Discover how to harness narrative to enhance internal communications and employee engagement.
Attend the top-rated Storytelling for Internal Communications Virtual Certificate Series, a peer-to-peer networking and learning event focused on how stories can empower your workforce, strengthen your leadership, and evolve your organization.
We Will Cover Topics Like:
- Finding and using the stories within your organization that “move the needle” on critical organizational goals and business results.
- Creating a sense of belonging and inclusion for your employees through storytelling.
- Building your organization’s storytelling tech stack.
- Coaching your leaders to communicate with empathy and humility using stories.
- Using AI tools in your storytelling and internal communications efforts
- Leveraging newsroom tactics to boost your story and drive engagement with your content.
- Telling your story across multiple channels like video, podcasts, and through the employee experience.
- Managing user-generated content and controlling your story.
- Engaging front-line workers and leadership as your organization’s storytellers and understanding the impact their stories can have on your brand.
- Creating stories of inclusion and using inclusive language to better reflect your organization’s values and support your organization’s DEI initiatives.
- Building stories around the emotional connections between your workforce, your organization, and your brand to drive engagement throughout your organization.
- Applying storytelling techniques to crisis communications.
- Transforming organizational culture and managing change using stories and storytelling techniques.
Attendee Benefits
- Come away with practical insights and actionable ideas from a cross-industrial group of communicators, employee experience experts consultants, and technologists.
- Interact with leading experts and get answers to your toughest questions when it comes to storytelling strategy for internal communications.
- Post-conference networking opportunities (attendee LinkedIn list is provided)
Dates: Please note: Event dates are non-consecutive dates.
- Tuesday, November 5th 2024
- Tuesday, November 12th 2024
- Tuesday, November 19th 2024
Please note: The recorded online access option does not include the preconference workshop.
Agenda
Day 1 - 11/05/2024
11:00 am - 11:15 am - Welcome and Morning Announcements
- Cody Loveland, Founder & Owner - CBL Leadership Group
11:15 am - 12:00 pm - Workshop A: Catching Fire: Using Storytelling to Spark Engagement and Inspire Your Employees!
- Cody Loveland, Founder & Owner - CBL Leadership Group
12:00 pm - 12:45 pm - Workshop B: The Role of AI in Storytelling
- Tony Roth, Communications Manager - City of Coolidge Arizona
12:45 pm - 1:15 pm - Panel: Leveraging Diverse Stories for Employee Engagement
- Moderator: Cody Loveland, Founder and Owner - CBL Leadership Group
- Elizabeth Miller, Internal Communications Manager - St. Petersburg College
- Caroline Johns, Director of Internal Communications - Saatva
- Lisa Tsering, Internal Communications Specialist - Stanford Healthcare
- Jamie Cousins, Communications Manager| Southern Risk Management Education Center (SRMEC)
1:15 pm - 1:30 pm - Wrap-Up & Close
Day 2 - 11/12/2024
11:00 am - 11:15 am - Welcome and Morning Announcements
- Cody Loveland, Founder & Owner - CBL Leadership Group
11:15 am - 12:00 pm - Workshop C: Narratives that Resonate: Elevating the Hybrid/Remote Employee Experience with Engaging Storytelling
- Rachel Peifer, Associate Director, Corporate Communications & Social Media, - Crohn’s & Colitis Foundation
12:00 pm - 12:45 pm - Workshop D: Storytelling Techniques You Can Use Now
- John Buchholz, Director, Communications and Storytelling - Integral
12:45 pm - 1:15 pm - Panel: Multichannel Storytelling Best Practices
- Moderator: Cody Loveland, Founder and Owner - CBL Leadership Group
- Stacy Harris, Chief Engagement Officer - 13 Miles Consulting
- Laurie Burnstein, Internal Communications Manager - ServiceNow
- Kristin Cooke, AVP, Strategic Communications Manager - Citizens
- Dave Cordero, Director of Internal Communications - PGA Tour
1:15 pm - 1:30 pm - Wrap-Up & Close
Day 3 - 11/19/2024
11:00 am - 11:15 am - Welcome and Morning Announcements
- Cody Loveland, Founder & Owner - CBL Leadership Group
11:15 am - 12:00 pm - Workshop E: Why, Not What: Leveraging Classic Storytelling Techniques to Supercharge Internal Communications
- Justine Adelizzi, Principal and Founder - Fearless Comms
12:00 pm - 12:45 pm - Workshop F: A Flair for the Dramatic: Using Storytelling and Theatrics to Alchemize Your Company’s Culture
- Crystal Palomino, Internal Communications Program Manager - UFCU
12:45 pm - 1:15 pm - Panel: Managing the Stories and Trends in the News that Impact Your Workforce
- Moderator: Cody Loveland, Founder and Owner - CBL Leadership Group
- Debbie Jensen, Director, HR Communications - Abbvie
- Aimee Haeussler, Senior Director, Internal Communications - Checkr Inc.
- David Hovar, Internal Communications Manager - The University of Texas Rio Grande Valley
- Angela Bettancourt, PR Director - Seaworthy Collective
1:15 pm - 1:30 pm - Wrap-Up & Close
Speakers
Caroline Johns
Director of Internal Communications - Saatva
Debbie Jensen
Director, HR Communications - Abbvie
Stacy Harris
Chief Engagement Officer - 13 Miles Consulting
Aimee Haeussler
Senior Director, Internal Communications - Checkr Inc.
David Hovar
Internal Communications Manager - The University of Texas Rio Grande Valley
Angela Bettancourt
PR Director - Seaworthy Collective
Crystal Palomino
Internal Communications Program Manager - UFCU
Justine Adelizzi
Principal and Founder - Fearless Comms
Laurie Burnstein
Internal Communications Manager - ServiceNow
Elizabeth Miller
Internal Communications Manager - St. Petersburg College
Lisa Tsering
Internal Communications Specialist - Stanford Healthcare
John Buchholz
Director, Communications and Storytelling - Integral
Kristin Cooke
AVP, Strategic Communications Manager - Citizens
Rachel Peifer
Associate Director, Corporate Communications & Social Media, - Crohn’s & Colitis Foundation
Tony Roth
Communications Manager - City of Coolidge Arizona
Dave Cordero
Director of Internal Communications - PGA Tour
Jamie Cousins
Communications Manager| Southern Risk Management Education Center (SRMEC)
Cody Loveland
Founder & Owner - CBL Leadership Group
Caitlin Anderson
Sr. Internal Communications Manager - Autodesk
