This K-12 Online Education market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The K-12 online education market size has grown exponentially in recent years. It will grow from $126.52 billion in 2024 to $155.44 billion in 2025 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to enhanced engagement, increased accessibility, rise of mobile learning, improved teacher training, increased parental involvement.
The K-12 online education market size is expected to see exponential growth in the next few years. It will grow to $349.77 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to growing demand for personalized learning, cost-effective, flexibility in scheduling, growing demand for stem education, growing demand for online tutoring. Major trends in the forecast period include advancements in learning management systems, improved data analytics, enhanced collaboration tools, use of artificial intelligence (AI), and use of virtual and augmented reality.
The increasing importance of digitalization is anticipated to drive the growth of the K-12 online education market in the foreseeable future. Digitalization involves converting information, data, or physical objects into a digital format for efficient processing, storage, and transmission by computers. Its growing significance is attributed to heightened brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing strategies. K-12 online education plays a pivotal role in catalyzing the digitalization of education by leveraging technology to enhance teaching and learning processes, foster accessibility and inclusivity, and prepare students for success in the digital era. For example, as per a report published by the UK government in February 2024, the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), marking a 7.1% increase from 2021. Consequently, the growing significance of digitalization propels the growth of the K-12 online education market.
Key companies in the K-12 online education market are prioritizing the development of advanced solutions, such as K-12 Artificial Intelligence (AI) based courses, to maintain a competitive edge and equip students and educators with future-ready skills. K-12 AI-based courses are educational programs designed to introduce students from kindergarten through 12th grade to the concepts, applications, and implications of artificial intelligence. For instance, in May 2024, CodeHS, a US-based online education platform, launched the CodeHS AI curriculum, featuring a comprehensive range of K-12 AI courses and professional development programs. This curriculum includes introductory courses for middle and high schools and numerous projects for grades K-12, which can be implemented as standalone courses or integrated into existing curricula. It aims to instill fundamental programming concepts in students, empowering them to effectively utilize AI in both computer science and broader societal contexts, thus laying the foundation for advanced AI studies.
In September 2022, Finalsite, a US-based online education company, acquired Anthology for an undisclosed sum. This acquisition brings together leading figures in K-12 education, accelerating transformative advancements in product development, customer service, and school-to-home engagement. Anthology, also based in the US, specializes in providing K-12 online education solutions.
Major companies operating in the K-12 online education market are Pearson Plc, Bright Horizons, Stride Inc., Scholastic Inc., Cengage Inc., GEMS Education, TAL Education Group, Houghton Mifflin Harcourt, McGraw-Hill Education, GoStudent, Chegg, Blackboard, Cognita, BYJU's, Instructure Inc., Amplify, Great Minds, Duolingo, Lightspeed Systems Inc., Hurix Systems Pvt. Ltd., EverFi, Newsela, Dreambox Learning, NoRedInk.com.
North America was the largest region in the K-12 online education market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 online education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the K-12 online education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
K-12 online education encompasses the delivery of educational materials and guidance to students from kindergarten through 12th grade via digital platforms or the internet. It utilizes technology to enable learning beyond traditional classrooms, granting students access to lessons, tasks, and interactive resources from any location with internet connectivity.
The primary components of K-12 online education are solutions and services. K-12 online education software includes digital platforms and tools tailored to support learning across kindergarten through 12th grade. These resources cover various educational stages, including kindergarten, elementary, middle school, and high school. They are accessible via cloud-based deployment or on-premises setups, utilizing platforms such as gamification, mobile devices, tablets, laptops, Chromebooks, big data analytics, learning management systems (LMS), virtual learning environments, and more. These resources serve diverse end users, including schools, individuals, and private tutors.
The K-12 online education market research report is one of a series of new reports that provides K-12 online education market statistics, including K-12 online education industry global market size, regional shares, competitors with a K-12 online education market share, detailed K-12 online education market segments, market trends, and opportunities, and any further data you may need to thrive in the K-12 online education industry. This K-12 online education research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The K-12 online education market consists of revenues earned by entities through custom curriculum development, assessment development, teacher lesson plan solutions, and STEM curriculum development. The market value includes the value of related goods sold by the service provider or included within the service offering. The K-12 online education market also includes sales of communication and collaborating tools, content creation tools, and organizational tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The K-12 online education market size has grown exponentially in recent years. It will grow from $126.52 billion in 2024 to $155.44 billion in 2025 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to enhanced engagement, increased accessibility, rise of mobile learning, improved teacher training, increased parental involvement.
The K-12 online education market size is expected to see exponential growth in the next few years. It will grow to $349.77 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to growing demand for personalized learning, cost-effective, flexibility in scheduling, growing demand for stem education, growing demand for online tutoring. Major trends in the forecast period include advancements in learning management systems, improved data analytics, enhanced collaboration tools, use of artificial intelligence (AI), and use of virtual and augmented reality.
The increasing importance of digitalization is anticipated to drive the growth of the K-12 online education market in the foreseeable future. Digitalization involves converting information, data, or physical objects into a digital format for efficient processing, storage, and transmission by computers. Its growing significance is attributed to heightened brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing strategies. K-12 online education plays a pivotal role in catalyzing the digitalization of education by leveraging technology to enhance teaching and learning processes, foster accessibility and inclusivity, and prepare students for success in the digital era. For example, as per a report published by the UK government in February 2024, the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), marking a 7.1% increase from 2021. Consequently, the growing significance of digitalization propels the growth of the K-12 online education market.
Key companies in the K-12 online education market are prioritizing the development of advanced solutions, such as K-12 Artificial Intelligence (AI) based courses, to maintain a competitive edge and equip students and educators with future-ready skills. K-12 AI-based courses are educational programs designed to introduce students from kindergarten through 12th grade to the concepts, applications, and implications of artificial intelligence. For instance, in May 2024, CodeHS, a US-based online education platform, launched the CodeHS AI curriculum, featuring a comprehensive range of K-12 AI courses and professional development programs. This curriculum includes introductory courses for middle and high schools and numerous projects for grades K-12, which can be implemented as standalone courses or integrated into existing curricula. It aims to instill fundamental programming concepts in students, empowering them to effectively utilize AI in both computer science and broader societal contexts, thus laying the foundation for advanced AI studies.
In September 2022, Finalsite, a US-based online education company, acquired Anthology for an undisclosed sum. This acquisition brings together leading figures in K-12 education, accelerating transformative advancements in product development, customer service, and school-to-home engagement. Anthology, also based in the US, specializes in providing K-12 online education solutions.
Major companies operating in the K-12 online education market are Pearson Plc, Bright Horizons, Stride Inc., Scholastic Inc., Cengage Inc., GEMS Education, TAL Education Group, Houghton Mifflin Harcourt, McGraw-Hill Education, GoStudent, Chegg, Blackboard, Cognita, BYJU's, Instructure Inc., Amplify, Great Minds, Duolingo, Lightspeed Systems Inc., Hurix Systems Pvt. Ltd., EverFi, Newsela, Dreambox Learning, NoRedInk.com.
North America was the largest region in the K-12 online education market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 online education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the K-12 online education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
K-12 online education encompasses the delivery of educational materials and guidance to students from kindergarten through 12th grade via digital platforms or the internet. It utilizes technology to enable learning beyond traditional classrooms, granting students access to lessons, tasks, and interactive resources from any location with internet connectivity.
The primary components of K-12 online education are solutions and services. K-12 online education software includes digital platforms and tools tailored to support learning across kindergarten through 12th grade. These resources cover various educational stages, including kindergarten, elementary, middle school, and high school. They are accessible via cloud-based deployment or on-premises setups, utilizing platforms such as gamification, mobile devices, tablets, laptops, Chromebooks, big data analytics, learning management systems (LMS), virtual learning environments, and more. These resources serve diverse end users, including schools, individuals, and private tutors.
The K-12 online education market research report is one of a series of new reports that provides K-12 online education market statistics, including K-12 online education industry global market size, regional shares, competitors with a K-12 online education market share, detailed K-12 online education market segments, market trends, and opportunities, and any further data you may need to thrive in the K-12 online education industry. This K-12 online education research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The K-12 online education market consists of revenues earned by entities through custom curriculum development, assessment development, teacher lesson plan solutions, and STEM curriculum development. The market value includes the value of related goods sold by the service provider or included within the service offering. The K-12 online education market also includes sales of communication and collaborating tools, content creation tools, and organizational tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. K-12 Online Education Market Characteristics3. K-12 Online Education Market Trends and Strategies4. K-12 Online Education Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global K-12 Online Education Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the K-12 Online Education Market34. Recent Developments in the K-12 Online Education Market
5. Global K-12 Online Education Growth Analysis and Strategic Analysis Framework
6. K-12 Online Education Market Segmentation
7. K-12 Online Education Market Regional and Country Analysis
8. Asia-Pacific K-12 Online Education Market
9. China K-12 Online Education Market
10. India K-12 Online Education Market
11. Japan K-12 Online Education Market
12. Australia K-12 Online Education Market
13. Indonesia K-12 Online Education Market
14. South Korea K-12 Online Education Market
15. Western Europe K-12 Online Education Market
16. UK K-12 Online Education Market
17. Germany K-12 Online Education Market
18. France K-12 Online Education Market
19. Italy K-12 Online Education Market
20. Spain K-12 Online Education Market
21. Eastern Europe K-12 Online Education Market
22. Russia K-12 Online Education Market
23. North America K-12 Online Education Market
24. USA K-12 Online Education Market
25. Canada K-12 Online Education Market
26. South America K-12 Online Education Market
27. Brazil K-12 Online Education Market
28. Middle East K-12 Online Education Market
29. Africa K-12 Online Education Market
30. K-12 Online Education Market Competitive Landscape and Company Profiles
31. K-12 Online Education Market Other Major and Innovative Companies
35. K-12 Online Education Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
K-12 Online Education Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on k-12 online education market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for k-12 online education ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The k-12 online education market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Components: Solutions; Services2) By Grade: Kindergarten; Elementary; Middle School; High School
3) By Deployment: Cloud; on-Premises
4) By Platform: Gamification; Mobile; Tablet; Laptops or Chrome Books; Big Data and Analytics; LMS or Virtual Learning Environments; Other Platforms
5) By End User: Schools; Individuals; Private Tutors
Subsegments:
1) By Solutions: Learning Management Systems (LMS); Virtual Classrooms; Educational Content and Resources; Assessment and Evaluation Tools; Collaboration Tools; Communication Platforms2) By Services: Consulting and Integration Services; Training and Support Services; Managed Services; Content Development and Customization Services
Key Companies Mentioned: Pearson Plc; Bright Horizons; Stride Inc.; Scholastic Inc.; Cengage Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this K-12 Online Education market report include:- Pearson Plc
- Bright Horizons
- Stride Inc.
- Scholastic Inc.
- Cengage Inc.
- GEMS Education
- TAL Education Group
- Houghton Mifflin Harcourt
- McGraw-Hill Education
- GoStudent
- Chegg
- Blackboard
- Cognita
- BYJU's
- Instructure Inc.
- Amplify
- Great Minds
- Duolingo
- Lightspeed Systems Inc.
- Hurix Systems Pvt. Ltd.
- EverFi
- Newsela
- Dreambox Learning
- NoRedInk.com
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | April 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 155.44 Billion |
Forecasted Market Value ( USD | $ 349.77 Billion |
Compound Annual Growth Rate | 22.5% |
Regions Covered | Global |
No. of Companies Mentioned | 25 |