Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers
Growing buying power among US Hispanic consumers makes them a prime market for advertisers. This report examines Hispanic consumers’ top media habits and platforms to better understand where and how to reach this diverse population.
Key Question: What are the leading media preferences among US Hispanic consumers?
Key Stat: Hispanic consumers will have a higher adoption rate than the total US population on seven of the eight social media platforms we forecast in 2024.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 10 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The US Hispanic population is young, diverse, and building its economic power
- Hispanic consumers are one of the most digitally active groups in the US
- The best way to reach Hispanic audiences is to recognize and celebrate their differences
- Sources
- Media Gallery
Charts in This Report
- Hispanic Users Have a Higher Adoption Rate Than the Total Population on Most Leading Platforms (% of US Hispanic vs. total population, 2024)
- Leading and Emerging States with High Hispanic Buying Power
- US Buying Power, by Hispanic Ethnicity, 2021
- US Hispanic Population, by Generation, 2024 (% of total Hispanic population)
- Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)
- Share of Time Spent With TV/Streaming Platforms Among US Hispanic Adults, July 2023 (% of total)
- Top 10 US Hispanic TV Networks, by Average Audience*, Jan-Sep 2022
- US Teens Who Use Leading Social Media Platforms Almost Constantly, by Race/Ethnicity, Oct 2023 (% of respondents in each group)
- Share of Total US Users on Select Digital Platforms, by Race/Ethnicity, 2024 (% of total)
- Streaming Services Radio Listeners in North America Subscribe to, by Race/Ethnicity, Feb 2023 (% of respondents in each group)
