Self-Service Business Intelligence (BI) Market Report 2025

This Self-Service Business Intelligence (BI) market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The self-service business intelligence (BI) market size has grown rapidly in recent years. It will grow from $10.02 billion in 2024 to $11.88 billion in 2025 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period can be attributed to the growing adoption of work from home, increasing in the adoption of self-service bi software, the rising government initiative to digitalize the financial and retail sector, and the rise in requirements of business users for self-service dashboards.

The self-service business intelligence (BI) market size is expected to see rapid growth in the next few years. It will grow to $23.29 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period can be attributed to a rise in requirements of business users for self-service dashboards, growing demand for real-time insights, growing cloud adoption, rising government initiatives to digitalize the financial and retail sector, and growing demand for real-time insights. Major trends in the forecast period include production innovation, integration of automation solutions, technological advancements in BI tools, and collaborations and partnerships.

The increasing adoption of e-commerce is set to drive the expansion of the self-service business intelligence (BI) market in the coming years. E-commerce refers to the online trading model that enables the exchange of goods and services over the Internet. This trend is fueled by factors such as convenience, broader internet accessibility, and a shift in consumer preferences towards online shopping. Self-service BI tools play a crucial role in improving the efficiency of e-commerce operations, boosting profitability, and providing real-time dashboards for instant insights into business performance, thus facilitating swift decision-making. For example, in May 2024, the United States Census Bureau reported that U.S. retail e-commerce sales for the first quarter of 2024, after seasonal adjustments, reached $289.2 billion, reflecting a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Consequently, the rising penetration of e-commerce is a key driver behind the growth of the self-service business intelligence (BI) market.

Key players in the self-service business intelligence (BI) sector are advancing no-code, self-service platforms to democratize data access, empowering business users for swift and efficient data-driven decisions. These platforms, requiring no coding, allow users to create, manage, and deploy applications or conduct data analysis easily. For instance, in July 2023, Comsense Technologies launched IntellSense, a self-service BI tool with a vast library of over 200 key performance indicators (KPIs) and a no-code platform for dashboard creation and data visualization. With a 10-day implementation timeline, IntellSense aims to enable quick insights without specialized technical skills.

Moreover, in May 2023, QlikTech International AB acquired Talend, enhancing its portfolio with Talend's data integration, analytics, AI, and machine learning expertise. This strategic move expands Qlik's offerings, leveraging Talend's solutions in data integration and quality, including self-service BI tools. Talend, based in US, is known for its Data Integration solutions and contributions to the self-service BI market.

Major companies operating in the self-service business intelligence (BI) market are Amazon.com Inc, Google LLC, Microsoft Corportaion, International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute Inc, Tableau Software LLC, ZOHO Corporation Pvt Ltd, Alteryx Inc, MicroStrategy Inc, Cloud Software Group, Qlik Technologies Inc, Domo Inc, Sisense Ltd, ThoughtSpot Inc, Pyramid Analytics, Yellowfin International Pvt Ltd, AnswerRocket, TARGIT AS, Dundas Data Visualization Inc, Datapine GmbH, Birst Group Inc, Power BI.

North America was the largest region in the self-service business intelligence (BI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service business intelligence (BI) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the self-service business intelligence (BI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Self-service business intelligence (BI) involves tools and processes designed for non-technical users to access, analyze, and visualize data independently, reducing the reliance on IT expertise. These tools empower users to generate reports, dashboards, and data visualizations, enhancing organizational decision-making speed and accuracy.

Self-service business intelligence (BI) encompasses both software and services. Software comprises instructions executed by computers to perform specific tasks across various business functions such as finance, marketing, sales, operations, and human resources. These applications are deployed either on-premises or on-demand and serve multiple purposes including fraud management, sales optimization, predictive maintenance, compliance oversight, customer analysis, supply chain management, procurement, and operational efficiency. They cater to diverse industries including BFSI, IT and telecommunications, healthcare, transportation, retail, media, government, defense, and manufacturing.

The self-service business intelligence (BI) market research report is one of a series of new reports that provides self-service business intelligence (BI) market statistics, including self-service business intelligence (BI) industry global market size, regional shares, competitors with a self-service business intelligence (BI) market share, detailed self-service business intelligence (BI) market segments, market trends and opportunities, and any further data you may need to thrive in the self-service business intelligence (BI) industry. This self-service business intelligence (BI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The self-service business intelligence (BI) market consists of revenues earned by entities by providing services such as data visualization, data exploration, data integration, and self-service data preparation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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