Diet and Nutrition Apps Market Report 2025

This Diet and Nutrition Apps market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The diet and nutrition apps market size has grown exponentially in recent years. It will grow from $11.8 billion in 2024 to $14.36 billion in 2025 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to growing health consciousness, rising interest in fitness and weight loss, increasing prevalence of diseases, growing awareness of people about health and wellness and surge in health consciousness.

The diet and nutrition apps market size is expected to see exponential growth in the next few years. It will grow to $31.12 billion in 2029 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to increased internet and smartphone usage, increased daily active users, government initiatives and programs, rising prevalence of obesity, and increasing child endangerment cases. Major trends in the forecast period include technological advancements, development in the telecommunication sector, mobile phone technology to enhance accessibility, integration of AI and machine learning and adoption of remote monitoring and telehealth solutions.

The growing interest in fitness and weight loss is expected to drive the expansion of the diet and nutrition apps market in the coming years. Fitness refers to overall physical health and well-being achieved through regular exercise and proper nutrition, while weight loss typically involves reducing body weight by managing calorie intake and increasing physical activity. The increasing focus on fitness and weight loss is driven by a greater awareness of their health benefits and a desire to prevent lifestyle-related diseases. Diet and nutrition apps support fitness and weight loss by tracking food consumption, offering personalized meal plans, and providing nutritional information. These tools help users set goals, track progress, and make informed choices about their diet. For example, in June 2024, the Outdoor Industry Association, a U.S.-based nonprofit organization, reported that outdoor recreation participation reached a record 175.8 million, or 57.3% of the population aged six and older, marking a 4.1% increase from the previous year. The report also noted that, for the first time, more than half of American women participated in outdoor activities, and 7.7 million Americans tried outdoor recreation for the first time in 2023.

Leading companies in the diet and nutrition apps market are increasingly focusing on developing AI-enabled mobile applications to enhance user experiences, deliver personalized recommendations, and improve overall functionality. AI-enabled mobile apps leverage artificial intelligence algorithms to offer advanced features such as personalized recommendations, natural language processing, and predictive analytics, thereby enhancing user engagement and app performance. For instance, the National Institute of Nutrition, in collaboration with German institutes, launched NutriAIDE in February 2024. This mobile app promotes healthy and sustainable nutrition through AI-based photo recognition, food content tracking, and environmental impact assessment. NutriAIDE's AI-powered photo recognition tool enables users to upload food images to access calorie information and evaluate the environmental impact of their dietary choices. The app also facilitates tracking of nutrient content, physical activity monitoring, and interaction with food environments through various features.

In September 2023, Tangelo Health, Inc., a U.S.-based company providing a digital health platform, acquired Diet ID, Inc., for an undisclosed amount. This acquisition allows Tangelo Health to enhance its digital health platform and expand its presence in the food-as-medicine sector, addressing the increasing demand for personalized health solutions that improve patient outcomes. Diet ID, Inc. is a U.S.-based company that offers diet and nutrition apps.

Major companies operating in the diet and nutrition apps market are Apple Inc., Adidas AG, Under Armour Inc., Fitbit Inc., Headspace Inc., Noom Inc., Vida Health Inc., Leaf Group Ltd., FitOn Inc., mySugr GmbH, Lifesum AB, Ovia Health, Yummly Inc., Azumio Inc., PlateJoy LLC, SparkPeople Inc., FatSecret, FitNow Inc., MyNetDiary Inc., Wombat Apps LLC, Jawbone Inc., Foodvisor, Spokin Inc., Eat This Much Inc., Jefit Inc.

North America was the largest region in the diet and nutrition apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the diet and nutrition apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the diet and nutrition apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Diet and nutrition apps refer to mobile applications specifically designed to assist individuals in managing and enhancing their dietary habits and nutritional intake. These apps are primarily aimed at supporting users in achieving their health and wellness objectives. They offer a variety of features such as meal planning, calorie counting, nutrient tracking, and personalized diet recommendations, often integrating seamlessly with other health and fitness platforms.

The main types of diet and nutrition apps include exercise and weight loss apps, as well as activity tracking apps. Exercise and weight loss apps concentrate on aiding users in reaching their fitness and weight loss targets through structured exercise routines, workout plans, and dietary guidance. These apps offer both free and paid services and are compatible with Android and iPhone (iOS) operating systems, accessible via smartphones, tablets, and wearable devices.

The diet and nutrition apps market research report is one of a series of new reports that provides diet and nutrition apps market statistics, including the diet and nutrition apps industry global market size, regional shares, competitors with diet and nutrition apps market share, detailed diet and nutrition apps market segments, market trends, and opportunities, and any further data you may need to thrive in the diet and nutrition apps industry. These diet and nutrition apps market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The diet and nutrition apps market includes revenues earned by entities by providing services such as personalized diet plans, nutrient and calorie tracking, recipe suggestions, meal planning, food scanning technology, wearables, and progress tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The diet and nutrition apps market consists of sales of smartphones or tablets, wearable devices, such as fitness trackers and smartwatches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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