Personalization is a priority in retail, and generative AI (genAI) is making it easier than ever to give customers individualized experiences. As they plan their personalization strategies, retailers need to understand the potential use cases of genAI technology.
Key Question: What are the key personalization use cases for genAI in retail, and how should retailers prioritize them?
Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, per a December 2023 survey by Bolt.
Here’s what’s in the full report
- 1 Exportable file for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Why does genAI for personalization matter right now?
- What are the key use cases of genAI for personalization?
- How should retailers prioritize these use cases for genAI-fueled personalization?
- What else should brands and retailers keep in mind?
- Sources
- Media Gallery
Charts in This Report
- How Should Retailers Prioritize Generative AI (GenAI) Use Cases?
- US Digital Retailers Believe AI Will Affect Their Business in 2024 More Than Any Other Trend (% of US digital retailers, Dec 2023)
- Generative AI (GenAI) Use Cases for Personalization in Retail
- How Should Retailers Prioritize Generative AI (GenAI) Use Cases?
