Sports Tracking Market Report 2026

The sports tracking market size has grown strongly in recent years. It will grow from $3.22 billion in 2025 to $3.49 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing use of performance analytics in professional sports, growth of wearable fitness technology, expansion of data-driven coaching practices, rising adoption of gps tracking devices, availability of mobile sports tracking apps.

The sports tracking market size is expected to see strong growth in the next few years. It will grow to $4.63 billion in 2030 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to increasing demand for personalized training insights, rising investments in smart sports technology, expansion of youth and amateur performance analytics, growing adoption of virtual coaching tools, increasing integration of ai-driven sports intelligence. Major trends in the forecast period include increasing adoption of wearable performance tracking devices, rising use of ai-based sports analytics platforms, growing integration of real-time performance monitoring, expansion of cloud-based sports data platforms, enhanced focus on injury prevention analytics.

The rising health consciousness is expected to drive the growth of the Sports Tracking market in the coming years. Health consciousness refers to the awareness, knowledge, and proactive efforts by individuals and communities to maintain or improve their health and well-being through behaviors such as regular exercise and monitoring health metrics. The increase in health consciousness is fueled by governments, health agencies, and public initiatives that emphasize the benefits of physical activity and encourage populations to adopt active lifestyles. Sports tracking supports this trend by providing real-time data and insights into physical activity levels, motivating users to stay active and make informed decisions that enhance fitness and overall health. For example, in April 2025, according to Sport England’s Active Lives Adult Survey 2023-24, a UK-based government-supported statistics program, between November 2023 and November 2024, 63.7% of adults met the recommended guideline of 150 minutes or more of moderate-intensity physical activity per week. Therefore, the increasing health consciousness is contributing to the growth of the Sports Tracking market.

Leading companies in the sports tracking market are concentrating on developing advanced solutions, such as a new GPS-based player tracking system, to establish a competitive advantage. A GPS-based player tracking system utilizes technology to monitor and analyze athletes' movements and performance during training sessions and games. For instance, in May 2023, Kinexon AG, a Germany-based provider of real-time player tracking solutions, introduced Kinexon Perform GPS Pro, a GPS-based player tracking system tailored for coaches in sports such as soccer, football, and other outdoor team sports. This innovative product offers unique features such as real-time tracking, over 100 performance metrics, live data streaming to the AWS Cloud, automated data processing, and wireless charging, making it an advanced GPS-based player-tracking system for outdoor team sports.

In June 2023, FloSports, a US-based provider of direct-to-consumer sports video streaming platforms, acquired DirectAthletics for an undisclosed amount. Through this acquisition, FloSports aims to leverage DirectAthletics's expansive database and event management tools to enhance its sports streaming platform, providing improved event organization and result tracking for a more engaging experience for athletes, coaches, and fans. DirectAthletics, a US-based provider of sports data management software, specializes in sports tracking capabilities.

Major companies operating in the sports tracking market are Huawei Technologies Co Ltd., SAP SE, HCL Technologies Limited, Zebra Technologies Corporation, Garmin Ltd., SAS Institute Inc., Sportradar Group AG, Stats Perform, Polar Electro Oy, Catapult Group, Withings SA, ChyronHego Corporation, Aftership Limited, Kinexon AG, Sports Mechanics, Sensoria Inc., JOHAN Sports B.V., LifeBEAM Technologies Inc., STATSports Group Ltd, Track160 Inc., Hexoskin Inc., Sports Performance Tracking Pty Ltd.

North America was the largest region in the sports tracking market in 2025. The regions covered in the sports tracking market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports tracking market consists of revenues earned by entities by providing services such as performance metrics, training programs and workouts, team management, health and wellness tracking, and coach and athlete collaboration. The market value includes the value of related goods sold by the service provider or included within the service offering. The sports tracking market also includes sales of products including wearable fitness trackers, smartwatches, heart rate monitors, global positioning system (GPS) sports watches, and cycling computers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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