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US Ecommerce by Category 2024: A Slowdown in Growth Reshapes the Landscape

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    Report

  • March 2024
  • Region: United States
  • Emarketer
  • ID: 5990492

Last year, US ecommerce sales grew at the slowest pace since 2009. In 2024, we expect a tepid boost in growth, fueled by sales of household goods in two key categories: health, personal care, and beauty and food and beverage.

This report will:

  • Share the forecast for US retail ecommerce sales.
  • Reveal a shift in the ecommerce landscape, as household essentials outpace growth of the categories that have historically dominated ecommerce.
  • Help brands and retailers capitalize on opportunities for growth.

Here’s what’s in the full report

  • 2 Exportable files for easy reading, analysis and sharing.