Mobile Enterprise Application Global Market Report 2024

A mobile enterprise application is software designed for use on mobile devices such as smartphones and tablets to meet the needs of businesses and organizations. These apps allow employees, partners, and customers to access business information, services, and processes remotely, boosting productivity and operational efficiency.

The main types of mobile enterprise applications are native, hybrid, and web-based. A native mobile enterprise app is specifically built for mobile devices, tailored to the requirements of an enterprise. These apps cater to businesses of various sizes, including large corporations and small to medium-sized enterprises. They serve different purposes such as predictive analytics, competitive intelligence, brand reputation management, customer relationship management (CRM), and fraud detection. These apps are used across various industries such as government, banking, financial services and insurance (BFSI), transport and logistics, retail, education, manufacturing, automotive, energy and utilities, media and entertainment, and healthcare and life sciences.

The mobile enterprise applications market research report is one of a series of new reports that provides mobile enterprise applications market statistics, including mobile enterprise applications industry global market size, regional shares, competitors with a mobile enterprise applications market share, detailed mobile enterprise applications market segments, market trends, and opportunities, and any further data you may need to thrive in the mobile enterprise applications industry. This mobile enterprise applications research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile enterprise application market size has grown rapidly in recent years. It will grow from $98.43 billion in 2023 to $110.99 billion in 2024 at a compound annual growth rate (CAGR) of 12.8%. During the historic period, growth can be attributed to several factors, increased adoption of smartphones and tablets, the rise of cloud-based services offering mobile capabilities, expansion and enhancement of mobile networks providing better connectivity, increased adoption of Enterprise Mobility Management (EMM) solutions for mobile device management and security, and growth in business process automation leveraging mobile technologies.

The mobile enterprise application market size is expected to see rapid growth in the next few years. It will grow to $182.19 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. In the forecast period, growth can be attributed to several factors, the rollout and widespread adoption of 5G networks enabling faster and more reliable mobile connectivity, the increasing adoption of Internet of Things (IoT) devices in various industries, rising popularity of cloud-based services for scalability and flexibility, the trend of globalization leading to increased connectivity and collaboration, and the growing utilization of edge computing for faster data processing and reduced latency. Major trends in the forecast period include ongoing technological advancements driving innovation and digital transformation across industries, increased integration with IoT to enable smart and connected solutions, the integration of edge computing to support real-time processing and decision-making, a focus on personalization and customization of services and products to meet individual needs, and the continued growth of cloud-based solutions for efficient data storage, management, and accessibility.

The mobile enterprise application market is poised for growth, driven by the increasing adoption of cloud-based services. These services, which encompass on-demand internet-based resources such as storage, software, and networking, offer businesses flexible, scalable, and cost-effective IT solutions. The rise in cloud-based service adoption is fueled by their cost efficiency and scalability benefits, enabling businesses to reduce upfront hardware investments and operational costs while effectively scaling resources as needed. Mobile enterprise applications complement cloud-based services by providing accessibility, enhancing collaboration, ensuring real-time data synchronization, and offering scalability and security. These advantages collectively enable businesses to operate more efficiently, securely, and flexibly. For instance, Eurostat reported a 4.2% increase in cloud-based service adoption in the European Union in 2023, with 45.2% of enterprises purchasing cloud computing services, marking a significant surge from 2021. Thus, the growing adoption of cloud-based services is set to drive the mobile enterprise application market's growth.

Key players in the mobile enterprise application market are prioritizing the development of advanced solutions such as EmpowerApp to remain competitive and address evolving business needs. EmpowerApp is a mobile application designed to empower customers and optimize local marketing ROI. It achieves this by enabling businesses to connect more effectively with local customers, offering tools for personalized marketing, customer engagement, and data analytics. For instance, LOCALACT recently launched LOCALACT Mobile, an AI-powered mobile app tailored to maximize local marketing ROI for businesses. This app provides features such as AI-driven budget suggestions, real-time analytics, customer review management, and account notifications, streamlining workflows and enhancing digital marketing capabilities for local businesses and franchisees.

In November 2022, OutSystems Inc., a US-based enterprise software company, acquired Ionic, a developer of open-source mobile software platforms specializing in mobile enterprise applications. This acquisition strengthens OutSystems' ability to deliver high-quality, performant, secure, and scalable business-critical applications, offering diverse development approaches from open source to high-performance low-code solutions.

Major companies operating in the mobile enterprise application market are Alphabet Inc., Microsoft Corporation, Verizon Communications Inc., AT&T Inc., Accenture plc, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Tata Consultancy Services Limited, Capgemini SE, Infosys Limited, HCL Technologies Limited, Akamai Technologies Inc., Citrix Systems Inc., Pegasystems Inc., BlackBerry Limited, Appian Corporation, SOTI Inc., e-Zest Solutions Ltd., MobileIron Inc., Mobile Reach Solutions LLC.

North America was the largest region in the mobile enterprise application market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile enterprise application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile enterprise application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile enterprise application market consist of revenues earned by entities by providing services such as mobile customer relationship management, field service management, mobile business intelligence (BI) and analytics, and workflow and task management. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile enterprise application market also consists of sales barcode scanners and RFID readers, point-of-sale (POS) systems, wearable devices, portable printers, networking equipment, and docking stations and accessories. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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