The lead generation software market size has grown strongly in recent years. It will grow from $4.91 billion in 2023 to $5.39 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The increase in the historical period can be credited to the emergence of data-centric marketing, the surge in digital marketing usage, heightened emphasis on lead and sales generation, the greater affordability of smartphones, and the escalating trend of digital transformation.
The lead generation software market size is expected to see strong growth in the next few years. It will grow to $7.83 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. In the forecast period, growth can be attributed to the rising demand for customer acquisition, the emphasis on marketing automation, the widening adoption of account-based marketing (ABM), the increasing focus on digital marketing, and the expanding internet user base. Key trends in the projected period encompass advancements in artificial intelligence (AI) and machine learning (ML), the demand for economical solutions, the necessity for predictive analytics, the requirement for advanced lead capture and CRM solutions, and the call for mobile-optimized solutions.
The growing number of internet users is expected to drive the expansion of the lead generation software market. Internet users are individuals who access and utilize the Internet, a global network of interconnected computers and devices. The surge in internet users can be attributed to factors such as the growth of social media and networking, the rise of e-commerce, and the increasing digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. However, it indirectly benefits internet users by enhancing their experience, offering more relevant content and offers, and ensuring their data privacy and security. For example, according to the International Telecommunication Union, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023, as reported in February 2024. Therefore, the rising number of internet users is a driving force behind the growth of the lead generation software market.
Key players in the lead management software market are focusing on developing AI-based account prioritization software to enable more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software utilizes artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, Gradient Works, an Austin-based software company, launched Market Map in October 2023, a new AI-based account prioritization software. Market Map empowers B2B sales teams to refine their ideal customer profile (ICP) intelligently and adopt a data-backed approach to selecting target accounts. It leverages generative AI and proprietary machine learning algorithms to analyze how accounts describe their unique products, services, and markets publicly.
In December 2023, HubSpot Inc., a US-based software company, acquired Clearbit for an undisclosed amount. This strategic acquisition aims to enhance HubSpot customers' insights about their customers by integrating Clearbit's data with HubSpot's existing customer data and engagement tools. Clearbit, a US-based company, specializes in offering lead generation software.
Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.
North America was the largest region in the lead generation software market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the lead generation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Lead generation software encompasses specialized tools crafted to automate and enhance the process of identifying, attracting, capturing, and nurturing potential customers (leads) for businesses. These solutions play a pivotal role in modern marketing and sales strategies, furnishing the capabilities to streamline and optimize lead-generation activities across various digital channels.
The primary types of lead generation software include click lead and call lead. Click lead pertains to a form of lead generated when a potential customer interacts with a digital advertisement or a piece of content by clicking on a link or call-to-action (CTA) button. It offers a range of functionalities, including lead capture and tracking, lead nurturing and management, lead scoring and qualification, as well as analytics and reporting. It can be deployed both on the cloud and on-premise by organizations of different sizes, such as small and medium-sized enterprises (SMEs) and large enterprises. Its application spans across sectors including health, life, auto, and home.
The lead generation software market research report is one of a series of new reports that provides lead generation software market statistics, including lead generation software industry global market size, regional shares, competitors with a lead generation software market share, detailed lead generation software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead generation software industry. This lead generation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lead generation software market consists of revenues earned by entities by providing services such as marketing automation solutions, customer relationship management, lead qualification, and segmentation. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead generation software market also includes sales of email marketing tools, social media management tools, and content management tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The lead generation software market size is expected to see strong growth in the next few years. It will grow to $7.83 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. In the forecast period, growth can be attributed to the rising demand for customer acquisition, the emphasis on marketing automation, the widening adoption of account-based marketing (ABM), the increasing focus on digital marketing, and the expanding internet user base. Key trends in the projected period encompass advancements in artificial intelligence (AI) and machine learning (ML), the demand for economical solutions, the necessity for predictive analytics, the requirement for advanced lead capture and CRM solutions, and the call for mobile-optimized solutions.
The growing number of internet users is expected to drive the expansion of the lead generation software market. Internet users are individuals who access and utilize the Internet, a global network of interconnected computers and devices. The surge in internet users can be attributed to factors such as the growth of social media and networking, the rise of e-commerce, and the increasing digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. However, it indirectly benefits internet users by enhancing their experience, offering more relevant content and offers, and ensuring their data privacy and security. For example, according to the International Telecommunication Union, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023, as reported in February 2024. Therefore, the rising number of internet users is a driving force behind the growth of the lead generation software market.
Key players in the lead management software market are focusing on developing AI-based account prioritization software to enable more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software utilizes artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, Gradient Works, an Austin-based software company, launched Market Map in October 2023, a new AI-based account prioritization software. Market Map empowers B2B sales teams to refine their ideal customer profile (ICP) intelligently and adopt a data-backed approach to selecting target accounts. It leverages generative AI and proprietary machine learning algorithms to analyze how accounts describe their unique products, services, and markets publicly.
In December 2023, HubSpot Inc., a US-based software company, acquired Clearbit for an undisclosed amount. This strategic acquisition aims to enhance HubSpot customers' insights about their customers by integrating Clearbit's data with HubSpot's existing customer data and engagement tools. Clearbit, a US-based company, specializes in offering lead generation software.
Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.
North America was the largest region in the lead generation software market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the lead generation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Lead generation software encompasses specialized tools crafted to automate and enhance the process of identifying, attracting, capturing, and nurturing potential customers (leads) for businesses. These solutions play a pivotal role in modern marketing and sales strategies, furnishing the capabilities to streamline and optimize lead-generation activities across various digital channels.
The primary types of lead generation software include click lead and call lead. Click lead pertains to a form of lead generated when a potential customer interacts with a digital advertisement or a piece of content by clicking on a link or call-to-action (CTA) button. It offers a range of functionalities, including lead capture and tracking, lead nurturing and management, lead scoring and qualification, as well as analytics and reporting. It can be deployed both on the cloud and on-premise by organizations of different sizes, such as small and medium-sized enterprises (SMEs) and large enterprises. Its application spans across sectors including health, life, auto, and home.
The lead generation software market research report is one of a series of new reports that provides lead generation software market statistics, including lead generation software industry global market size, regional shares, competitors with a lead generation software market share, detailed lead generation software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead generation software industry. This lead generation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lead generation software market consists of revenues earned by entities by providing services such as marketing automation solutions, customer relationship management, lead qualification, and segmentation. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead generation software market also includes sales of email marketing tools, social media management tools, and content management tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Lead Generation Software Market Characteristics3. Lead Generation Software Market Trends and Strategies32. Global Lead Generation Software Market Competitive Benchmarking33. Global Lead Generation Software Market Competitive Dashboard34. Key Mergers and Acquisitions in the Lead Generation Software Market
4. Lead Generation Software Market - Macro Economic Scenario
5. Global Lead Generation Software Market Size and Growth
6. Lead Generation Software Market Segmentation
7. Lead Generation Software Market Regional and Country Analysis
8. Asia-Pacific Lead Generation Software Market
9. China Lead Generation Software Market
10. India Lead Generation Software Market
11. Japan Lead Generation Software Market
12. Australia Lead Generation Software Market
13. Indonesia Lead Generation Software Market
14. South Korea Lead Generation Software Market
15. Western Europe Lead Generation Software Market
16. UK Lead Generation Software Market
17. Germany Lead Generation Software Market
18. France Lead Generation Software Market
19. Italy Lead Generation Software Market
20. Spain Lead Generation Software Market
21. Eastern Europe Lead Generation Software Market
22. Russia Lead Generation Software Market
23. North America Lead Generation Software Market
24. USA Lead Generation Software Market
25. Canada Lead Generation Software Market
26. South America Lead Generation Software Market
27. Brazil Lead Generation Software Market
28. Middle East Lead Generation Software Market
29. Africa Lead Generation Software Market
30. Lead Generation Software Market Competitive Landscape and Company Profiles
31. Lead Generation Software Market Other Major and Innovative Companies
35. Lead Generation Software Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Lead Generation Software Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on lead generation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for lead generation software? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead generation software market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Click Lead; Call Lead2) By Functionality: Lead Capture And Tracking; Lead Nurturing And Management; Lead Scoring And Qualification; Analytics And Reporting
3) By Deployment: Cloud-Based; On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs); Large Enterprises
5) By Application: Health; Life; Auto; Home
Key Companies Mentioned: Salesforce Inc.; Adobe Inc.; HubSpot Inc.; Zoho Corporation Pvt. Ltd.; ZoomInfo Technologies Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Salesforce Inc.
- Adobe Inc.
- HubSpot Inc.
- Zoho Corporation Pvt. Ltd.
- ZoomInfo Technologies Inc.
- DiscoverOrg
- LeadFuze
- ActiveCampaign LLC
- CIENCE Technologies
- Intercom Inc
- Driftcom Inc.
- RocketReach
- Keap
- Lusha Systems Inc.
- Bombora Inc.
- Smith ai
- Unbounce
- Clearbit Inc.
- LeadGenius
- SalesLoft
- Hunter io
- Leadfeeder
- SharpSpring
- Leadformly
- Cleverly Inc.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | August 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 5.39 Billion |
Forecasted Market Value ( USD | $ 7.83 Billion |
Compound Annual Growth Rate | 9.8% |
Regions Covered | Global |
No. of Companies Mentioned | 25 |