Pet Obesity Management Global Market Report 2024

Managing pet obesity requires maintaining a well-rounded diet and ensuring consistent physical activity to help pets attain and maintain a healthy weight. This involves monitoring food portions, offering nutritious meals, and engaging pets in appropriate physical activities based on their breed and age. Regular visits to the veterinarian are crucial to monitor progress and adjust the management plan as necessary.

The primary components of managing pet obesity include pharmaceuticals and dietary supplements. Pharmaceuticals in this context refer to medications specifically formulated to assist pets in weight loss or weight maintenance. These products are available through various distribution channels such as pet specialty stores, online platforms, and other outlets, catering to a range of animals including dogs, cats, and others.

The pet obesity management research report is one of a series of new reports that provides pet obesity management market statistics, including the pet obesity management industry's global market size, regional shares, competitors with a pet obesity management market share, detailed pet obesity management market segments, market trends and opportunities, and any further data you may need to thrive in the pet obesity management industry. This pet obesity management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pet obesity management market size has grown strongly in recent years. It will grow from $8.37 billion in 2023 to $8.9 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth observed in the historical period can be attributed to changes in pet feeding habits, reduced physical activity, breed genetics, dynamics in human-animal bonds, and trends in veterinary healthcare.

The pet obesity management market size is expected to see strong growth in the next few years. It will grow to $11.41 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period is expected due to advancements in veterinary nutrition science, awareness campaigns, innovative products for weight management, digital technologies for health tracking, and customized diet and exercise plans. Key trends anticipated in the forecast period include increased demand for personalized diet and exercise plans, the expansion of telemedicine for remote consultations, the adoption of wearable health technology for pets, the growth of weight management services in veterinary clinics, and the integration of AI-driven nutrition guidance in pet care.

The pet obesity management market is set to grow due to the increasing adoption of pets, driven by factors such as lifestyle changes and higher disposable incomes. Pet adoption involves caring for domesticated animals primarily for pleasure. Managing pet obesity is vital in ensuring the health and well-being of adopted animals, leading to longer and happier lives and reduced healthcare costs. For example, in October 2023, the American Pet Products Association reported that 86.9 million US households owned pets, which accounted for 66% of households in 2022. Similarly, Animal Medicines Australia stated in November 2022 that 69% of Australian households owned pets in 2022, contributing to the growth of the pet obesity management market.

Leading companies in this market are focusing on developing advanced dietary solutions such as dietary metabolic canned and dry foods to address pet obesity concerns. These specialized pet food products help pets manage their weight through controlled calorie intake and nutritional balance. Hill's Pet Nutrition Inc., for instance, launched prescription diets such as Z/D low-fat hydrolyzed soy canine and C/D multicare low-fat canine in January 2024. These formulations aim to prevent adverse food reactions and promote healthy skin while supporting digestive health with Hill's ActivBiome+ ingredient technology.

In February 2024, Better Choice Company Inc. acquired Aimia Pet Healthco Inc., enhancing its product range in pet health and wellness, particularly focusing on weight loss supplements for pets. This strategic move aims to address the prevalent issue of pet obesity, which affects more than half of the global dog and cat population, leading to health challenges such as arthritis, diabetes, and hypertension. Aimia Pet Healthco Inc. is a provider of pet healthcare services based in Canada.

Major companies operating in the pet obesity management market are Pfizer Inc., Mars Inc., Zoetis Inc., Purina PetCare, Royal Canin SAS, Hill's Pet Nutrition Inc, Drools Pet Food Pvt Ltd, Virbac S.A., Blue Buffalo Pet Products Inc, Dechra Pharmaceuticals plc, Neogen Corp, NOW Foods, Merrick Pet Care Inc, Natural Balance Pet Foods Inc, Canidae Inc, Nutro Inc, FARMINA PET FOODS, VioVet Ltd., Rolf C. Hagen Inc, Delicate Care Ltd., Orijen Pet Foods, ACANA HUNGARY LTD.

North America was the largest region in the pet obesity management market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet obesity management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet obesity management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet obesity management market consists of revenues earned by entities by providing services such as dietary planning, exercise programs, veterinary consultations, and weight monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The pet obesity management market also includes sales of weight control pet food, exercise equipment, and monitoring devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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