Meal Kit Delivery Services Global Market Report 2024

The meal kit delivery services market size has grown rapidly in recent years. It will grow from $22.05 billion in 2023 to $26.22 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to several factors, including an increase in the demand for healthy food options, the adoption of eco-friendly packaging materials, the increased preference of consumers for online ordering, economic growth, and the growing appeal of online grocery shopping platforms.

The meal kit delivery services market size is expected to see rapid growth in the next few years. It will grow to $53.02 billion in 2028 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to several factors, including the growing use of packaged meals, increased customization options for consumers, a rising preference for healthy foods, the increasing preference of consumers for online ordering, and the popularity of ready-to-cook food options. Major trends in the forecast period include technological innovations in meal kit delivery services, innovation in packaging to enhance convenience and sustainability, the integration of AI and machine learning technologies for personalized meal recommendations and improved logistics, tech integration and meal planning tools to enhance the customer experience, and the introduction of innovative products and technologies to meet changing consumer preferences.

The meal kit delivery service market is expected to grow due to the increasing preference for healthy foods. Healthy foods are those that provide essential nutrients for overall health and well-being, aligning with the growing wellness movement, preventive healthcare emphasis, and rising health consciousness. Meal kit delivery services cater to this preference by offering convenient access to healthy meals, bridging the gap between convenience and health and helping people adopt and maintain healthier eating habits. For example, a 2022 Food and Health Survey by The International Food Information Council (IFIC) found that 52% of Americans followed a specific diet or eating pattern, with clean eating, mindful eating, and calorie counting being top choices.

Leading companies in the meal kit delivery services market are innovating with platforms such as fleet delivery services to enhance their market position. Fleet delivery services involve using a group of vehicles owned or leased by a company for efficient transportation of goods. Hellofresh Private Limited introduced an In-House Fleet Delivery Service in November 2023, featuring dedicated vehicles with advanced route optimization for timely deliveries and real-time tracking. This service aims to improve accuracy, reduce delays, maintain freshness, and aligns with sustainability goals by cutting emissions and reducing packaging needs.

In December 2022, Intelligent Foods Limited acquired Gobble Inc. to expand its presence in the meal kit delivery services market. This acquisition allows Intelligent Foods to leverage Gobble's expertise and customer base, enhancing their offerings and market reach. Gobble Inc. specializes in providing quick and easy meal solutions for home cooking.

Major companies operating in the meal kit delivery services market are HelloFresh SE, Plated, ButcherBox OpCo LLC, Home Chef Coop Private Limited, Blue Apron Holdings Inc., Sun Basket, Gousto, Riverford Organic Veg Box Delivery, Daily Harvest Inc., ABEL and COLE LIMITED., Dinnerly, Sakara Life, Mindful Chef, Territory Foods, Allplants Ltd., Diet-To-Go, Gobble Inc., Purple Carrot, Chefmarket, Fresh Fitness Food Limited, Marley Spoon Inc., Snap Kitchen LLC, Zitronengras Kochhaus GmbH, Middagsfrid, PeachDish.

North America was the largest region in the meal kit delivery services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the meal kit delivery services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the meal kit delivery services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Meal kit delivery services are subscription-based businesses that deliver pre-portioned ingredients and recipes directly to customers' homes, aiming to simplify meal preparation and offer convenience, variety, and the opportunity to cook at home without the hassle of meal planning and grocery shopping.

The main types of meal kit delivery services in the market are ready-to-cook and ready-to-eat. Ready-to-cook meal kits provide pre-measured ingredients along with recipes, requiring minimal preparation time from customers. These kits cater to various meal types including non-vegetarian, vegetarian, and vegan options, and are distributed through various channels such as stores and non-store platforms. They find applications in households, offices, and other settings.

The meal kit delivery services market research report is one of a series of new reports that provides meal kit delivery services market statistics, including meal kit delivery services industry global market size, regional shares, competitors with a meal kit delivery services market share, detailed meal kit delivery services market segments, market trends, and opportunities, and any further data you may need to thrive in the meal kit delivery services industry. This meal kit delivery services research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The meal kit delivery services market includes revenues earned by entities by providing services such as delivery to doorstep, flexible subscription plans, cooking tips and techniques, and waste reduction services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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