U.S. Insulated Bottles, Mugs & Tumblers Market - Focused Insights 2024-2029

The U.S. Insulated Bottles, Mugs & Tumblers Market was valued at USD 582.28 million in 2023, and is expected to reach USD 748.17 million by 2029, rising at a CAGR of 4.27%.

MARKET TRENDS & DRIVERS

Surge in Demand for Personalization

The demand for personalization in the U.S. insulated bottles, mugs & tumblers market is due to various factors, including gifting, self-expression & uniqueness, and increased disposable income. Customized bottles make a perfect gift for corporate events, family, or friends. Due to the personalization, it makes the present more memorable by adding a special touch. Consumers have a growing preference for customized and personalized products and services. Consumers are looking for products that can reflect their individuality. The individual can add logos engravings or choose patterns & colors that match their style. In the U.S., people are willing to spend more for extra features like customization. It can reflect an increase in disposable income. Many of the companies present in the U.S. are offering custom products offering to gain traction in the market. For instance, CamelBak, Klean Kanteen, RTIC Outdoors L.L.C., MIRA Brands, Simple Modern, S'well, Thermos L.L.C., etc. companies are offering custom solutions in this market. Technological advancement and the rise of retail are the major factors driving the demand for personalization in insulated bottles, mugs, and tumblers. Online platforms make it easier for companies to offer custom options. It helps to reach a wider audience. New technologies allow for more intricate designs and faster turnaround times. The I.T. companies are more interested in buying custom products for gifting their employee. It helps to increase the brand or organization's identity. It leads to the demand for insulated bottles, mugs, & tumblers.

Increasing Demand for Portable & Lightweight Bottles, Mugs & Tumblers

The demand for portable & lightweight bottles, mugs, & tumblers is rising significantly in the U.S. market due to various factors, including busy lifestyles, sustainability, health & wellness, and evolving preferences. In the U.S., people are more on the go. Thus, they require drinkware that can keep them up. Lightweight & portable bottles, mugs & tumblers are easy to carry during errands, commutes, or outdoor activities. In the U.S., people are not willing to sacrifice patterns & colors for functionality. Manufacturers are focusing on innovative and stylish portable and lightweight bottles. Zojirushi is offering lighter products. For instance, these products are 25 percent lighter than the company's other 24 oz wide-mouth bottles. Hydro Flask offers a 24 oz lightweight wide-mouth trail series in the U.S. market. Staying hydrated is a major part of a healthy lifestyle. Insulated bottles help to maintain the required temperature of the drinks. Lightweight options offer an easier way to carry more water. The rising concerns about plastic pollution drive the demand for reusable products. Lighter products have fewer materials, which can reduce the environmental footprints. The rising outdoor activities, such as camping, traveling, and hiking, require lighter and portable pottles. Americans buy 29 billion water bottles a year. This drives the demand for insulated bottles, mugs, & tumblers.

Rising Demand for Aesthetically Appealing Bottles, Mugs, & Tumblers

The demand for aesthetically appealing bottles, mugs, & tumblers is rising significantly in the U.S. market due to various factors, including increased focus on personalization, social media, and health & wellness trends. Hydro Flask is offering slick & minimalist design-based products. Hydro Flask offers a 24 oz Insulated shaker bottle, which is an ergonomic shape & for a good grip. Klean Kanteen offers a limited edition 20 oz classic insulated water bottle with a bamboo cap - sunset and Mountain to attract consumers. Insulated bottles help maintain proper hydration, and attractive bottles remind you constantly to focus on drinking water. The rising social media platforms help to promote various products and gain traction in the market. Social media platforms like Instagram help to provide a more visually appealing view. The millennials are more active on social media. Over 90% of the millennials in the U.S. use social media actively. U.S. consumers are likelier to know about the brands offering stylish options. The companies focus on providing insulated bottles, mugs, & tumblers with various colors and patterns. A good-looking product can be a fashion statement. Consumers are looking for new ways to express themselves. Water bottles, mugs & tumblers are no exceptions. Various manufacturing companies offer bulk customization options with various design-based products. It drives the demand for insulated bottles, mugs, & tumblers.

INDUSTRY RESTRAINTS

Threat from Non-Insulated Bottles, Mugs & Tumblers

Non-insulated bottles, mugs & tumblers do not have the protective layer or insulation in insulated products. The main reason people prefer non-insulated products is their light weight and affordability. Non-insulated products do not have double or triple layers of insulation. Thus, they are more portable and lighter in weight than insulated products. It makes it easier to carry such products while on the go. These products are cheaper to produce and purchase. It can be a major factor when purchasing for budget-conscious consumers focusing on hydration. Many people are habituated to non-insulated disposable bottles or cups. It makes it more convenient for them to use during office hours or travel. During the forecast period, it may hinder the market growth for insulated bottles, mugs, & tumbrels in the U.S. market.

SEGMENTATION INSIGHTS

INSIGHT BY PRODUCT TYPE

The U.S. insulated bottles, mugs, & tumblers market by product type is segmented into bottles, tumblers, and mugs. The bottles segment holds the largest market share in 2023. The growing segment is due to an increasing focus on hydration and health consciousness. The U.S. people are aware of the importance of staying hydrated during work. Insulated bottle keeps water & beverages hot or cold for extended periods. The changing climate conditions have increased demand for insulated bottles in the U.S. market. Insulated bottles are made of stainless steel and are built to last. Compared to disposable plastic bottles, it reduces waste. The trend of eco-consciousness is rising in the U.S. Due to this, the demand for reusable bottles is growing significantly in the U.S. The demand for travel or outdoor activity insulated bottles is rising across the U.S.

By Product

• Bottles
• Tumblers
• Mugs

INSIGHT BY USAGE TYPE

The U.S. insulated bottles, mugs, & tumblers market by usage type is categorized into water and beverages. The beverages segment shows significant growth, with the fastest-growing CAGR during the forecast period. The segment is growing significantly. It is driven by the desire to keep cold drinks cold and hot drinks hot for extended periods. It caters to tea, coffee, and beverage enthusiasts who want to keep their drinks at the perfect temperature for a whole day. Beverage mugs and tumblers are available in the U.S. market in various styles and sizes. Thus, it is suitable for different beverages. Reusable tumblers and mugs reduce reliance on disposable tea/coffee cups. Rising consumption of hot/cold drinks in the U.S. drives the demand for insulated bottles, mugs, & tumblers during the forecast period.

By Usage

• Water
• Beverages

INSIGHT BY GENDER TYPE

Based on gender segment, the female segment dominates with the largest share in the U.S. insulated bottles, mugs, & tumblers market. In the U.S., females focus on health & wellness as they have active lifestyles. The increasing popularity of fitness classes & yoga, outdoor activities, etc., from the female segment drives the demand for health & wellness products. Heart disease is a leading cause of death in the U.S. women population, accounting for 20% of all deaths among women. Thus, women are focusing on maintaining their health. They focus on staying hydrated for longer hours by carrying a bottle during the activities. It drives the demand for insulated bottles, mugs & tumblers in the U.S. during the forecast period.

By Gender

• Females
• Males

INSIGHT BY AGE GROUP TYPE

Based on age group, the 29 age group segment showcases prominent growth, with the highest CAGR during the forecast period. This segment includes kids, students, younger professionals, etc, who prioritize style and portability for insulated mugs and bottles. Many people under 29 are active outdoors, engaging in sports, and staying health-conscious. Their focus on hydration and drink needs is driving market growth. Environmental awareness is more prevalent among younger adults, as insulated products offer sustainable alternatives for single-use plastic bottles and cups. The companies focus on collaborations with athletes, social media personalities, or celebrities. It can boost sales and brand awareness. It drives the demand for insulated bottles, mugs & tumblers in the U.S. market during the forecast period.

By Age

• Below 29
• 30 to 49
• 50 to 64
• 65 & Above

INSIGHT BY DISTRIBUTION CHANNEL

Based on the distribution channel, the e-commerce/online channel shows prominent growth, with the fastest-growing CAGR during the forecast period. The consumer preference for e-commerce is growing significantly in the U.S. market due to various factors, including convenience, social media influence, direct-to-consumer sales, and subscription services. Online stores shopping offer ease of comparison and convenience, which allows consumers to browse a larger variety of brands & their products as per their comfort. The consumer can get reviews of products and a perfect product as per their choice. Online platforms deliver the products to customers' addresses at their convenience. It drives the demand for insulated bottles, mugs, & tumblers in the U.S. market.

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• E-commerce
• Convenience Stores

COMPETITIVE LANDSCAPE

The U.S. insulated bottles, mugs, & tumblers market report contains exclusive data on 34 vendors. The U.S. insulated bottles, mugs, and tumblers market is competitive, with new entrants and established players vying for market share. Established players are known for their high quality, durability, and wide range of insulated products. Many new entrants are known for their colorful and stylish insulated bottles in this market. They are also focusing on sustainability and offering eco-friendly & BPA-free insulated bottles. The brands in this market are promoting reusable materials-based products which can reduce plastic waste. The manufacturing companies in this market are focusing on adopting new technologies to improve the functionality and performance of insulated bottles, mugs, & tumblers. The companies are focusing on social media advertising and campaigns to gain traction in this market.

Key Vendors

• CamelBak
• HAVI
• Helen of Troy Limited
• Klean Kanteen
• MIRA Brands
• Newell Brands
• Simple Modern
• S'well
• Thermos L.L.C.
• Yeti Holdings

Other Prominent Vendors

• BruMate Inc.
• CORKCICLE
• Igloo Products Corp.
• MiiR
• RTIC Outdoors LLC
• Takeya USA Corporation
• Trove Brands, LLC
• Zojirushi
• Cayman Fitness
• Chilly's
• Custom Earth Promos
• Fnova
• Healthy Human, LLC
• Ice Shaker
• LAMOSE
• LifeStraw
• Nestle
• Rehydrate Pro
• RELYmedia
• Steelys Drinkware
• TERVIS TUMBLER COMPANY
• TIGER CORPORATION
• Tru Flask
• Walmart

KEY QUESTIONS ANSWERED:

1. How big is the U.S. insulated bottles, mugs, & tumblers market?
2. What are the key trends in the U.S. insulated bottles, mugs, & tumblers market?
3. What is the growth rate of the U.S. insulated bottles, mugs, & tumblers market?
4. Who are the major players in the U.S. insulated bottles, mugs, & tumblers market?