Data Broker Market - Forecasts from 2025 to 2030

The global data broker market is expected to grow at a CAGR of 7.29%, reaching a market size of US$616.541 billion in 2030 from US$433.936 billion in 2025.

Data brokers are the companies that collect the information of users through the internet legally and further, provide this data to various companies operating across different industry verticals for the development of new marketing strategies. The burgeoning number of social media users worldwide, coupled with the high penetration of mobile devices, is further generating huge amounts of consumer data, which is considered to be important for attaining business advantages.

Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices worldwide is considered to be one of the key factors that are anticipated to supplement the market growth throughout the forecast period.

Moreover, In June 2023, the European Commission unveiled plans to modernize payments and the larger financial industry for the digital era. The new regulations enacted enhanced consumer safety boosted competition in the electronic payments market and enabled customers to securely exchange their data to access a greater array of more affordable and superior financial services and products. The interests of customers, competition, security, and trust were prioritized in these plans. According to the European Commission, there has been a considerable shift in the payment services business. For instance, in the second half of 2023, credit transfers made up 21% of all non-cash payments, card payments made up 56%, direct debits made up 15%, and e-money payments made up 6%.

Data broker market growth drivers

Increasing demand for targeted marketing is contributing to the global data broker market expansion

The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

Global data broker market geographical outlook

North America is witnessing exponential growth during the forecast period.

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

Further, North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global data broker market is segmented and analyzed as follows:

By Data Type

• Consumer Data
• Business Data

By End-User

• BFSI
• Retail
• Automotive
• Construction
• Others

By Geography

• North America
• South America
• Europe
• Middle East and Africa
• Asia-Pacific