Post Event Analysis - ICC Men's T20 World Cup 2024

An analysis of the recent 2024 ICC Men's T20 World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The estimated media revenue for the 2024 ICC Men's T20 World Cup is $1.15 billion. The largest media deal, in terms of annual value, is with Star, the pay-TV broadcaster, worth an estimated $750 million. The Men's T20 World Cup final between India and South Africa on Sunday 29th June attracted a peak concurrent viewership of nearly 53 million on the Disney+ Hotstar OTT platform. The USA saw high engagement across the ICC platforms, prior to the 24th June, there had already been 2.7 million USA-based users recorded visiting the ICC website and App, which is up by 370% from the number recorded for the entire ICC Men's T20 World Cup 2022.
The annual estimated sponsorship value for the 2024 ICC Men's T20 World Cup was $61.01 million. The ICC Men's T20 World Cup 2024's largest annual sponsorship deal is with Emirates Airlines, worth an estimated $17.50 million annually. DP World's partnership with the ICC ranks second in terms of annual value. It is worth noting that the brands who sponsor the ICC will sponsor multiple tournaments, not just the ICC Men's T20 World Cup 2024.
The 2024 ICC Men's T20 World Cup had a record prize fund worth $11.25 million. India took home $2.45 million for winning the tournament, this is the highest amount in the tournament's history. The runners-up, South Africa, are set to earn at least $1.28 million, while the losing semi-finalists, England and Afghanistan, will take home $787,500 each. There was also an additional match win bonus of $31,456 per win, however this excluded the semi-finals and the final.

Scope

• This report provides an overview of the recent 2024 ICC Men's T20 World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Reasons to Buy

• For those wanting an in-depth analysis of the ICC Men's T20 World Cup 2024, in the sense of both business and popularity.