Mobile Number Portability Global Market Report 2024

Mobile Number Portability (MNP) is a service that allows mobile phone users to retain their existing phone numbers when switching from one mobile network operator to another. This facilitates seamless transitions between providers without the need to change phone numbers, ensuring continuity and convenience in communication. The MNP process typically involves submitting a porting request to the new service provider, who coordinates with the current provider to transfer the number while minimizing service interruption.

The primary technology types used for Mobile Number Portability include SMS (Short Message Service), USSD (Unstructured Supplementary Service Data), STP (Signal Transfer Point), and SIP (Session Initiation Protocol). SMS refers to traditional text messaging transmitted via cellular networks rather than the internet. These technologies support wireline and wireless transmissions, catering to various end users such as individual consumers, small and medium-sized enterprises (SMEs), and large enterprises.

The mobile number portability market research report is one of a series of new reports that provides mobile number portability market statistics, including mobile number portability industry global market size, regional shares, competitors with a mobile number portability market share, detailed mobile number portability market segments, market trends, and opportunities, and any further data you may need to thrive in the mobile number portability industry. This mobile number portability market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile number portability market size has grown strongly in recent years. It will grow from $2.04 billion in 2023 to $2.14 billion in 2024 at a compound annual growth rate (CAGR) of 5.3%. The growth observed in the historical period can be attributed to several factors, regulatory developments that facilitated Mobile Number Portability (MNP) implementation, increased customer satisfaction due to the freedom to switch operators without changing numbers, improved network coverage by mobile operators, the growing number of internet users utilizing mobile services, and enhancements in overall quality of service provided by operators.

The mobile number portability market size is expected to see strong growth in the next few years. It will grow to $2.66 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to several key factors, increasing demand for seamless switching between mobile network operators, the emergence and expansion of virtual mobile network operators (MVNOs), a high churn rate among prepaid subscribers prompting more porting activities, a growing mobile subscriber base overall, and heightened consumer awareness of their rights to portability. Major trends expected in this period include the introduction of IP-based networks and Session Initiation Protocol (SIP) for more efficient porting processes, continuous product innovation in MNP services to enhance user experience, increased investment in backend services to support seamless porting operations, and rising demand for cloud-based MNP solutions offering scalability and flexibility.

The increasing number of mobile subscribers is poised to drive growth in the mobile number portability market. A mobile subscriber refers to an individual registered and actively using services provided by a mobile service provider. Several factors contribute to the growing subscriber base, including enhanced network infrastructure, widespread adoption of smartphones and high-speed networks, and increased affordability of mobile services. Mobile number portability encourages competition among mobile service providers by compelling them to improve service quality, expand network coverage, and enhance customer satisfaction to both retain existing subscribers and attract new ones. This benefits subscribers by offering improved service options and better overall network performance. For example, as of March 2022, Vietnam reported an increase in smartphone subscribers from 91.3 million in 2021 to 93.5 million, covering 73.5% of the adult population, as disclosed by the Department of Telecommunications under the Ministry of Information and Communications. Therefore, the growing number of mobile subscribers is a significant driver for the expansion of the mobile number portability market.

Leading companies in the mobile number portability market are focusing on introducing innovative strategies, such as bundled mobile plans, aimed at enhancing service offerings and customer retention. Bundled mobile plans consolidate various services into a single package, offering convenience and cost savings compared to purchasing each service separately. For instance, in August 2022, Telstra Group Limited, an Australian telecommunications company specializing in telecommunications and information services, launched a new bundled mobile plan designed to provide cost-effective mobile and data services to families nationwide. These plans are accessible to customers with qualifying 'upfront' mobile plans, featuring individual SIM cards that support additional devices. Customers can add up to five of these bundle plans to their accounts, enabling connectivity for smartphones, tablets, or mobile broadband hotspots used by family members.

In January 2021, TransUnion LLC, a US-based information and insights company, completed the acquisition of Neustar Inc. for $3.1 billion. This strategic acquisition enables TransUnion to expand its portfolio by integrating Neustar's expertise in providing numbering services and solutions related to telephone number management and portability. Neustar Inc., based in the US, is a key player in the market for number portability services.

Major companies operating in the mobile number portability market are Verizon Communications Inc., AT&T Inc., T-Mobile Inc., Orange SA, Vodafone Group Plc, Telefónica SA, Telecom Italia SPA, O2 Co., Bharti Airtel, A1 Telekom Austria AG, 3 Hutchison Ltd., Telkom SA SOC, Tele2 AB, Cell C Ltd., Tietoevry Corp., Neustar Inc., Syniverse Technologies LLC, MTN, iconectiv LLC, INDOTEL, Reliance Communications, EE Ltd., Sprint Corporation, Mediafon Datapro, Neotel Companies.

North America was the largest region in the mobile number portability market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile number portability market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile number portability market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile number portability market includes revenues earned by entities by providing service provider number portability, location number portability, service portability, fixed number portability, and related wireless number portability. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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