K-12 Testing and Assessment Global Market Report 2024

The K-12 testing and assessment market size has grown strongly in recent years. It will grow from $11.5 billion in 2023 to $12.53 billion in 2024 at a compound annual growth rate (CAGR) of 9%. The increase observed in the historical period can be credited to the heightened awareness of educational opportunities, the expanding utilization of games for evaluation purposes, and the increasing recognition of personalized learning approaches.

The K-12 testing and assessment market size is expected to see strong growth in the next few years. It will grow to $17.74 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The anticipated growth in the forecast period can be ascribed to the burgeoning presence of private tutors, the rising need for online educational resources, and the escalating demand for standardized assessments. Notable trends expected during this forecast period comprise advancements in product offerings, collaborative ventures, and technological progressions.

The increasing demand for online education is anticipated to drive the growth of the K-12 testing and assessment market in the future. Online education, which involves delivering educational content and instruction over the Internet, is gaining popularity due to its flexibility, accessibility, and the quality of remote learning options it provides. This demand is fueled by technological advancements and evolving learning needs. K-12 testing and assessment in the online education sphere offer several advantages, including personalized, data-driven, and engaging methods to measure and support student learning, ensuring a high-quality education regardless of the learning environment. For example, according to the World Economic Forum, online education enrollment figures saw a significant surge in 2020, more than doubling, and experienced another substantial increase of 32% the following year, reaching a peak of 189 million in 2021. Hence, the growing demand for online education is stimulating the expansion of the K-12 testing and assessment market.

Major companies in the K-12 testing and assessment market are developing next-generation assessment solutions to better evaluate student performance and outcomes. These solutions represent a significant advancement in educational evaluation, offering more personalized, data-driven, and engaging approaches to measure and support student learning. For instance, in December 2023, New Meridian, a non-profit organization based in Austria, launched ProgressGuide, a new through-year assessment system designed to help school districts target instruction and monitor student growth throughout the year. This innovative approach aims to support quality education for all students by promoting deeper learning and advancing equity in education.

In November 2021, Janison Education Group Limited, an Australia-based software company, acquired Academic Assessment Services Pty Ltd for an undisclosed amount. This strategic acquisition aimed to bolster Janison's presence in education, particularly in providing comprehensive assessment solutions to schools and educational institutions. Academic Assessment Services Pty Ltd specializes in offering K-12 testing and assessment solutions.

Major companies operating in the K-12 testing and assessment market are Pearson Plc, Sylvan Learning LLC, Educational Testing Service, Coursera Inc., Houghton Mifflin Harcourt, Instructure Inc., Renaissance Learning Inc., Scantron Corporation, ACT Inc., NWEA, Edgenuity, Excelsoft Technologies Pvt. Ltd., Questar Assessment Inc., Measured Progress, Cognia, Educational Initiatives Pvt. Ltd., Istation inc., Proprofs Inc., Lexia Learning Systems LLC, Edulastic Inc., Cambium Assessment Inc., CORE Education and Consulting Solutions, Illuminate Education Inc., Otus LLC, Classworks Inc.

North America was the largest region in the K-12 testing and assessment market in 2023. The regions covered in the K-12 testing and assessment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the K-12 testing and assessment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

K-12 testing and assessment encompass the diverse array of techniques and instruments employed to evaluate students' knowledge, skills, abilities, and educational advancement from kindergarten through 12th grade. These evaluative measures play crucial roles in identifying students, monitoring their progress, and leveraging data to enhance teaching and learning methodologies, thereby fostering student achievement and effective instructional approaches.

The primary elements of K-12 testing and assessment include software, content, and services. Software pertains to the digital platforms and tools utilized in K-12 testing and assessment. These encompass a range of products, including curriculum-based and non-curriculum-based testing, delivered through various approaches such as blended, online, and traditional methods. These resources cater to diverse end-users, including schools, educational institutions, government bodies, and private organizations.

The K-12 testing and assessment market research report is one of a series of new reports that provides K-12 testing and assessment market statistics, including K-12 testing and assessment global market size, regional shares, competitors with a K-12 testing and assessment share, detailed K-12 testing and assessment market segments, market trends and opportunities, and any further data you may need to thrive in the K-12 testing and assessment industry. This K-12 testing and assessment research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The K-12 testing and assessment market consists of revenues earned by entities by providing services such as standardized tests, benchmark assessments, diagnostic assessments, and language proficiency tests. The market value includes the value of related goods sold by the service provider or included within the service offering. The K-12 testing and assessment market also includes sales of formative assessment tools, adaptive assessment tools, and portfolio assessment tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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