Absorbent Paper Global Market Report 2024

The absorbent paper market size has grown strongly in recent years. It will grow from $144.79 billion in 2023 to $156.85 billion in 2024 at a compound annual growth rate (CAGR) of 8.3%. The increase observed in the historic period can be credited to the need for personal hygiene items, progressions in manufacturing techniques, an uptick in hospital establishments, a surge in surgical procedures, and heightened public awareness regarding health and cleanliness.

The absorbent paper market size is expected to see strong growth in the next few years. It will grow to $219.5 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The projected growth for the upcoming period is linked to the expanding population, escalating disposable incomes, heightened awareness of sanitation practices, economic expansion, and mounting environmental apprehensions. Prominent trends anticipated in the forecast period encompass a transition towards sustainable and environmentally conscious products, developments in biodegradable materials, technological innovations, strategic collaborations, and expansions in facility infrastructure.

The surge in demand for hygiene products is anticipated to drive the growth of the absorbent paper market. Hygiene products, which include toothpaste, deodorants, laundry detergents, medical gloves and gowns, and hand hygiene products, are specifically designed to promote cleanliness, prevent germ transmission, and maintain personal or environmental hygiene. This increase in demand is fueled by a heightened awareness of cleanliness and hygiene, as well as growing concerns for disease prevention and public health, prompting consumers to prioritize the purchase and usage of such items. Absorbent paper is a key component in various hygiene products due to its effective moisture management, ability to enhance cleanliness, and provision of convenience. For example, between October and December 2022, the UK's Department of Health and Social Care noted a significant rise in the usage of hand hygiene products and gloves, indicating the escalating demand for hygiene-related items and subsequently contributing to the growth of the absorbent paper market.

Major companies in the absorbent paper market are innovating with products such as kitchen napkins. Also referred to as paper napkins or serviettes, kitchen napkins are disposable absorbent paper products used in kitchens and dining areas to maintain cleanliness during food preparation and consumption. For instance, in April 2024, the US-based Scott Paper Company introduced the Calorie Absorber Pro, a state-of-the-art paper kitchen towel equipped with advanced absorption technology. This innovative product effectively absorbs excess oil and grease from food, thereby reducing the calorie content of meals. Crafted from ultra-durable, high-absorbency paper, the Calorie Absorber Pro ensures reliability during heavy-duty kitchen tasks, boasting a unique texture that maximizes surface-area contact for efficient absorption.

In July 2021, Essity AB, a Sweden-based hygiene and health company, acquired Asaleo Care Limited, an Australia-based personal care and hygiene company, for $760 million. This strategic acquisition aims to enhance Essity's market share, product offerings, and operational efficiency while consolidating its position in the Asia-Pacific hygiene products industry.

Major companies operating in the absorbent paper market are International Paper Company, Kimberly-Clark Corporation, Smurfit Kappa Group, Stora Enso Oyj, Metsä Group, Unicharm Corporation, Suzano Papel e Celulose S.A., Domtar Corporation, Resolute Forest Products Inc., Cascades Inc., Sofidel Group, Hokuetsu Corporation, Clearwater Paper Corporation, Glatfelter Corporation, Kruger Inc., Koehler Paper Group, Neenah Inc., Mondi Group, Nippon Paper Industries Co. Ltd., Ahlstrom-Munksjo, Keryas Paper Industry, Dr. Papel, PG Paper Company Ltd., PRAK Group of Companies, Envoy Solution.

North America was the largest region in the absorbent paper market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the absorbent paper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the absorbent paper market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Absorbent paper, crafted specifically to soak up and hold liquids, comprises cellulose fibers arranged in a porous structure. Its primary function is to efficiently absorb various fluids such as water, oil, and similar substances, boasting traits of high absorbency, wet strength, and rapid drying.

In the absorbent paper market, key categories include cotton absorbent paper, pure wood pulp absorbent paper, and other variants. Cotton absorbent paper, primarily composed of cotton fibers renowned for their absorbent quality and softness, serves specialized purposes. Its applications span across diverse sectors such as packaging, personal care, home care, medical, food and beverage, among others, including products such as diapers, sanitary napkins, and absorbent masks.

The absorbent paper market research report is one of a series of new reports that provides absorbent paper market statistics, including absorbent paper industry global market size, regional shares, competitors with an absorbent paper market share, detailed absorbent paper market segments, market trends, and opportunities, and any further data you may need to thrive in the absorbent paper industry. This absorbent paper research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The absorbent paper market consists of sales of paper towels, surgical drapes, industrial absorbent pads, toilet paper, and food packaging liners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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