Web-to-Print Global Market Report 2024

The web-to-print market size has grown strongly in recent years. It will grow from $29.31 billion in 2023 to $31.04 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. During the historic period, growth in web-to-print (W2P) can be attributed to several factors, including the surge in self-publishing, increased demand for printed educational materials, utilization in marketing and advertising, implementation of enhanced security measures, and the influence of user reviews and ratings on W2P platforms, which contributed to building trust and attracting new customers.

The web-to-print market size is expected to see strong growth in the next few years. It will grow to $39.22 billion in 2028 at a compound annual growth rate (CAGR) of 6%. In the forecast period, the growth of web-to-print (W2P) can be attributed to the increasing popularity of social media platforms, ongoing enhancements in print quality that attract more customers, and the decreasing costs of digital printing equipment and materials. Major trends during this period include advancements in finishing techniques, the introduction of subscription models for W2P services, stricter environmental regulations driving the development of eco-friendly printing processes and materials, the adoption of digital asset management (DAM) systems, instant proofing tools, and the integration of multi-channel marketing strategies.

The web-to-print market is set to experience growth fueled by the increasing surge in E-commerce activities. E-commerce involves the online buying and selling of goods and services, with a notable rise in benefits related to on-demand printing solutions, flexibility, and a wide product selection that align with online consumer preferences. Web-to-print technology enhances the E-commerce experience by offering customizable, on-demand printing solutions that cater to individual consumer preferences. This integration simplifies the order process, enabling swift fulfillment and personalized product offerings within online retail platforms. For instance, the United States Census Bureau reported that e-commerce sales contributed to 15.9% of total retail sales in the first quarter of 2024, marking a 1.5% point increase from the same period in 2023, highlighting the driving force behind the web-to-print market growth.

Key players in the web-to-print market are innovating by developing print management software systems to enhance efficiency, customization options, workflow streamlining, and integrated solutions for their clientele. Print management software systems are digital tools designed to optimize print-related tasks within organizations, encompassing functions such as print job submission, tracking, and cost allocation. For example, Gelato, a Norway-based software company, recently introduced Gelatoconnect, a print management software system that optimizes production facility workflows, boosting efficiency and productivity for print service providers. GelatoConnect enables businesses to integrate their systems with Gelato's platform, accessing a wide array of printing and shipping services globally.

In August 2021, Kofax Inc. (now Tungsten Automation), a US-based software company, acquired Printix.net ApS to bolster its cloud-based services, augment its intelligent automation platform, and solidify its position in the thriving cloud-based SaaS print management software market, ultimately benefiting its clients and partners through streamlined print management and enhanced digital workflow capabilities. Printix.net ApS, headquartered in Denmark, specializes in providing cloud-based SaaS print management software solutions.

Major companies operating in the web-to-print market are Electronics For Imaging Inc., Printful Inc., CustomInk LLC, Zazzle Inc., Radixweb, Snapfish, Jakprints, GotPrint, AlphaGraphics Seattle, Smartpress.Com, PrintRunner.com, Design’N’Buy, PsPrint, Rush Flyers, Overnight Prints, Jukebox Print, bannerbuzz.com, UPrinting.com, Next Day Flyers, Amazing Print Corp., Primoprint, Sticker Mule, Printify Inc., OnPrintShop, Racadtech Inc., Agfa-Gevaert Group.

Europe was the largest region in the web-to-print market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web-to-print market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the web-to-print market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Web-to-print (W2P) refers to software designed to facilitate the online design, customization, and ordering of printed products. This digital process enables users to submit print jobs, utilize interactive interfaces for online design, and preview their work. It also supports online design reviews, fostering collaboration among print houses, clients, and designers for artwork creation, modification, and approval. W2P integrates digital design tools with print management systems, streamlining the production and delivery of customized print items.

The main types of web-to-print are fully customizable or design-it-yourself solutions and template-based systems. Fully customizable options empower customers to create unique print products from scratch, offering solutions for media and advertising, personalized products, and other applications.

The web-to-print market research report is one of a series of new reports that provides web-to-print market statistics, including the web-to-print industry global market size, regional shares, competitors with web-to-print market share, detailed web-to-print market segments, market trends, and opportunities, and any further data you may need to thrive in the web-to-print industry. These web-to-print market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The web-to-print market consists of revenues earned by entities by providing services such as online design tools, template libraries, product customization, and order processing. The market value includes the value of related goods sold by the service provider or included within the service offering. The web-to-print market also includes sales of printed t-shirts, personalized coffee mugs, and custom phone cases. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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