The UK Father's Day 2024 report forms part of the analyst's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Following the downward trend of previous years, the proportion of UK consumers spending on Father's Day this year has declined across all levels - participation, shoppers, retail, and leisure.
Following the downward trend of previous years, the proportion of UK consumers spending on Father's Day this year has declined across all levels - participation, shoppers, retail, and leisure.
Key Highlights
- From 2023, the number of consumers participating in the occasion (including those that may not have purchased anything for the event but recognised it in some way) dipped as the proportion of consumers considering Father's Day an important occasion fell this year.
- Cards & gift wrap surges in popularity as consumers seek low-cost options to celebrate the occasion.
- Amazon wins out for Father's Day, ranking as the top non-food retailer across a range of key measures.
Scope
- From 2023, the number of consumers participating in the occasion (including those that may not have purchased anything for the event but recognised it in some way) dipped as the proportion of consumers considering Father's Day an important occasion fell this year.
- Cards & gift wrap surges in popularity as consumers seek low-cost options to celebrate the occasion.
- Amazon wins out for Father's Day, ranking as the top non-food retailer across a range of key measures.
Reasons to Buy
- Use our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Discover how consumers perceive various retailers for Father's Day, including measures such as display, interesting products and price.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Chart of the month: Buy Now Pay Later Father's Day Spend
- Father's Day penetration falls after post-Covid resurgence due to cost-of-living crisis
- Experience gifts continue to rise in popularity, but otherwise consumers look for more differentiated gift ranges for male recipients
- Retailers losing out on Father’s Day spending due to weak gifting guides
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Father's Day spending
- Financing spending
- Father's Day activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Father's Day statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Opting out of Father's Day communications
- Father's Day statements
- Retailer drivers by category
- SEASONAL FOOD & DRINK
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- GIFTS
- Buying dynamics
- Retailer selection
- Recipient
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- CARDS & GIFT WRAP
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY & CONTACTS
- Technical details: Consumer survey work
- Retailer ratings across key measures - grocers, 2024
- Retailer ratings across key measures - non-food retailers, 2024
- Products purchased - treats, 2023 & 2024
- Products purchased - fresh meat & vegetarian alternatives, 2023 & 2024
- Products purchased - alcoholic drinks, 2023 & 2024
- Products purchased - fruit & vegetables, 2023 & 2024
- Products purchased - non-alcoholic drinks, 2023
- Products purchased - breakfast foods, 2023 & 2024
- Products purchased - fish, 2023 & 2024
- Products purchased - delicatessen products, 2023 & 2024
- Products purchased - ready meals & meal deals, 2023 & 2024
- Products bought on impulse (%), 2023 & 2024, and ppt change on 2023
- Products purchased - food & drink gifts, 2023 & 2024
- Retailers used - food & drink gifts, 2023 & 2024
- Products purchased - clothing, 2023 & 2024
- Retailers used - clothing, 2023 & 2024
- Products purchased - accessories & footwear, 2023 & 2024
- Retailers used - accessories & footwear, 2023 & 2024
- Products purchased - fine jewellery & watches, 2023 & 2024
- Retailers used - fine jewellery & watches, 2023 & 2024
- Products purchased - homewares, 2023 & 2024
- Retailers used - homewares, 2023 & 2024
- Products purchased - grooming & personal care, 2023 & 2024
- Retailers used - grooming & personal care, 2023 & 2024
- Products purchased - entertainment, 2023 & 2024
- Retailers used - entertainment, 2023 & 2024
- Products purchased - stationery, 2023 & 2024
- Retailers used - stationery, 2023 & 2024
- Products purchased - books, 2023 & 2024
- Retailers used - books, 2023 & 2024
- Products purchased - vouchers & money, 2023 & 2024
- Retailers used - vouchers & money, 2023 & 2024
- Products purchased - electricals, 2023 & 2024
- Retailers used - electricals, 2023 & 2024
- Products purchased - experience, 2023 & 2024
- Retailers used - experience, 2023 & 2024
- Products purchased - flowers & plants, 2023 & 2024
- Retailers used - flowers & plants, 2023 & 2024
- Products purchased - DIY & home improvement, 2023 & 2024
- Retailers used - DIY & home improvement, 2023 & 2024
- Products purchased - sports, 2023 & 2024
- Retailers used - sports, 2023 & 2024
- Products purchased - outdoor gardening products, 2023 & 2024
- Retailers used - outdoor gardening products, 2023 & 2024
- Products bought on impulse (overall gifts and by category), 2023 & 2024, and ppt change on 2023
- Products purchased - cards, 2023 & 2024
- Retailers used - cards, 2023 & 2024
- Products purchased - gift wrap & accessories, 2023 & 2024
- Retailers used - gift wrap & accessories, 2023 & 2024
- Products bought on impulse (overall card and gift wrap products and by category), 2023 & 2024, and ppt change on 2023
- Personalisation (overall cards and by category), 2023 & 2024, and ppt change on 2023
- Proportion of consumers that stated that the ability to personalise a card was important, 2023 & 2024, and ppt change on 2022
- Chart of the month - - Female consumers seek guidance for Father’s Day gifting
- Father's Day 2024 participation penetration (by demographic and by region)
- Father's Day 2024 shopper penetration (by demographic and by region) & 2023 shopper penetration
- Father's Day 2024 shopper profile, by demographic & by region & 2023, 2022 shopper penetration
- Father's Day 2024 retail penetration (by demographic and by region) & 2023, 2022 retail shopper penetration
- Father's Day 2024 leisure penetration (by demographic and region)
- Financial wellbeing compared to last year, 2023 & 2024
- Father's Day total spending compared to last year, 2023 & 2024
- How consumers financed Father's Day spending, 2023 & 2024
- Father's Day spending on retail & leisure, 2023 & 2024
- Father's Day activities undertaken, 2023
- Father's Day meal choices, 2023 & 2024
- Father's Day takeaway cuisines, 2023 & 2024
- Father's Day dining in choices, 2023 & 2024
- Agreement and disagreement statements about Father's Day, 2024, and ppt change on 2023
- Retailers that did the best job of promoting Father's Day, 2024, and ppt change on 2023
- Whether consumers were offered the option to opt out of Father's Day communications (by demographic), 2024 and overall for 2023
- Whether consumers opted out of Father's Day communications (by demographic), 2024 and overall for 2023
- Agreement statements about Father's Day communications, 2024, and ppt change on 2023
- Retailer drivers by category 2024 (food & drink, gifting, cards and gift wrap)
- Father's Day food & drink penetration overall and by demographic, 2024 and overall for 2023, 2022
- Where consumers shopped for food & drink, 2023 & 2024, and ppt change on 2023
- Where consumers shopped most at for food & drink, 2023 & 2024, and ppt change on 2023
- What's driving retailer selection (food & drink), 2024
- Consumers switching from their usual main retailer, 2023 & 2024
- Retailers consumers switched to, 2023 & 2024
- Consumers using each channel for purchasing food & drink, purchased, 2023 & 2024
- Consumers using each physical store type for purchasing food & drink, purchased, 2023 & 2024
- Consumers using each device for purchasing food & drink, purchased, 2023 & 2024
- Fulfilment options for food & drink purchases made online, 2023 & 2024
- Average spend on food & drink by retailer shopped at, 2024, and change on 2023 (£)
- Father's Day 2024 treats penetration (by demographic) & 2023, 2022 treats penetration
- Father's Day 2024 fresh meat & vegetarian alternatives penetration (by demographic) & 2023, 2022 fresh meat & vegetarian alternatives penetration
- Father's Day 2024 alcoholic drinks penetration (by demographic) & 2023, 2022 alcoholic drinks penetration
- Father's Day 2024 fruits and vegetables penetration (by demographic) & 2023, 2022 fruits and vegetables penetration
- Father's Day 2024 non-alcoholic drinks penetration (by demographic) & 2023 non-alcoholic drinks penetration
- Father's Day 2024 breakfast penetration (by demographic) & 2023, 2022 breakfast penetration
- Father's Day 2024 fish penetration (by demographic) & 2023, 2022 fish penetration
- Father's Day 2024 delicatessen products penetration (by demographic) & 2023, 2022 delicatessen products penetration
- Father's Day 2024 ready meals & meal deals penetration (by demographic) & 2023, 2022 ready meals & meal deals penetration
- Planned/impulse purchases (overall food & drink), 2024
- Father's Day gifts penetration overall and by demographic, 2024 and overall for 2023, 2022
- Where consumers shopped for gifts, 2024 & 2023, and ppt change on 2023
- Who consumers bought Father's Day gifts for, 2024, and ppt change on 2023
- What's driving retailer selection (gifts), 2024
- Consumers using each channel for purchasing gifts , purchased, 2023 & 2024
- Consumers using each physical store type for purchasing gifts , purchased, 2023 & 2024
- Consumers using each device for purchasing gifts , purchased, 2023 & 2024
- Fulfilment options for gifts purchases made online, 2023 & 2024
- Average spend on gifting categories, 2024, and change on 2023 (£)
- Father's Day 2024 food & drink gifts (by demographic) & 2023, 2022 food & drink gifts penetration
- Father's Day 2024 clothing penetration (by demographic) & 2023, 2022 clothing penetration
- Father's Day 2024 accessories & footwear penetration (by demographic) & 2023, 2022 accessories & footwear penetration
- Father's Day 2024 fine jewellery & watches penetration (by demographic) & 2023, 2022 fine jewellery & watches penetration
- Father's Day 2024 homewares (by demographic) & 2023, 2022 homewares penetration
- Father's Day 2024 grooming & personal care penetration (by demographic) & 2023, 2022 grooming & personal care penetration
- Father's Day 2024 entertainment penetration (by demographic) & 2023, 2022 entertainment penetration
- Father's Day 2024 stationery penetration (by demographic) & 2023, 2022 stationery penetration
- Father's Day 2024 books penetration (by demographic) & 2023, 2022 books penetration
- Father's Day 2024 vouchers & money penetration (by demographic) & 2023, 2022 vouchers& money penetration
- Father's Day 2024 electricals penetration (by demographic) & 2023, 2022 electricals penetration
- Father's Day 2024 experience penetration (by demographic) & 2023, 2022 experience penetration
- Father's Day 2024 flowers & plants penetration (by demographic) & 2023, 2022 flowers & plants penetration
- Father's Day 2024 DIY & home improvement (by demographic) & 2023, 2022 DIY& home improvement penetration
- Father's Day 2024 sports penetration (by demographic) & 2023, 2022 sports penetration
- Father's Day 2024 outdoor gardening products penetration (by demographic) & 2023, 2022 outdoor gardening products penetration
- Planned/impulse purchases (overall gifts), 2024
- Personalisation (overall gifts), 2024
- Father's Day cards & gift wrap penetration overall and by demographic, 2024 and overall for 2023, 2022
- Where consumers shopped for cards & gift wrap 2024, and ppts change on 2023
- What's driving retailer selection (cards & gift wrap), 2024, and ppt change on 2023
- Consumers using each channel for purchasing cards & gift wrap , purchased, 2023 & 2024
- Consumers using each physical store type for purchasing cards & gift wrap , purchased, 2023 & 2024
- Consumers using each device for purchasing cards & gift wrap , purchased, 2023 & 2024
- Fulfilment options for cards & gift wrap purchases made online, 2024 & 2024
- Average spend on cards and gift wrap, 2024, and change on 2023 (£)
- Father's Day 2024 cards penetration (by demographic) & 2023, 2022 penetration
- Father's Day 2024 gift wrap & accessories penetration (by demographic) & 2023, 2022 penetration
- Planned/impulse purchases (overall card & gift wrap), 2024
- Planned/impulse purchases (card & gift wrap products), 2024
- Personalisation (overall cards), 2024
- Proportion of consumers that stated that the ability to personalise a card was important, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Aldo
- Amazon
- Argos
- ASDA
- ASOS
- B&M
- B&Q
- Blackwells
- Bloom & Wild
- Boots
- Card Factory
- Cartier
- Clintons
- Co-op
- Currys
- Dobbies
- Footasylum
- Footlocker
- Funkypigeon
- GAME
- Gardensupplydirect.co.uk
- Goldsmiths
- H&M
- H. Samuel
- HMV
- Hobbycraft
- Home Bargains
- Homebase
- House of Fraser
- IKEA
- JD Sports
- JD Williams
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Matalan
- Moonpig
- Morrisons
- Next
- Nike
- Notcutts
- Ocado
- Oliver Bonas
- Papier
- Poundland
- Primark
- Robert Dyas
- Sainsbury's
- Sports Direct
- Superdrug
- Tesco
- The Book Depository
- The Perfume Shop
- The Range
- The Wordery
- The Works
- Tiffany co
- TK Maxx
- Very
- Waitrose & Partners
- Warren James
- Waterstones
- WH Smith
- Zara
- Zavvi.com
