K-12 Online Education Global Market Report 2024

The K-12 online education market size has grown exponentially in recent years. It will grow from $103.42 billion in 2023 to $126.52 billion in 2024 at a compound annual growth rate (CAGR) of 22.3%. The growth witnessed in the historical period can be credited to heightened participation, improved access, the emergence of mobile learning, enhanced teacher preparation, and increased parental engagement.

The K-12 online education market size is expected to see exponential growth in the next few years. It will grow to $285.83 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The anticipated growth in the forecast period can be linked to the increasing need for tailored learning experiences, cost efficiency, scheduling flexibility, rising interest in STEM education, and the surging demand for online tutoring. Notable trends expected in this period comprise advancements in learning management systems, refined data analysis techniques, improved collaboration platforms, utilization of artificial intelligence (AI), and the adoption of virtual and augmented reality technologies.

The increasing importance of digitalization is anticipated to drive the growth of the K-12 online education market in the foreseeable future. Digitalization involves converting information, data, or physical objects into a digital format for efficient processing, storage, and transmission by computers. Its growing significance is attributed to heightened brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing strategies. K-12 online education plays a pivotal role in catalyzing the digitalization of education by leveraging technology to enhance teaching and learning processes, foster accessibility and inclusivity, and prepare students for success in the digital era. For example, as per a report published by the UK government in February 2024, the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), marking a 7.1% increase from 2021. Consequently, the growing significance of digitalization propels the growth of the K-12 online education market.

Key companies in the K-12 online education market are prioritizing the development of advanced solutions, such as K-12 Artificial Intelligence (AI) based courses, to maintain a competitive edge and equip students and educators with future-ready skills. K-12 AI-based courses are educational programs designed to introduce students from kindergarten through 12th grade to the concepts, applications, and implications of artificial intelligence. For instance, in May 2024, CodeHS, a US-based online education platform, launched the CodeHS AI curriculum, featuring a comprehensive range of K-12 AI courses and professional development programs. This curriculum includes introductory courses for middle and high schools and numerous projects for grades K-12, which can be implemented as standalone courses or integrated into existing curricula. It aims to instill fundamental programming concepts in students, empowering them to effectively utilize AI in both computer science and broader societal contexts, thus laying the foundation for advanced AI studies.

In September 2022, Finalsite, a US-based online education company, acquired Anthology for an undisclosed sum. This acquisition brings together leading figures in K-12 education, accelerating transformative advancements in product development, customer service, and school-to-home engagement. Anthology, also based in the US, specializes in providing K-12 online education solutions.

Major companies operating in the K-12 online education market are Pearson Plc, Bright Horizons, Stride Inc., Scholastic Inc., Cengage Inc., GEMS Education, TAL Education Group, Houghton Mifflin Harcourt, McGraw-Hill Education, GoStudent, Chegg, Blackboard, Cognita, BYJU's, Instructure Inc., Amplify, Great Minds, Duolingo, Lightspeed Systems Inc., Hurix Systems Pvt. Ltd., EverFi, Newsela, Dreambox Learning, NoRedInk.com.

North America was the largest region in the K-12 online education market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 online education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the K-12 online education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

K-12 online education encompasses the delivery of educational materials and guidance to students from kindergarten through 12th grade via digital platforms or the internet. It utilizes technology to enable learning beyond traditional classrooms, granting students access to lessons, tasks, and interactive resources from any location with internet connectivity.

The primary components of K-12 online education are solutions and services. K-12 online education software includes digital platforms and tools tailored to support learning across kindergarten through 12th grade. These resources cover various educational stages, including kindergarten, elementary, middle school, and high school. They are accessible via cloud-based deployment or on-premises setups, utilizing platforms such as gamification, mobile devices, tablets, laptops, Chromebooks, big data analytics, learning management systems (LMS), virtual learning environments, and more. These resources serve diverse end users, including schools, individuals, and private tutors.

The K-12 online education market research report is one of a series of new reports that provides K-12 online education market statistics, including K-12 online education industry global market size, regional shares, competitors with a K-12 online education market share, detailed K-12 online education market segments, market trends, and opportunities, and any further data you may need to thrive in the K-12 online education industry. This K-12 online education research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The K-12 online education market consists of revenues earned by entities through custom curriculum development, assessment development, teacher lesson plan solutions, and STEM curriculum development. The market value includes the value of related goods sold by the service provider or included within the service offering. The K-12 online education market also includes sales of communication and collaborating tools, content creation tools, and organizational tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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