Email Management Software Global Market Report 2024

The email management software market size has grown rapidly in recent years. It will grow from $4.14 billion in 2023 to $4.59 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The expansion observed in the historical period can be credited to a surge in the necessity for email security, the emergence of cloud-based solutions, an increasing demand for automation, the adoption of private cloud systems, and a decline in software expenses.

The email management software market size is expected to see rapid growth in the next few years. It will grow to $6.97 billion in 2028 at a compound annual growth rate (CAGR) of 11%. In the forecast period, growth is anticipated due to escalating demand for compliance, the proliferation of smartphones and tablets, the advancement of machine learning and data analytics, a fiercely competitive market landscape, and the imperative for streamlined customer service. Notable trends expected in the forecast period comprise heightened integration of artificial intelligence, an upsurge in the utilization of email management for customer service purposes, the continued dominance of cloud-based solutions, and an amplified emphasis on data security coupled with integration with CRM tools.

The email management software market is set to experience significant growth, driven by the increasing adoption of cloud computing. Cloud computing offers convenient access to computing services such as storage and processing power over the internet, eliminating the need for local infrastructure. This trend is gaining traction due to its ability to improve operational efficiency, scalability, and cost-effectiveness in today's digital environment. Email management software allows organizations to efficiently organize, filter, and secure email communications, leveraging the scalability and accessibility of cloud-based infrastructure. Survey data from Flexera in April 2023 revealed that 87% of organizations adopted a multi-cloud approach, with 72% opting for hybrid clouds. Additionally, cloud spending by small and medium-sized businesses (SMBs) saw a significant increase, with 52% investing over $1.2 million in 2022, up from 38% in 2021. This growing cloud adoption is a key driver for the email management software market.

Leading companies in this market are focusing on developing advanced technology tools such as GPT-powered artificial intelligence software to gain a competitive edge. These tools integrate advanced language processing capabilities to enhance email management functionalities. For example, Karbon launched Karbon AI in May 2023, which prioritizes improving accountants' email efficiency and client experiences by summarizing email exchanges, modifying tones, evaluating inbox priorities, and generating email drafts. Data privacy and security are maintained through its integration with the Microsoft Azure OpenAI Service.

Ideagen Ltd., a US-based technology firm, completed the acquisition of Mail Manager in February 2022. The financial terms of the deal were not disclosed. This strategic move is anticipated to bolster Ideagen's proficiency in document and email management while broadening its clientele and strengthening its product portfolio and competitive standing. Mail Manager, headquartered in the UK, specializes in offering email management solutions.

Major companies operating in the email management software market are Amazon.com Inc., Google LLC, Microsoft Corporation, IBM Corporation, Cisco Systems Inc., Oracle Corporation, Salesforce.com Inc., GoDaddy Inc., Twilio Inc., Rackspace Technology Inc., NortonLifeLock Inc., HubSpot Inc., Proofpoint Inc., Zoho Corporation Pvt. Ltd., Mimecast Services Limited, Barracuda Networks Inc., The Rocket Science Group LLC, McAfee LLC, Endurance International Group Holdings Inc., Intermedia.net Inc., Sendinblue SAS, Zimbra, Mailgun Technologies Inc., AWeber Communications Inc., IceWarp Ltd., Proton Technologies AG, FastMail Pty Ltd.

North America was the largest region in the email management software market in 2023. The regions covered in the email management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the email management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Email management software is a tool crafted to assist users in efficiently organizing, prioritizing, and overseeing their email communications. Its purpose lies in streamlining email exchanges within organizations, offering functions such as filtering, sorting, archiving, and automation to boost productivity, collaboration, and security in handling sizable email volumes.

The primary categories of email management software encompass cloud-based, on-premises, and other variants. Cloud-based solutions entail software, services, or infrastructure hosted and accessed via the internet, providing scalability, flexibility, and often cost-efficiency compared to on-premises alternatives. These platforms cater to various operating systems such as Windows, macOS, and Linux, serving organizations of different sizes, including large enterprises and small to medium-sized enterprises (SMEs). Email management software serves industry verticals such as banking, financial services and insurance (BFSI), healthcare, information technology (IT) and telecommunications, government, retail, education, travel and hospitality, among others.

The email management software market research report is one of a series of new reports that provides email management software market statistics, including the email management software industry global market size, regional shares, competitors with the email management software market share, detailed email management software market segments, market trends, and opportunities, and any further data you may need to thrive in the email management software industry. These email management software market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The email management software market consists of revenues earned by entities providing services such as email organization, communication management, and distribution technologies tailored for the efficient handling of electronic mail. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.