Enforcement Will Reach a Fever Pitch This Election Year
For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays - including digital advertising.
Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?
Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages - about one-third and two-thirds, respectively - amid heightened regulatory scrutiny.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 3 Charts: Reliable data in simple displays for presentations and quick decision making.
- 1 Expert Perspective: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Antitrust enforcement has kicked into high gear
- Big Tech has amassed tremendous influence over the digital ad market
- Regulators have become more critical of Big Tech
- Big Tech antitrust will have another big year in 2024
- The 2024 election will shape the next four years of antitrust enforcement
- What do marketers need to do?
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
- Alphabet and Meta Have Both Pursued Fewer Acquisitions in Recent Years
- Big Tech Has More Than Doubled Its Share of the Digital Ad Market Since We Began Tracking It
- Over 3 Years, Fewer Americans Reported Having a Lot of Confidence in Large Tech Companies
Interviewed for This Report
- Ana Milicevic, Sparrow Advisers - Co-Founder and Principal
