Mobile Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The e-commerce industry is experiencing a surge in the adoption of mobile analytics solutions. E-commerce firms and retailers are leveraging analytics tools and predictive technologies to tailor their content to individual users. Website and e-commerce trackers collect data on which products users browse and purchase. This information can be combined with the buyer’s demographics, such as location, gender, age, and other purchasing behaviors.

Mobile analytics enhance the tracking of e-commerce events, pages, user interactions, and social engagements while boosting productivity across the supply chain. These factors are contributing to the global expansion of the mobile analytics market.

Mobile Analytics Market Trends

Availability of Diverse Mobile Analytics Tools Driving Sales

There is a wide array of tools for customer-centric aspects of digital interactions, such as multichannel analytics, customer journey analytics, content management systems, broader business intelligence (BI) tools, data warehouses, and customer relationship management (CRM) systems. These capabilities allow businesses to integrate user interaction data from web channels with point-of-sale and transaction data, optimizing the customer's journey through data utilization. The availability of such a variety of tools is fostering the growth of the mobile analytics market.

Mobile Analytics for Tracking Market Growth

Tracking technology varies across websites, utilizing methods such as cookies, JavaScript, or apps. Mobile analytics provide valuable features for organizations, including tracking users by unique IDs instead of cookies. This helps businesses target their marketing efforts appropriately, ensure content delivery aligns with user needs, and optimize sites for mobile users. The ability of mobile analytics to track technical information, engagement, and conversion funnels aids in understanding app usage and future development.

Free apps face technical limitations in tracking users as they move seamlessly between mobile apps and websites. Consequently, end users often opt for licensed and paid versions of mobile analytics tools to enhance customer experience.

Regional Outlook of the Mobile Analytics Market

In terms of value, North America has been leading the global mobile analytics market. The region has seen significant adoption rates due to the cost-effectiveness and scalability of consumer analytics solutions. The mobile analytics market in South Asia & the Pacific is expected to grow at the highest rate during the forecast period. There is increasing demand for mobile marketing analytics in the retail and e-commerce sectors to provide personalized notifications to customers. Mobile app analytics and web analytics, which focus on measuring user engagement and conversion metrics, drive the demand for these solutions.

Mobile Analytics Market - Key Players

The market includes several leading companies, such as Adobe, IBM Corporation, Webtrends, Inc., Amazon Web Services, Tune, Inc., Google, Inc., Mixpanel, Inc., Localytics Company, and Microsoft Corporation.

Impact of COVID-19 on the Mobile Analytics Market

The COVID-19 pandemic has significantly impacted businesses across various sectors, including e-commerce, media, and telecom. During lockdowns, people have relied heavily on their home internet and smartphones for work-from-home activities. As a result, business continuity has become a major challenge, leading to increased adoption of cloud-based mobile analytics tools for detailed analysis and tracking of mobile activities. This shift is expected to drive the mobile analytics market's growth, particularly in the latter part of 2020. As the impact of COVID-19 diminishes, the market is anticipated to experience significant growth over the next few years.

Analysts’ Viewpoint

The global mobile analytics market is poised for substantial growth over the next decade. North America, holding a significant market share, will continue to offer opportunities for market players. Mobile analytics vendors are focusing on launching enhanced solutions for mobile application performance, aimed at improving customer experience.

Mobile Analytics Market: Segmentation

Fairfield Market Research’s study on the global mobile analytics market provides a comprehensive market segmentation, with detailed discussions of key segments. The segmentation is based on solution, deployment type, industry, and region.

Solution

• Application Performance Analytics
• Mobile Marketing/Advertising Analytics
• In-app Analytics

Deployment Type

• On-premise
• Cloud

Industry

• BFSI (Banking, Financial Services, and Insurance)
• Transportation & Logistics
• E-commerce & Retail
• Hospitality
• Media & Entertainment
• Healthcare
• Others

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa

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