Baby Care Products Market - Forecasts from 2024 to 2029

The global baby care products market is projected to grow at a CAGR of 5.54% over the forecast period, from US$147.403 billion in 2024 to US$192.977 billion by 2029.

Baby care products, such as diapers, wipers, and nutrition items, enable parents to meet the varied needs of their newborn. Major economies, namely the United States, China, and the European Union invest in new technologies to develop infant formulas and other related products based on a modern approach.

The baby care products market is experiencing steady growth, primarily driven by the booming parents' demand for innovative products that bolster their infants' health, learning, and motor skills. As people learn more about hazardous synthetic chemicals, they look for paraben-free items with no artificial ingredients that are vegan-friendly. For various reasons, including growth in healthcare services to neonates, improvement in living standards, and support from organizations such as WHO and other NGO programs, demand for childcare items should grow markedly within the stipulation period.

Moreover, the rise of C-sections and premature deliveries has affected baby care products. For instance. the total number of births by cesarean delivery in 2023 was 32.4%, whereas low-risk deliveries were 26.6% in the USA. Hospitals and caregivers, especially those in Neonatal Intensive Care Units (NICUs), need some hospital-specific products like diapers meant for infants with a lot of unique needs. These needs include feeding solutions and skincare, with particular emphasis being put on sensitivity to such requirements. Highly nutritious baby formulas are required more due to the need for specific formulas that often contain the nutrients that are required by infants who are usually born prematurely for growth.

Further, increased income in developing nations and rapid urbanization are two more factors driving the baby care products market growth. The increase in global spending on babies' health and well-being can be attributed to the worldwide push for health care and cleanliness. Moreover, companies have significantly invested in new products and promotion strategies to increase their market.

GLOBAL BABY CARE PRODUCTS MARKET DRIVERS

The growing infant population is expected to boost the demand for the baby care products market globally

The increase in the number of infants is the key factor driving the market for baby care products. For instance, as per the Federal Interagency Forum on Child and Family Statistics, the population of children from the age group of 0-5 increased from 23.3 million in 2022 to 23.4 million in 2023. These developments give rise to diverse kinds of baby care products that buyers can choose from.

Moreover, the increasing realization of infant health and safety is provoking the upswing of the need for materials containing natural contents and compliance with safety standards. For instance, in the United States, the Food and Drug Administration (FDA) lays down rules on what is safe when it comes to labelling infant food, together with other concerns like safety measures.

Additionally, increasing innovation in businesses creates goods that satisfy parents' changing wants and needs. Parents are demanding baby care products that align with their values as they become more environmentally conscious and health conscious. Novel products that tackle these issues have the potential to draw in new clients while holding on to current ones, thus propelling market expansion. Accelerating market growth requires consumers to purchase more high-quality infant food products that give babies the nutrition they need. For instance, the French company Danone introduced formula milk in March 2021, and it will be available in the UK in the form of pre-measured tabs. The new formula milk tabs dissolve easily, providing a simple and convenient way for mothers to feed babies.

Moreover, a well-known infant food brand, Gerber, announced the launch of Plant-tastic, its first plant-based baby food, in April 2022.

Global Baby Care Products Market Segment Analysis

The infant formula segment is expected to propel the market expansion

Infant formula comprises vitamins, minerals, proteins, and other necessary nutrients required by babies, especially ones aged from 0 to 6 months, to improve their bone density, manage weight, and improve the immune system, thereby enabling them to resist illness and malnutrition deficiencies.

The infant population in major countries such as India, which accounts for a major portion of the global population, is witnessing constant growth, which is anticipated to bolster the demand for infant nutrition in such nations. For instance, according to the WHO’s “Demographic Facts About ESA 2023”, in 2023, the estimated number of newborns in Eastern and Southern Africa stood at 18.5 million. By 2030, the number is expected to reach up to 20 million.

Moreover, iron content is necessary for growing babies' diets as it improves their ability to learn and assists red blood cells in carrying oxygen throughout the entire body. Iron-mortified infant formulas can fulfill such needs, and with the growing prevalence of iron deficiency in newborns, the demand for such baby food items is projected to grow positively in the coming years.

Additionally, major organizations, namely the World Health Organization and Baby Care Foundation, are implementing various initiatives and schemes to bolster infant nutrition, especially in underdeveloped areas, such as Africa, which is expected to further the scope of infant formula.

India is predicted to contribute at a significant pace to market growth.

India accounts for a major portion of the global population, and over the years, the country has experienced a steady growth in its infant population. For instance, according to the data provided by the Ministry of Health and Family Welfare, in 2023, the total number of infants ages 0 to 1 year in India stood at 2,66,40,200. This represented 2,55,620 additional births over the total strength recorded in 2022. Major states, namely Bihar, Delhi, Karnataka, Maharashtra, and Madhya Pradesh accounted for a major portion of the infant population.

With such an increase in the infant population, the demand and consumption of infant nutrition, including baby food and formulas, is set to witness an upward trajectory. Additionally, owing to rapid urbanization and growing awareness amongst parents regarding babies’ health, the scope for Bay Care products is anticipated to witness an upward trajectory.

Moreover, the well-established presence of major market players, namely Nestle, Johnson & Johnson, Dabur International Limited, Unilever, and The Himalayan Drug Company, which provides extensive product offerings for baby care, is also driving the market growth at the country level. For instance, Dabur provides baby care products under “Pre-bath”, “Bath”, “Post-Bath”, and “Hygiene” segments which provide creams, lotions, wipes, and diapers. Furthermore, favorable initiatives undertaken by the Indian government, such as “Pooshan Abhiyan”, which aims to bolster infant nutrition, are acting as an additional driving factor.

Market Segmentation

Global Baby Care Products Market is segmented and analyzed as below:

By Type

• Baby Food
  • Infant Formula
  • Dried Baby Food
  • Others
• Body Care
  • Diapers and Wipes
  • Skin and Hair Care
  • Clothing and Apparel
  • Others
• Safety and Convenience
  • Prams and Strollers
  • Car Seat
  • Furniture and Bedding
  • Others

By Distribution Channel

• Online
  • Separate Online Store
  • Multi-vendor Marketplace
• Offline
  • Supermarket/Hypermarket
  • Speciality Stores
  • Pharmacies and Drugstores
• Other Retail Channels

By Geography

• North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Others
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • Others
• Asia Pacific
  • Japan
  • China
  • India
  • Others