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Mobile Gaming Market Report and Forecast 2024-2032

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    Report

  • 166 Pages
  • July 2024
  • Region: Global
  • Expert Market Research
  • ID: 5990233
According to the report, the global mobile gaming market size reached approximately USD 87.95 billion in 2023. Aided by the widespread adoption of smartphones globally, the market is projected to grow at a CAGR of 7.60% between 2024 and 2032, reaching a value of around USD 160 billion by 2032.

Mobile gaming refers to playing games on a mobile device, such as a smartphone or tablet, which allows users to engage in gaming activities without the need for stationary consoles or computers. These games range from simple puzzles to complex strategy and multiplayer online games, offering various genres and experiences to cater to a broad audience. Mobile games are typically downloaded from app stores, like Google Play Store or Apple App Store, or played through mobile web browsers.

The global mobile gaming market has experienced explosive growth over the past decade, becoming one of the most dynamic segments of the gaming industry. This growth is propelled by several key trends and factors that influence both the supply and demand sides of the market.

One of the most significant factors influencing mobile gaming market growth is the widespread adoption of smartphones globally. As these devices become more affordable and accessible, the potential user base for mobile games continues to expand. Smartphones have evolved to offer high processing power, large memory capacities, and advanced graphics capabilities that were once only available on PCs or consoles, making them an ideal platform for gaming.

Technological advancements in mobile devices, including faster processors, better graphics, and improved touch screen interfaces, have enabled developers to create more complex and engaging games. This has bridged the gap between mobile gaming and traditional console or PC gaming in terms of quality and experience, attracting a wider audience, including hardcore gamers.

The mobile gaming market expansion is characterised by constant innovation. Game developers are continually exploring new genres, gameplay mechanics, and monetisation models. The rise of augmented reality (AR) and virtual reality (VR) games, exemplified by successes like Pokémon Go, has added a new dimension to mobile gaming, providing immersive and interactive experiences.

The monetisation strategy in the mobile gaming market predominantly revolves around the freemium model, where games are free to play, but players can make in-game purchases for virtual goods, additional content, or enhancements. This model has proven highly effective, allowing developers to attract a large number of players and generate revenue from a subset of users who make purchases.

Mobile games are increasingly emphasising social interactions and multiplayer functionalities. This mobile gaming market trend is facilitated by the widespread availability of high-speed internet and the integration of social media within games, allowing players to connect, compete, and collaborate in real-time, regardless of geographical location.

While mobile gaming includes a range of genres, casual games have been particularly successful in capturing a broad demographic that includes all ages and skill levels, contributing to the mobile gaming market expansion. These games are typically easy to learn but hard to master, making them appealing for short, engaging play sessions.

Despite its rapid growth, the mobile gaming market faces several challenges. Market saturation with numerous games being released daily makes it increasingly difficult for individual titles to stand out. Additionally, the reliance on the freemium model raises concerns about the ethical implications of in-game spending, especially among younger audiences.

Regulatory changes, particularly in key markets like China, also impact the mobile gaming market growth. Governments are scrutinizing the effects of gaming on social behaviour, health, and security, leading to stricter regulations on game content and monetisation practices, which could affect market dynamics.

Market Segmentation

The global mobile gaming market can be divided based on type, device type, platform, monetisation type, and region.

Market Breakup by Type

  • Action or Adventure
  • Casino
  • Sports and Role Playing
  • Strategy and Brain

Market Breakup by Device Type

  • Smartphone
  • Tablet
  • Others

Market Breakup by Platform

  • Android
  • iOS
  • Others

Market Breakup by Monetisation Type

  • In-app Purchases
  • Paid Apps
  • Advertising

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global mobile gaming market. Some of the major players explored in the report are as follows:
  • Tencent Holdings Limited
  • NetEase, Inc.
  • Activision Blizzard, Inc.
  • Supercell Oy
  • Electronic Arts Inc.
  • Gameloft SE
  • Nintendo Co., Ltd.
  • Ubisoft Entertainment
  • Sony Corporation
  • Bandai Namco Entertainment America Inc.
  • Rovio Entertainment Corporation
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mobile Gaming Market Analysis
8.1 Key Industry Highlights
8.2 Global Mobile Gaming Historical Market (2018-2023)
8.3 Global Mobile Gaming Market Forecast (2024-2032)
8.4 Global Mobile Gaming Market by Type
8.4.1 Action or Adventure
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Casino
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Sports and Role Playing
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Strategy and Brain
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Mobile Gaming Market by Device Type
8.5.1 Smartphone
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Tablet
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Mobile Gaming Market by Platform
8.6.1 Android
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 iOS
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Mobile Gaming Market by Monetisation Type
8.7.1 In-app Purchases
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Paid Apps
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Advertising
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Mobile Gaming Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Mobile Gaming Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mobile Gaming Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mobile Gaming Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mobile Gaming Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mobile Gaming Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Tencent Holdings Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 NetEase, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Activision Blizzard, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Supercell Oy
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Electronic Arts Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Gameloft SE
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nintendo Co., Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Ubisoft Entertainment
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Sony Corporation
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Bandai Namco Entertainment America Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Rovio Entertainment Corporation
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mobile Gaming Market: Key Industry Highlights, 2018 and 2032
2. Global Mobile Gaming Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Mobile Gaming Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Mobile Gaming Historical Market: Breakup by Device Type (USD Billion), 2018-2023
5. Global Mobile Gaming Market Forecast: Breakup by Device Type (USD Billion), 2024-2032
6. Global Mobile Gaming Historical Market: Breakup by Platform (USD Billion), 2018-2023
7. Global Mobile Gaming Market Forecast: Breakup by Platform (USD Billion), 2024-2032
8. Global Mobile Gaming Historical Market: Breakup by Monetisation Type (USD Billion), 2018-2023
9. Global Mobile Gaming Market Forecast: Breakup by Monetisation Type (USD Billion), 2024-2032
10. Global Mobile Gaming Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Mobile Gaming Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Mobile Gaming Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Mobile Gaming Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Mobile Gaming Market Structure

Companies Mentioned

  • Tencent Holdings Limited
  • NetEase, Inc.
  • Activision Blizzard, Inc.
  • Supercell Oy
  • Electronic Arts Inc.
  • Gameloft SE
  • Nintendo Co., Ltd.
  • Ubisoft Entertainment
  • Sony Corporation
  • Bandai Namco Entertainment America Inc.
  • Rovio Entertainment Corporation

Methodology

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