Stay up to date on the ever-evolving laws and regulations governing prize promotions.
Many businesses are attracted to social media and mobile-based sweepstakes and contests because they present a practical method of consumer engagement. These promotions present challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated by Federal law and in all 50 states. This material will also address the unique issues presented when running a social media or mobile-based contest or sweepstakes, including handling of user-generated content, privacy concerns, social media platform requirements, and will address the need to consider the myriad laws and regulations governing these promotions.
Agenda
Sweepstakes and Contests
- Review Laws Implicated
- Explain and Examine Gambling Laws
- Explain and Examine Lottery Laws
Games of Chance
- Review Aspects of Prize, Chance and Consideration
- Review Alternate Method of Entry Requirements
- Review Registration and Bonding Requirements
Skill Contests
- Analyze Aspects of Skill
- Compare Differences Between Chance and Skill Promotions
Official Rules and Advertising
- Explain Purpose of Official Rules
- Review Terms Needed in Official Rules
- Review Terms Needed in Advertising
Privacy
- Review Relevant Privacy Laws
- Distinguish Marketing to Children
Marketing
- Review Mobile Marketing Guidelines
- Address Specific Issues With Regard to Product Reviews, Text to Win, In-Game Contests, and Social Media Sweeps
- Explain Relevance of Endorsements
- Provide Cause Marketing Tips
Review Relevant Problematic Promotion Examples
Speakers
Rob Laplaca,
Verrill Dana, LLP- Partner in the office of Verrill Dana, LLP
- Practice emphasizes all aspects of promotion marketing law, including cause marketing, sweepstakes, and contests
- Conducts regular seminars and workshops on numerous promotion marketing issues, including commercial co-ventures
- Author of several publications related to the areas of promotion marketing law
- J.D. degree, Brooklyn Law School; B.A. degree, Columbia University
- Can be contacted at 203-222-3110, rlaplaca@verrilldana.com, or www.youmightbeawinner.com
Who Should Attend
This program is primarily designed for attorneys. Other legal professionals may also benefit from attending.
