Pediatric Supplements Global Market Report 2024

The pediatric supplements market size has grown strongly in recent years. It will grow from $3.65 billion in 2023 to $3.92 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The increase during the historical era can be credited to the escalation in the prevalence of nutritional deficiencies among infants and children, the heightened demand for pediatric health supplements, a surge in consumer consciousness regarding health, and the expansion of e-commerce.

The pediatric supplements market size is expected to see strong growth in the next few years. It will grow to $5.25 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated growth in the forecast period can be ascribed to the escalating demand for supplements enriched with purified protein, augmented healthcare spending, heightened awareness concerning pediatric health, the burgeoning trend of health and wellness, and the expanding population of children. Notable trends projected for this period encompass innovative product formulations, a rising demand for immunity-enhancing supplements, advancements in delivery mechanisms, the incorporation of natural and organic ingredients, and an emphasis on quality control and ingredient sourcing.

The anticipated rise in nutritional deficiencies is set to drive the pediatric supplement market's growth in the future. Nutritional deficiencies denote the absence of crucial nutrients necessary for proper growth, development, and overall well-being. The surge in the consumption of highly processed foods, often lacking vital nutrients and abundant in empty calories, sugars, and unhealthy fats, substantially contributes to these deficiencies. Pediatric supplements play a vital role in averting such deficiencies in infants and children by supplementing essential nutrients missing from their diets. For instance, as of June 2023, UNICEF reported that malnutrition prevention programs had reached 356.3 million children under 5 and mothers in 2022, up from 336.4 million in 2021. Hence, the increasing prevalence of nutritional deficiencies is fueling the pediatric supplement market's expansion.

Leading pediatric supplement firms are prioritizing the development of natural and organic ingredients tailored for children, such as vitamin D and probiotic drops, to meet the rising demand for healthier alternatives. Vitamin D and probiotic drops serve as dietary supplements aimed at providing infants and young children with the necessary nutrients for their growth and development. For instance, Bobbie, a US-based pediatric nutrition company, introduced its inaugural non-formula products, organic vitamin D and probiotic drops, in February 2024. Bobbie Organic Vitamin D Drops offer infants aged 0-12 months 100% of the daily vitamin D recommendation (400 IU) in a 3-drop dosage. Made with certified organic, non-GMO ingredients, these drops are suitable for breastfed and combination-fed infants, promoting robust bone and teeth development, immune health, and calcium absorption. These new supplements are tailored to address common pediatric deficiencies and support the distinct requirements of infants and toddlers. Organic probiotic drops comprise a blend of probiotic strains clinically proven to alleviate colic in infants.

In July 2022, JB Pharma, an India-based pharmaceutical company, acquired four pediatric formulation brands from Dr. Reddy's Laboratories Limited for Rs 98.3 crore ($8.23 million). This acquisition forms part of JB Pharma's strategy to broaden its offerings in the pediatric segment and fortify its domestic operations. Dr. Reddy's Laboratories Limited, an India-based pharmaceutical company, is renowned for manufacturing pediatric supplements.

Major companies operating in the pediatric supplements market are Nestlé S.A., Archer Daniels Midland Company, Pfizer Inc., BASF SE, Johnson & Johnson (JNJ), The Procter & Gamble Company, Bayer AG, Sanofi S.A., Abbott, Beximco Pharmaceuticals Limited, Danone S.A., Reckitt Benckiser Group plc, Otsuka Pharmaceutical Co. Ltd., DuPont de Nemours Inc., Koninklijke DSM N.V., Alexion Pharmaceuticals Inc., Church & Dwight Co. Inc., Perrigo Company, Glenmark Pharmaceuticals Ltd., Himalaya Wellness Company, Hero Nutritionals Inc., Bioglan Pty Ltd.

North America was the largest region in the pediatric supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pediatric supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pediatric supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pediatric supplements, crafted to deliver crucial vitamins, minerals, and nutrients, are tailored for infants, children, and adolescents, meeting their distinct nutritional requirements throughout various stages of growth and development. Targeting individuals up to 18 years old, these dietary supplements aim to complement their diets.

These supplements encompass a range of product types including vitamins, minerals, probiotics, omega-3 fatty acids, amino acids, and more. Vitamins, indispensable for bodily functions and development, are organic nutrients that the body cannot synthesize adequately on its own. Available in forms such as gummies, chewables, liquids, powders, and tablets, these products are accessible through diverse channels such as pharmacies, supermarkets, online retailers, and specialty stores, catering to age groups spanning from infants to adolescents. Their applications span immunity enhancement, brain and cognitive support, bone and dental health, gastrointestinal support, overall well-being, and more.

The pediatric supplements market research report is one of a series of new reports that provides pediatric supplements market statistics, including pediatric supplements industry global market size, regional shares, competitors with a procedure trays market share, detailed pediatric supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the pediatric supplements industry. This pediatric supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pediatric supplements market consists of sales of parents and caregivers, healthcare professionals, children and adolescents and schools and daycare centers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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