Almost 2 Years After Its Explosive Public Debut, Is GenAI Evolving From Hype to Habit?
As generative AI (genAI) reshapes how businesses and consumers use digital technologies, the shift also has implications for the advertising industry. The number of genAI users is expected to reach 100 million in 2024, even as growth slows from 2023's blistering pace.
Key Question: How can advertisers leverage the potential of genAI while adapting to its influence on consumer behavior and brand awareness?
Key Stat: GenAI users in the US grew from 7.8 million in 2022 to 77.8 million in 2023, representing a nearly 900% growth rate. The growth rate is now moderating but remains strong, positioning the technology’s user base as a significant market force by 2026.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 6 Charts: Reliable data in simple displays for presentations and quick decision making.
- 1 Expert Perspective: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- GenAI is in the early stages of revolutionizing how consumers and businesses use digital technologies
- GenAI’s rapid growth moderates as users assess the technology’s potential
- GenAI adoption is spurring a workplace transformation
- GenAI use cases vary, with text generation and personalized recommendations taking the lead
- The rapidly changing genAI landscape presents opportunities and challenges
- What should advertisers do to capitalize on genAI’s growth opportunities?
- Interviews
- Sources
- Media Gallery
Charts in This Report
- US Generative AI (GenAI) Users and Penetration, 2022-2026 (millions and % of internet users)
- US Generative AI At-Work User Penetration, 2022-2026 (% of internet users)
- Current and Expected Stage of Generative AI (GenAI) Deployment at Companies According to IT Decision-Makers Worldwide, Feb 2024 (% of respondents)
- GenAI's Top Use Cases Are for Work and for Text Creation and Editing (% of US generative AI (genAI) users, by type, 2022-2026)
- GenAI Tools From Top Tech Players
- US Generative AI User Share, by Platform, 2022-2026 (% of total)
Interviewed for This Report
- Shelly Kramer, theCUBE Research - Managing Director, Principal Analyst
