Lead Generation Software Global Market Report 2024

The lead generation software market size has grown strongly in recent years. It will grow from $4.91 billion in 2023 to $5.39 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The increase in the historical period can be credited to the emergence of data-centric marketing, the surge in digital marketing usage, heightened emphasis on lead and sales generation, the greater affordability of smartphones, and the escalating trend of digital transformation.

The lead generation software market size is expected to see strong growth in the next few years. It will grow to $7.83 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. In the forecast period, growth can be attributed to the rising demand for customer acquisition, the emphasis on marketing automation, the widening adoption of account-based marketing (ABM), the increasing focus on digital marketing, and the expanding internet user base. Key trends in the projected period encompass advancements in artificial intelligence (AI) and machine learning (ML), the demand for economical solutions, the necessity for predictive analytics, the requirement for advanced lead capture and CRM solutions, and the call for mobile-optimized solutions.

The growing number of internet users is expected to drive the expansion of the lead generation software market. Internet users are individuals who access and utilize the Internet, a global network of interconnected computers and devices. The surge in internet users can be attributed to factors such as the growth of social media and networking, the rise of e-commerce, and the increasing digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. However, it indirectly benefits internet users by enhancing their experience, offering more relevant content and offers, and ensuring their data privacy and security. For example, according to the International Telecommunication Union, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023, as reported in February 2024. Therefore, the rising number of internet users is a driving force behind the growth of the lead generation software market.

Key players in the lead management software market are focusing on developing AI-based account prioritization software to enable more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software utilizes artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, Gradient Works, an Austin-based software company, launched Market Map in October 2023, a new AI-based account prioritization software. Market Map empowers B2B sales teams to refine their ideal customer profile (ICP) intelligently and adopt a data-backed approach to selecting target accounts. It leverages generative AI and proprietary machine learning algorithms to analyze how accounts describe their unique products, services, and markets publicly.

In December 2023, HubSpot Inc., a US-based software company, acquired Clearbit for an undisclosed amount. This strategic acquisition aims to enhance HubSpot customers' insights about their customers by integrating Clearbit's data with HubSpot's existing customer data and engagement tools. Clearbit, a US-based company, specializes in offering lead generation software.

Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.

North America was the largest region in the lead generation software market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the lead generation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Lead generation software encompasses specialized tools crafted to automate and enhance the process of identifying, attracting, capturing, and nurturing potential customers (leads) for businesses. These solutions play a pivotal role in modern marketing and sales strategies, furnishing the capabilities to streamline and optimize lead-generation activities across various digital channels.

The primary types of lead generation software include click lead and call lead. Click lead pertains to a form of lead generated when a potential customer interacts with a digital advertisement or a piece of content by clicking on a link or call-to-action (CTA) button. It offers a range of functionalities, including lead capture and tracking, lead nurturing and management, lead scoring and qualification, as well as analytics and reporting. It can be deployed both on the cloud and on-premise by organizations of different sizes, such as small and medium-sized enterprises (SMEs) and large enterprises. Its application spans across sectors including health, life, auto, and home.

The lead generation software market research report is one of a series of new reports that provides lead generation software market statistics, including lead generation software industry global market size, regional shares, competitors with a lead generation software market share, detailed lead generation software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead generation software industry. This lead generation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lead generation software market consists of revenues earned by entities by providing services such as marketing automation solutions, customer relationship management, lead qualification, and segmentation. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead generation software market also includes sales of email marketing tools, social media management tools, and content management tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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