Women Intimate Care Wipes Global Market Report 2024

The women intimate care wipes market size has grown strongly in recent years. It will grow from $5.32 billion in 2023 to $5.64 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period was driven by several factors, including heightened awareness of personal hygiene's significance, vigorous marketing and advertising efforts, urbanization and evolving lifestyles, a greater emphasis on preventive healthcare, and rising disposable incomes.

The women intimate care wipes market size is expected to see strong growth in the next few years. It will grow to $7.18 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth expected in the forecast period can be linked to continuous initiatives aimed at educating women about intimate hygiene, the expanding middle-class demographics, improved distribution networks spanning online and offline channels, increasing demand for convenient products, and the implementation of supportive regulations. Key trends anticipated in this period encompass product innovation, technological progress, customization and personalization, the impact of social media and influencer marketing, and advancements in product formulation.

An uptick in the working women population is poised to drive the expansion of the women's intimate care wipes market. This surge can be linked to factors such as increased educational levels, shifting societal norms, economic imperatives, and broader job opportunities for women. Intimate care wipes serve as a convenient solution for busy working women, ensuring hygiene, freshness, and comfort throughout their daily routines. For instance, data from Japan's Ministry of Internal Affairs and Communications in July 2023 highlighted a significant rise in employed women, reaching 30.35 million in 2022. This trend is expected to fuel the demand for women's intimate care wipes.

Key players in this market are prioritizing the development of sustainable and user-friendly formulas, including vegan and cruelty-free options, to meet the rising consumer preference for environmentally conscious and ethically manufactured products. These wipes are tailored for sensitive hygiene needs without using animal-derived ingredients or engaging in animal testing during production. Victoria’s Secret's launch of its Coconut Milk and Rose Intimate Care Collection in July 2023 is an example of this trend, offering vegan and cruelty-free products that deliver gentle and effective intimate hygiene solutions. This collection underscores a commitment to ethical standards while ensuring convenience and confidence for consumers.

In January 2021, Reckitt Benckiser's acquisition of Queen V, a US-based company specializing in feminine sexual wellness products, including intimate care wipes, further solidifies RB's position in the expanding feminine hygiene market. This strategic move aligns with the preferences of millennial and Gen Z consumers, who seek innovative and natural solutions for intimate care. The acquisition underscores the industry's focus on adapting to evolving consumer preferences and catering to the diverse needs of the market segment.

Major companies operating in the women intimate care wipes market are Procter & Gamble Co., Johnson & Johnson, Kimberly-Clark Corporation, Reckitt Benckiser Group PLC, Hindustan Unilever Limited, Unicharm Corporation, Equate, Marico Limited, Prestige Consumer Healthcare Inc., Burt's Bees, Veeda Inc., Guy & O'Neill Inc., Seventh Generation Inc., Rael Inc., Cetaphil, The Honey Pot Company, Cora life, Sliquid LLC, SweetSpot Labs LLC, Good Clean Love LLC, Biokleen, Sustain Natural LLC, vagisil, Natracare, La Fresh Group Inc.

North America was the largest region in the women intimate care wipes market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women intimate care wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the women intimate care wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Women's intimate care wipes are personal hygiene products intended for cleansing and maintaining freshness in the intimate area. Typically, they are pH-balanced, hypoallergenic, and suitable for sensitive skin. Their primary function is to offer convenient and gentle cleansing for this area, especially in situations where water and soap are not readily available.

These wipes come in two main categories, medicated and non-medical. Medicated wipes contain therapeutic ingredients such as antibacterials, antifungals, or anti-inflammatories, targeting specific health needs. They are made from materials such as cotton, wool, among others, catering to different age groups, including those aged 10 to 25, 26 to 40, 41 to 55, and over 56. They are distributed through various channels, both online and offline.

The women intimate care wipes market research report is one of a series of new reports that provides women intimate care wipes market statistics, including women intimate care wipes industry global market size, regional shares, competitors with an women intimate care wipes market share, detailed women intimate care wipes market segments, market trends and opportunities, and any further data you may need to thrive in the women intimate care wipes industry. This women intimate care wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The women's intimate care wipes market consists of sales of pH-balanced wipes, sensitive skin wipes, postpartum wipes, and flushable wipes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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