Email Marketing Software Global Market Report 2024

The email marketing software market size has grown rapidly in recent years. It will grow from $1.49 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth observed in the historical timeframe can be credited to the advancement of digital marketing strategies, the increased adoption of email as a mode of communication, the heightened utilization of predictive analytics for enhancing email campaigns, the surge of e-commerce and online enterprises, and the evolution of regulations and compliance standards related to email.

The email marketing software market size is expected to see rapid growth in the next few years. It will grow to $2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%. The growth in the forecast period can be attributed to the expansion of integration with AI and machine learning, a heightened focus on data privacy and security measures, integration with various other marketing technologies such as CRM and social media platforms, the escalating demand for mobile-responsive email layouts, and a shift towards dynamic and interactive email content. Key trends anticipated in the forecast period include the ascent of omnichannel marketing automation solutions, a greater emphasis on behavioral targeting and segmentation, increased attention on user-generated content within email campaigns, the emergence of voice-assisted email marketing features, and advancements in automation and personalization capabilities.

The increasing prevalence of mobile devices is anticipated to drive the growth of the email marketing software market in the coming years. Mobile devices, including smartphones, tablets, and wearable gadgets, offer portability, communication capabilities, internet access, and computing functionalities, contributing to their growing usage. Email marketing software enables direct and targeted communication with audiences on mobile devices, leveraging their convenience and accessibility. For example, according to the Department of Telecommunications in Vietnam, smartphone subscribers reached 91.3 million in 2021, with a subsequent increase to 93.5 million by March 2022, representing 73.5% of the adult population. Hence, the growing adoption of mobile devices is propelling the expansion of the email marketing software market.

Major companies in the email marketing software market are concentrating on developing advanced technological solutions to gain a competitive advantage. Generative artificial intelligence (AI) email marketing tools represent one such innovation, employing AI to automatically generate personalized and optimized email content for marketing campaigns. For instance, Intuit Mailchimp introduced Email Content Generator (beta) in April 2023, a generative AI tool enabling marketers and small businesses to create personalized email campaigns. This tool utilizes GPT AI technology to generate content based on industry, marketing intent, and brand voice. Mailchimp's suite of AI-powered features, including creative assistant, content optimizer, and send-time optimization, assists users in designing effective campaigns, optimizing content, and analyzing performance.

In February 2022, Ideagen Ltd. acquired Mail Manager to enhance its email management software offerings and expand its presence in industries where effective email management is crucial. Mail Manager is an email management add-in for Outlook designed to assist project- and client-based businesses in gaining control over their email communications.

Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.

North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the email marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Email marketing software encompasses digital platforms and tools tailored to assist businesses in crafting, dispatching, overseeing, and assessing email marketing initiatives. These software solutions incorporate functionalities such as pre-designed email templates, list administration, automated workflows, as well as analytics and reporting tools, all geared towards facilitating effective communication with intended audiences.

The primary deployment models for email marketing software are cloud-based and on-premise. Cloud-based deployment denotes software, services, or infrastructure hosted and accessed via the internet, offering scalability, flexibility, and often cost advantages over on-premise solutions. It caters to various channels including business-to-business (B2B) and business-to-customers (B2C), supporting applications such as email lead generation, sales tracking, customer relationship management, template management, as well as reporting and analytics. Email marketing software finds application across diverse industries including banking, financial services, insurance (BFSI), information technology (IT) and telecommunications, retail, information technology-enabled services (ITES), healthcare, consumer goods, travel and transportation, among others.

The email marketing software market research report is one of a series of new reports that provides email marketing software market statistics, including the email marketing software industry global market size, regional shares, competitors with the email marketing software market share, detailed email marketing software market segments, market trends, and opportunities, and any further data you may need to thrive in the email marketing software industry. These email marketing software market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The email marketing software market includes revenues earned by entities by providing services such as campaign management services, automation services, and transactional email services to facilitate direct communication between businesses and their target audiences The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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