Cookie and Website Tracker Scanning Software Global Market Report 2024

The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.48 billion in 2024 at a compound annual growth rate (CAGR) of 17%. Growth in the historic period can be attributed to the popularity of e-commerce and remote working, the rise in cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.

The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%. Growth in the forecast period can be attributed to rising concerns over online privacy, increasing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and expanding digital marketing activities. Major trends in the forecast period include the development of more advanced scanning technologies, technological advancements, the launch of new facilities, collaborations, and product innovation.

The increased number of cyber-attacks and data breaches is expected to drive the growth of the cookie and website tracker scanning software market. Cyber-attacks and data breaches involve malicious attempts to disrupt, damage, or gain unauthorized access to computer systems, leading to the exposure of sensitive information. The rise in cyber-attacks and data breaches is attributed to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software plays a crucial role in managing cybersecurity risks by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, the Identity Theft Resource Center reported that in April 2023, the number of data breach incidents in 2022 increased by 68%, with 1,862 breaches compared to 1,108 in 2021. Thus, the increase in cyber-attacks and data breaches fuels the growth of the cookie and website tracker scanning software market.

The growing demand for cloud-based solutions is also expected to propel the growth of the cookie and website tracker scanning software market. Cloud-based solutions refer to software applications, services, or resources hosted and delivered over the Internet from remote servers managed by third-party providers. The rise in cloud-based solutions is driven by factors such as security and compliance, remote access to applications, highly redundant and resilient infrastructure, and prioritized security and compliance. Cookie and website tracker scanning software integrated into cloud-based solutions provides a comprehensive framework for enhancing privacy, security, and compliance. Its seamless integration across various cloud platforms and resource optimization capabilities further bolster its effectiveness in maintaining a secure and compliant digital presence. For example, in December 2023, the European Union reported that the percentage of EU businesses purchasing cloud computing services increased by 4.2 percentage points in 2023 compared to 2021. Hence, the growing demand for cloud-based solutions is driving the market for cookie and website tracker scanning software.

Major companies in the cookie and website tracker scanning software market are focusing on developing innovative solutions to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, analyzes and tracks various elements and activities on a website. For instance, in January 2024, Google LLC launched Tracking Protection, a new technology that restricts website access to third-party cookies and limits cross-site tracking. This feature, part of Google's Privacy Sandbox, aims to prevent third-party cookies from being used to track users across different websites to serve personalized ads, providing safer alternatives to third-party cookies.

Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)

North America was the largest region in the cookie and website tracker scanning software market in 2023. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cookie and website tracker scanning software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cookie and website tracker scanning software is designed to detect, analyze, and report the presence of cookies and various tracking mechanisms used on websites. These tools serve multiple purposes, including enhancing privacy, ensuring regulatory compliance, and improving website security.

The main product types in the cookie and website tracker scanning software market are cloud-based and on-premise. Cloud-based cookie and website tracker scanning software refers to online tools hosted on remote servers that scan for and manage cookies and tracking scripts, enhancing privacy and security without requiring local installation. The software is used by various organization sizes, including large enterprises and small and medium enterprises, and is applied in sectors such as banking, financial services, and insurance (BFSI), retail, government, healthcare, and manufacturing.

The cookie and website tracker scanning software market research report is one of a series of new reports that provides cookie and website tracker scanning software market statistics, including cookie and website tracker scanning software industry global market size, regional shares, competitors with a cookie and website tracker scanning software market share, detailed cookie and website tracker scanning software market segments, market trends, and opportunities, and any further data you may need to thrive in the cookie and website tracker scanning software industry. This cookie and website tracker scanning software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cookie and website tracker scanning software market consists of revenues earned by entities by providing services such as cookie scanning, tracker scanning, user consent management, and reporting and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The cookie and website tracker scanning software market also includes sales of cookiebot, trustarc, ghostery, and termly. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.