Affiliate Software Global Market Report 2024

The affiliate software market size has grown strongly in recent years. It will grow from $24.14 billion in 2023 to $26.41 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth experienced in the historic period can be credited to the rise of e-commerce and online shopping, heightened competition among online retailers, the expansion of content sites, blogs, and influencers, advancements in tracking and attribution technology, as well as the surge in mobile commerce.

The affiliate software market size is expected to see strong growth in the next few years. It will grow to $38.48 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. Anticipated growth in the forecast period can be attributed to the increasing number of online businesses, the growing necessity for efficient management solutions, rising demand for digital marketing solutions, a heightened need for cost-effective options, and escalating investments in the advertising industry. Key trends expected in the forecast period include technological innovations, the emergence of new technologies and platforms, amplified investments in the advertising sector, the prevalence of performance-based marketing, the integration of data analytics and AI.

The growth in e-commerce activities is expected to drive the expansion of the affiliate software market in the foreseeable future. E-commerce, the process of buying and selling goods or services online, has seen a surge due to its convenience, scalability, digital catalogs, and mobile commerce. This surge has led to increased demand for affiliate software, which aids in tracking links and coupon codes, generating detailed reports, and optimizing e-commerce strategies for improved reach and revenue. For instance, in November 2023, e-commerce sales in Canada were $2.34 billion, projected to reach $40.3 billion by 2050, as reported by the International Trade Administration. Consequently, the rise in e-commerce activities is fueling the growth of the affiliate software market.

Key players in the affiliate software market are innovating by introducing solutions such as server parallel tracking to enhance affiliate marketing campaign performance. Server parallel tracking solutions optimize campaign management, ensuring swift user redirection to offer pages. For example, Affise, a Lithuania-based company, launched server parallel tracking in May 2023. This feature accelerates user access to offer pages by concealing redirects, reducing dependence on browsers, and preventing traffic loss. It synchronizes redirects and click measurement in the background, facilitating efficient user redirection.

In January 2021, Admitad, a UAE-based performance marketing company, acquired Tapfiliate, a Netherlands-based affiliate software company, for an undisclosed sum. This acquisition aims to broaden Admitad's offerings, providing a more comprehensive ecosystem for advertisers, publishers, and consumers in the affiliate marketing domain.

Major companies operating in the affiliate software market are Awin Ltd., Impact Tech Inc., CJ Affiliate, Pepperjam LLC, Partnerize, Rakuten Advertising, Income Access, OSI Affiliate Software, Omnistar Interactive LLC, Refersion Inc., ClickInc, AvantLink, Pantastic, Freedom, Post Affiliate Pro, Quality Unit LLC, Everflow, Affiliate Network, Titan LLP, HasOffers, PayKickstart LLC, LeadDyno LLC, Tapfiliate, Trackonomics Ltd., iDevAffiliate Inc.

North America was the largest region in the affiliate software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the affiliate software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Affiliate software serves as a specialized platform or system designed to facilitate and manage affiliate marketing programs. In affiliate marketing, a performance-based strategy, businesses (merchants or advertisers) collaborate with affiliates (publishers or marketers) to promote their products or services, offering a commission for sales or leads generated through the affiliates' promotional efforts. This software streamlines program management, enhances tracking and attribution, fosters communication and collaboration between merchants and affiliates, and ultimately contributes to driving sales, leads, and revenue.

The primary types of affiliate software include on-premise and cloud-based solutions. On-premise refers to computing infrastructure, systems, software, and data hosted within an organization's physical locations, such as office buildings or data centers. These solutions find application across various sectors, including small and medium enterprises, large enterprises, and are utilized by retailers, publishers, advertisers, and other end-users.

The affiliate software market research report is one of a series of new reports that provides affiliate software market statistics, including affiliate software industry global market size, regional shares, competitors with an affiliate software market share, detailed affiliate software market segments, market trends, and opportunities, and any further data you may need to thrive in the affiliate software industry. This affiliate software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The affiliate software market consists of revenues earned by entities by providing software programs, marketing affiliate programs, web design affiliate programs, and office software affiliate programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The affiliate software market also includes sales of fraud prevention tools, tracking, and analytical tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.