Financial media networks (FMNs) promise to let financial institutions (FIs) monetize their customer data. But FIs will have to prove to advertisers that FMNs are worthy of their ad budgets - and convince customers that in-app ads add value.
Key Question: How can FIs maximize the FMN opportunity?
Key Stat: Between 2024 and 2026, FMN ad spending in the US will grow at a compound annual growth rate (CAGR) of 107% to hit $1.50 billion, per our forecast. While it will account for only 0.4% of US digital ad spending, the niche space holds lucrative potential.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 7 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Why should FIs have FMNs on their radar?
- What will drive FMN growth?
- Who are the current FMN players?
- Who will win the FMN crown?
- What challenges to FMN success will FIs face?
- How will FMNs evolve?
- Sources
- Media Gallery
Charts in This Report
- US Financial Media Network Ad Spending, 2023-2026 (billions and % of digital ad spending)
- Types of Identity Solutions Marketing Professionals Worldwide Consider Most Viable Solution to Deprecation of Third-Party Cookies, Aug 2023 (% of respondents)
- The Evolution of Chase's Customer Data Monetization Strategy
- Websites on Which US Consumers Are Most Receptive to Advertising, Q3 2023 (% of respondents)
- Leading Ways Retail Media* Can Be Improved According to US Retail Media Decision-Makers, June 2023 (% of respondents)
- Challenges Brands and Advertisers in Select Countries* Face When Using Retail Media Networks, Aug 2023 (% of respondents)
- Retail Media Inventory That US Marketers Want* More of From Retail Media Networks, March 2023 (% of respondents)
