azumio Inc., PlateJoy LLC, SparkPeople Inc., FatSecret, FitNow Inc., MyNetDiary Inc., Wombat Apps LLC, Jawbone Inc., Foodvisor, Spokin Inc., Eat This Much Inc., Jefit Inc.

North America was the largest region in the diet and nutrition apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the diet and nutrition apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the diet and nutrition apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Diet and nutrition apps refer to mobile applications specifically designed to assist individuals in managing and enhancing their dietary habits and nutritional intake. These apps are primarily aimed at supporting users in achieving their health and wellness objectives. They offer a variety of features such as meal planning, calorie counting, nutrient tracking, and personalized diet recommendations, often integrating seamlessly with other health and fitness platforms.

The main types of diet and nutrition apps include exercise and weight loss apps, as well as activity tracking apps. Exercise and weight loss apps concentrate on aiding users in reaching their fitness and weight loss targets through structured exercise routines, workout plans, and dietary guidance. These apps offer both free and paid services and are compatible with Android and iPhone (iOS) operating systems, accessible via smartphones, tablets, and wearable devices.

The diet and nutrition apps market research report is one of a series of new reports that provides diet and nutrition apps market statistics, including the diet and nutrition apps industry global market size, regional shares, competitors with diet and nutrition apps market share, detailed diet and nutrition apps market segments, market trends, and opportunities, and any further data you may need to thrive in the diet and nutrition apps industry. These diet and nutrition apps market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The diet and nutrition apps market includes revenues earned by entities by providing services such as personalized diet plans, nutrient and calorie tracking, recipe suggestions, meal planning, food scanning technology, wearables, and progress tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The diet and nutrition apps market consists of sales of smartphones or tablets, wearable devices, such as fitness trackers and smartwatches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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