The affiliate tracking software market size has grown rapidly in recent years. It will grow from $3.48 billion in 2023 to $3.86 billion in 2024 at a compound annual growth rate (CAGR) of 11%. The growth witnessed in the historical era can be ascribed to several factors. These include the rapid digital transformation catalyzed by the pandemic, the burgeoning e-commerce landscape driving the demand for affiliate tracking solutions, the heightened importance of comprehending customer journeys, amplified emphasis on partnership marketing strategies, and the necessity to monitor user behavior across various devices.
The affiliate tracking software market size is expected to see rapid growth in the next few years. It will grow to $5.89 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to a variety of factors. These encompass the escalating dependence on data, the increasing inclination of small and medium enterprises towards affiliate marketing as a means to broaden their market reach, the emergence of influencer marketing necessitating sophisticated tracking capabilities, economic variables, and the proliferation of affiliate networks in terms of number and diversity. Key trends anticipated in the forecast period include the adoption of advanced analytics, the uptake of dynamic commission models, the integration of AI for enhanced fraud prevention, and the incorporation of IoT and advanced attribution models.
The affiliate tracking software market is anticipated to experience growth in tandem with the rapid expansion of e-commerce. E-commerce, which involves the buying and selling of goods or services over the internet, encompasses activities such as online shopping, digital marketplaces, and inter-business transactions. Factors fueling the surge in e-commerce include increased internet and mobile device usage, the convenience it offers, technological advancements, the impact of the COVID-19 pandemic, and the trend towards globalization and cross-border trade. Affiliate tracking software aids e-commerce businesses in monitoring affiliate-generated traffic and sales, managing affiliate relationships, and optimizing marketing strategies. For example, data from the United States Census Bureau shows that in May 2024, U.S. retail e-commerce sales for the first quarter of 2024 totaled $289.2 billion, indicating a 2.1 percent (±0.7%) increase from the previous quarter and highlighting the driving force behind the affiliate tracking software market's growth.
Leading companies in the affiliate tracking software sector are continuously enhancing their products with innovative features and updates to improve functionality, user experience, and adaptability to evolving user needs. These enhancements aim to boost accuracy in tracking and reporting, enhance user interfaces, provide comprehensive analytics, integrate with various platforms and tools, and offer customization options tailored to specific business requirements. For instance, Quality Unit, a Slovakia-based software development firm, introduced improvements to Post Affiliate Pro in July 2023, including a new private campaign status filter, which facilitates efficient navigation and organization of ongoing campaigns by filtering affiliates based on their status.
In April 2021, Impact, a U.S.-based software company, acquired Affluent to bolster its partnership cloud solution, empowering agencies to manage and optimize partnership programs with advanced analytics and automation features. Affluent, a U.S.-based affiliate tracking and reporting platform, caters to agencies seeking efficient management of partnership programs for multiple brands. It enables the consolidation of affiliate data, streamlining reporting processes, and strengthening client partnerships within a unified platform.
Major companies operating in the affiliate tracking software market are Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize, Rakuten Marketing, PartnerStack, Affise, OSI Affiliate Software, Voluum, ShareASale, Skimlinks, Refersion, LeadDyno, Tapfiliate, Post Affiliate Pro, Target Circle, QualityUnit, Everflow, FirstPromoter, Trackier, JROX Technologies, TrackingDesk, Scaleo, HitPath, AffTrack, Clickinc.com.
North America was the largest region in the affiliate tracking software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the affiliate tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Affiliate tracking software serves as a specialized tool utilized by businesses and marketers for the monitoring, management, and optimization of their affiliate marketing programs. Its primary function involves tracking the performance of affiliates, recording clicks, conversions, sales, and commissions while ensuring precise payment and reporting. Moreover, it furnishes valuable insights into the efficacy of distinct affiliate campaigns, aids in fraud detection, and facilitates adherence to data privacy regulations. By furnishing detailed analytics and real-time data, affiliate tracking software empowers businesses to make well-informed decisions and optimize their returns on investment in affiliate marketing.
Two main categories of affiliate tracking software exist on-premise and cloud-based. On-premise software is installed directly onto a company's servers, delivering complete control and heightened security. Suited for a spectrum of end-users ranging from small and medium enterprises to large enterprises, it caters to the needs of various entities including retailers, advertisers, and publishers.
The affiliate tracking software market research report is one of a series of new reports that provides affiliate tracking software market statistics, including the affiliate tracking software industry global market size, regional shares, competitors with affiliate tracking software market share, detailed affiliate tracking software market segments, market trends, and opportunities, and any further data you may need to thrive in the affiliate tracking software industry. These affiliate tracking software market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The affiliate tracking software market consists of revenues earned by entities by providing services such as affiliate link generation, performance tracking, real-time tracking, performance analysis, commission management, and reporting functionalities. The market value includes the value of related goods sold by the service provider or included within the service offering. The affiliate tracking software market also includes sales of servers, storage devices, networking hardware, and load balancers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The affiliate tracking software market size is expected to see rapid growth in the next few years. It will grow to $5.89 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to a variety of factors. These encompass the escalating dependence on data, the increasing inclination of small and medium enterprises towards affiliate marketing as a means to broaden their market reach, the emergence of influencer marketing necessitating sophisticated tracking capabilities, economic variables, and the proliferation of affiliate networks in terms of number and diversity. Key trends anticipated in the forecast period include the adoption of advanced analytics, the uptake of dynamic commission models, the integration of AI for enhanced fraud prevention, and the incorporation of IoT and advanced attribution models.
The affiliate tracking software market is anticipated to experience growth in tandem with the rapid expansion of e-commerce. E-commerce, which involves the buying and selling of goods or services over the internet, encompasses activities such as online shopping, digital marketplaces, and inter-business transactions. Factors fueling the surge in e-commerce include increased internet and mobile device usage, the convenience it offers, technological advancements, the impact of the COVID-19 pandemic, and the trend towards globalization and cross-border trade. Affiliate tracking software aids e-commerce businesses in monitoring affiliate-generated traffic and sales, managing affiliate relationships, and optimizing marketing strategies. For example, data from the United States Census Bureau shows that in May 2024, U.S. retail e-commerce sales for the first quarter of 2024 totaled $289.2 billion, indicating a 2.1 percent (±0.7%) increase from the previous quarter and highlighting the driving force behind the affiliate tracking software market's growth.
Leading companies in the affiliate tracking software sector are continuously enhancing their products with innovative features and updates to improve functionality, user experience, and adaptability to evolving user needs. These enhancements aim to boost accuracy in tracking and reporting, enhance user interfaces, provide comprehensive analytics, integrate with various platforms and tools, and offer customization options tailored to specific business requirements. For instance, Quality Unit, a Slovakia-based software development firm, introduced improvements to Post Affiliate Pro in July 2023, including a new private campaign status filter, which facilitates efficient navigation and organization of ongoing campaigns by filtering affiliates based on their status.
In April 2021, Impact, a U.S.-based software company, acquired Affluent to bolster its partnership cloud solution, empowering agencies to manage and optimize partnership programs with advanced analytics and automation features. Affluent, a U.S.-based affiliate tracking and reporting platform, caters to agencies seeking efficient management of partnership programs for multiple brands. It enables the consolidation of affiliate data, streamlining reporting processes, and strengthening client partnerships within a unified platform.
Major companies operating in the affiliate tracking software market are Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize, Rakuten Marketing, PartnerStack, Affise, OSI Affiliate Software, Voluum, ShareASale, Skimlinks, Refersion, LeadDyno, Tapfiliate, Post Affiliate Pro, Target Circle, QualityUnit, Everflow, FirstPromoter, Trackier, JROX Technologies, TrackingDesk, Scaleo, HitPath, AffTrack, Clickinc.com.
North America was the largest region in the affiliate tracking software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the affiliate tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Affiliate tracking software serves as a specialized tool utilized by businesses and marketers for the monitoring, management, and optimization of their affiliate marketing programs. Its primary function involves tracking the performance of affiliates, recording clicks, conversions, sales, and commissions while ensuring precise payment and reporting. Moreover, it furnishes valuable insights into the efficacy of distinct affiliate campaigns, aids in fraud detection, and facilitates adherence to data privacy regulations. By furnishing detailed analytics and real-time data, affiliate tracking software empowers businesses to make well-informed decisions and optimize their returns on investment in affiliate marketing.
Two main categories of affiliate tracking software exist on-premise and cloud-based. On-premise software is installed directly onto a company's servers, delivering complete control and heightened security. Suited for a spectrum of end-users ranging from small and medium enterprises to large enterprises, it caters to the needs of various entities including retailers, advertisers, and publishers.
The affiliate tracking software market research report is one of a series of new reports that provides affiliate tracking software market statistics, including the affiliate tracking software industry global market size, regional shares, competitors with affiliate tracking software market share, detailed affiliate tracking software market segments, market trends, and opportunities, and any further data you may need to thrive in the affiliate tracking software industry. These affiliate tracking software market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The affiliate tracking software market consists of revenues earned by entities by providing services such as affiliate link generation, performance tracking, real-time tracking, performance analysis, commission management, and reporting functionalities. The market value includes the value of related goods sold by the service provider or included within the service offering. The affiliate tracking software market also includes sales of servers, storage devices, networking hardware, and load balancers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Affiliate Tracking Software Market Characteristics3. Affiliate Tracking Software Market Trends and Strategies32. Global Affiliate Tracking Software Market Competitive Benchmarking33. Global Affiliate Tracking Software Market Competitive Dashboard34. Key Mergers and Acquisitions in the Affiliate Tracking Software Market
4. Affiliate Tracking Software Market - Macro Economic Scenario
5. Global Affiliate Tracking Software Market Size and Growth
6. Affiliate Tracking Software Market Segmentation
7. Affiliate Tracking Software Market Regional and Country Analysis
8. Asia-Pacific Affiliate Tracking Software Market
9. China Affiliate Tracking Software Market
10. India Affiliate Tracking Software Market
11. Japan Affiliate Tracking Software Market
12. Australia Affiliate Tracking Software Market
13. Indonesia Affiliate Tracking Software Market
14. South Korea Affiliate Tracking Software Market
15. Western Europe Affiliate Tracking Software Market
16. UK Affiliate Tracking Software Market
17. Germany Affiliate Tracking Software Market
18. France Affiliate Tracking Software Market
19. Italy Affiliate Tracking Software Market
20. Spain Affiliate Tracking Software Market
21. Eastern Europe Affiliate Tracking Software Market
22. Russia Affiliate Tracking Software Market
23. North America Affiliate Tracking Software Market
24. USA Affiliate Tracking Software Market
25. Canada Affiliate Tracking Software Market
26. South America Affiliate Tracking Software Market
27. Brazil Affiliate Tracking Software Market
28. Middle East Affiliate Tracking Software Market
29. Africa Affiliate Tracking Software Market
30. Affiliate Tracking Software Market Competitive Landscape and Company Profiles
31. Affiliate Tracking Software Market Other Major and Innovative Companies
35. Affiliate Tracking Software Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Affiliate Tracking Software Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on affiliate tracking software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for affiliate tracking software? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The affiliate tracking software market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: On-Premise; Cloud-Based2) By Application: Small And Medium Enterprises; Large Enterprises
3) By End-User: Retailers; Advertisers; Publishers
Key Companies Mentioned: Tipalti Inc.; Impact Tech Inc.; Commission Junction LLC; Partnerize; Rakuten Marketing
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Tipalti Inc.
- Impact Tech Inc.
- Commission Junction LLC
- Partnerize
- Rakuten Marketing
- PartnerStack
- Affise
- OSI Affiliate Software
- Voluum
- ShareASale
- Skimlinks
- Refersion
- LeadDyno
- Tapfiliate
- Post Affiliate Pro
- Target Circle
- QualityUnit
- Everflow
- FirstPromoter
- Trackier
- JROX Technologies
- TrackingDesk
- Scaleo
- HitPath
- AffTrack
- Clickinc.com.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | August 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 3.86 Billion |
Forecasted Market Value ( USD | $ 5.89 Billion |
Compound Annual Growth Rate | 11.1% |
Regions Covered | Global |
No. of Companies Mentioned | 26 |