Buy Now Pay Later 2024: What Comes Next?

This report provides an overview and analysis of the current state of the buy now pay later market. It examines the size of the market on a global and country level and highlights some of the most prominent providers. In addition, it examines challenges and high-profile failures in the space. The report also provides a forecast of global market size through to 2028f and discusses the key factors that will influence the buy now pay later space going forward.

The buy now pay later (BNPL) market has witnessed exponential growth over the past few years, driven by changing consumer preferences, technological advancements, and the growing ecommerce market. BNPL solutions allow consumers to defer payments for purchases, often without any interest charged. These products have been directly integrated into online checkouts and have gained traction due to their convenience, especially among younger consumers. As the market grows, new entrants such as banks and retailers are joining the space, either by developing their own products or partnering with existing players.

Scope

• The global BNPL market is expected to have generated $349.4 billion in gross merchandise value (GMV) in 2023 and record a compound annual growth rate of 20% between 2023 and 2028f.
• BNPL customers are typically younger, with less disposable income and multiple sources of debt.
• The US has the largest BNPL market by value, while China is the largest market by volume. 
• Sweden has the highest BNPL penetration rate. BNPL accounts for 25% of all ecommerce sales in the country.

Reasons to Buy

• Gain an understanding of the buy now pay later market and some of the key and niche players in the space.
• Learn about the size of the buy now pay later market and its forecasted growth rate over the next few years.
• Learn about key developments and challenges facing both the market and its players.